From Hotmail to Hotshot: The Importance of a Professional Email Address

You might think that email addresses are just a random jumble of letters and numbers that help you send messages to your grandma, but they're so much more than that. In fact, your email address says a lot about you – your personality, your professionalism, and even your level of expertise.

The (Un)Importance of Email Addresses

Some people might argue that email addresses are no big deal. After all, isn't it just a way to send messages to people? Well, not exactly. Your email address is often your first impression on someone – especially if you're using it for work or business purposes. And trust us, you don't want to be caught with a cringe-worthy un-professional email address examples like "".

Catchy Transition to Why Professional Email Matters

Why does having a professional email address matter? For starters, it shows that you take yourself seriously and are committed to presenting a professional image. Plus, it can be a key factor in building your personal brand and making a great impression on potential clients or employers. In this post, we'll explore the ins and outs of professional email addresses – from the best examples to how to create one that truly stands out.

The Evolution of Email Addresses

Remember the good old days of email? When you had to dial up your internet connection and wait for your inbox to load at a snail's pace? Ah, nostalgia. But as much as we may miss the simpler times, there's no denying that email has come a long way. In this section, we'll take a trip down memory lane and explore the evolution of email addresses.

A. The Rise of Free Email Providers

In the early days of email, having an email address was a luxury that only a select few could afford. But with the birth of free email providers like Hotmail, Yahoo, and Gmail, email became accessible to the masses. Suddenly, anyone could create an email address – and it was all thanks to the power of the internet.

The Birth Of Hotmail And Other Free Email Providers

Hotmail burst onto the scene in 1996, offering a free email service that was easy to use and accessible to anyone with an internet connection. It quickly became one of the most popular email providers in the world, with millions of users signing up within the first few months.

Free Email Providers: Revolutionized Email Communication

With free email providers, people could communicate with each other easily and quickly, no matter where they were in the world. It revolutionized the way we communicate, making it possible to stay in touch with friends, family, and colleagues with just a few clicks of a button.

B. The Downside of Free Email Providers

Of course, with great power comes great responsibility. And as much as we love free email providers, there are some downsides to using them.

  • Overuse Of Personal Information

When you sign up for a free email account, you're often asked to provide personal information like your name, birthdate, and location. While this might not seem like a big deal initially, it can put you at risk for identity theft and other security breaches.

  • Spam Mail Overload And Security Risks

Another downside of free email providers is the amount of spam mail you receive. These messages can clog up your inbox, making it difficult to find important messages. Plus, clicking on a malicious link or downloading a virus is always risky.

While free email providers have certainly come a long way, they're not always the best option for those who are looking to create a professional email address. In the next section, we'll explore why a professional email address matters – and how to create one that truly stands out.

The Importance of Professional Email Addresses

In the previous section, we explored the evolution of email addresses and the rise of free email providers. But as much as we love our Gmail and Yahoo accounts, something must be said for having a professional email address. In this section, we'll explore why a professional email address matters – and how they can benefit you and your business.

A. Establishing Credibility and Professionalism

When it comes to businesses, having a professional email address is crucial. It can help establish credibility and professionalism and is often the first point of contact between you and potential clients.

Professional email log in page

Image taken from Strikingly

Think about it – would you rather do business with someone with a professional email address like, or someone who uses a personal email address like A professional email address can help you stand out and establish trust with potential clients.

Strikingly Website Builder's Integration With Professional Email

If you're looking to create a professional email address for your business Strikingly has got you covered. Our website builder has built-in email hosting, so you can create a professional email address linked to your domain name. It's easy to set up, and it will make a big difference when it comes to establishing credibility with potential clients.

B. Personal Branding and Networking

But it's not just businesses that can benefit from a professional email address. If you're looking to build your personal brand or expand your network, a professional email address can help.

How A Professional Email Address Can Build A Personal Brand

A professional email address like can help you build a strong personal brand, especially in a creative field like writing or design. It shows that you take your work seriously and are committed to presenting a professional image to the world.

Connecting With Clients And Expanding Your Network

A professional email address can make all the difference, especially if you want to expand your network. It can help you stand out from other professionals and make a great first impression when reaching out to potential clients or collaborators.

C. Email Marketing and Campaigns

Finally, a professional email address can be a powerful tool for email marketing and campaigns.

Using Professional Email Addresses For Email Marketing

When sending emails to your mailing list, a professional email address can help establish credibility and make your messages more likely to be opened and read. Plus, it can help prevent your messages from getting caught in spam filters.

Best Practices For Creating Email Campaigns That Convert

Having a professional email address is just one piece of the puzzle for successful email marketing. To create email campaigns that convert, you'll need to focus on things like your subject lines, your messaging, and your calls to action. But having a professional email address is a great place to start.

How to Create a Professional Email Address

If you're convinced that a professional email address is a way to go, here's how you can create one that's sure to impress.

A. Choosing the Right Email Service Provider

Your email service provider is the foundation of your email address. Here are some factors to consider when choosing the right one:

  • Reliability And Security

You want an email service provider that you can rely on to deliver your emails without fail, and that has security measures in place to protect your data and prevent hacking or unauthorized access.

