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Here’s the thing about promoting your brand-new business or service - We all need the validation that people not only want our services, but are willing to pay for them. So getting those first few clients can be critical to building up confidence that you’re on the right path. But let’s be honest about why we’re actually promoting ourselves. It’s all about money and control, right? The more clien…


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Marketing is among the essential weapons entrepreneurs could have. A powerful marketing strategy plays a huge role in securing an online company's future in e-commerce. As a business person, you must know how wisely to use your capabilities as a head of every marketing plan your company is executing for your target audience. You must equip yourself with only the most effective and solid marketing…

Building an online store is a thrilling adventure, but watching out for the pitfalls and traps many e-commerce enthusiasts fall into is essential. From skipping market research to overlooking the importance of mobile optimization, these mistakes can lead to a dead-end for your online store. But don't worry! We're here to guide you through the process and help you avoid the common mistakes that ca…

Getting caught up in the thrill of making the initial sale can be accessible in the ever-evolving business landscape. But as any savvy entrepreneur knows, the real money is in repeat business. Enter the concept of Customer Lifetime Value (customer ltv), the holy grail of customer retention. The CLV measure is used to calculate how much money a client will bring in over the course of their relatio…

Brand community, brand communities, whatever name you want to call it- it's all about one thing: loyalty. A brand community is a group of people passionate about a particular brand, product, or service