  • Integration With Other Tools And Services

Depending on your needs, you may want an email service provider that integrates seamlessly with other tools and services you use, such as a CRM, marketing automation platform, or project management software.

professional email addresses should integrate with your current tools

Image taken from Strikingly

  • Customization Options

You may want to customize your email address with a personalized domain name or have the option to add branding elements to your email signature or templates.

  • Price And Value For Money

There are a variety of email service providers out there, and pricing can vary widely. It's important to consider the features and benefits you need and choose an option that provides good value for your budget.

If you need a professional email address, try Strikingly’s email address. It has robust features and integrates seamlessly with our service. Your website and email address must work seamlessly if you have a website.

Tips for Creating a Professional Email Address

Now that you've chosen your email service provider, it's time to create your actual email address. Here are some best practices to keep in mind:

  • Keep it simple and professional

Your email address should reflect a professional image, so it's best to keep it simple and straightforward. Avoid using nicknames or overly complicated email addresses that may be difficult for others to remember or spell.

keep your professional email address simple

Image taken from a Strikingly user’s website

  • Use your full name or your business name

Your email address should reflect who you are or what your business represents. Using your full name or your business name in your email address will help people easily identify who you are and what you do.

  • Avoid numbers and special characters

Numbers and special characters in your email address can make it difficult to remember and can appear unprofessional. Instead, combine your name and/or business name to create a unique and memorable email address.

  • Make it easy to remember and share

Your email address should be easy to remember and share with others. If it's too complicated or difficult to spell, people may have trouble finding and contacting you. Try to keep it short and simple while still reflecting your name or business.

C. Customizing Your Email Address

To add personal touches to your email address, consider customizing it with a domain name that matches your brand or business name. This can help you stand out and look more professional. You can also add custom branding elements, such as a professional email signature, to make your emails even more impressive.

Managing Your Professional Email Address

When it comes to professional email addresses, creating one is just the beginning. Managing it effectively is crucial for maintaining your reputation and staying organized. Here are some tips for managing your professional email address:

A. Inbox Management and Email Etiquette

1. Keep it organized

Create folders and filters to manage your inbox effectively. This will help you prioritize and respond to important messages quickly.

2. Respond promptly

Make it a habit to respond to emails within 24-48 hours. If you need more time, reply quickly acknowledging the email and letting the sender know when they can expect a detailed response.

3. Keep it professional

Avoid using all caps, exclamation points, and emojis in your emails. Stick to a professional tone and use proper grammar and spelling.

4. Avoid sending sensitive information

Be cautious when sending confidential or sensitive information via email. Using encrypted email services or sharing information through secure channels is best.

5. Set up an out-of-office message

If you'll be away from your email for an extended period, set up an out-of-office message to let senders know when they can expect a response.

6. Keep it brief

Keep your emails concise and to the point. Use bullet points or numbered lists to convey information quickly and clearly.

B. Security and Privacy Measures

1. Use strong passwords

Your email account is only as secure as your password. Choose a strong password that's difficult to guess and change it regularly.

2. Enable two-factor authentication

Two-factor authentication adds an extra layer of security to your email account. It requires you to enter a code sent to your phone or another device to log in.

3. Keep your personal and professional email separate

Use your professional email address for work-related communication only. Avoid using it for personal purposes to minimize the risk of security breaches.

4. Be cautious of phishing scams

Be wary of suspicious emails that ask for personal information or login credentials. Avoid clicking on links or downloading attachments from unknown senders, and report any suspicious activity to your email provider.

5. Regularly backup important emails

Back up important emails and attachments to a secure location, such as an external hard drive or cloud storage service. This can help protect against accidental deletion or data loss due to security breaches.

C. Integration with Other Tools and Apps

1. Integrate with productivity tools

Connect your professional email address with productivity tools like Trello or Asana to manage tasks and projects more efficiently.

2. Streamline your workflows

Use email integrations to automate repetitive tasks like sending follow-up emails or scheduling meetings.

streamline your workflow with professional email addresses

Image taken from Strikingly

3. Backup your emails

Make sure to backup your important emails and attachments regularly to avoid losing important information.

4. Regularly update your email software

Keep your email software up-to-date with the latest security patches and updates to avoid vulnerabilities that can be exploited by hackers.

5. Be cautious of suspicious emails

Always be wary of suspicious emails and don't click on any links or download attachments from unknown sources. This can help protect you from phishing scams and malware.

Managing your professional email address can seem overwhelming, but with these tips, you can stay organized, secure, and productive.


We hope that you have learned something new and valuable that you can apply to your own email game. Having a professional email address is crucial for establishing credibility and professionalism in the business world. It can also help you build your brand, expand your network, and improve your email marketing campaigns.

Remember, answering the question, “how to make a professional email address?”, is not rocket science. With the right tips and tools, anyone can do it! Don't settle for a generic or unprofessional email address that might be holding you back. Upgrade your email game today and take your career to the next level.

We encourage you to take action and start creating your own professional email address right now. Whether you choose a free email service provider or a custom domain, just make sure that your email address represents you and your brand in the best possible light.

Thank you for reading, and best of luck in your professional endeavors!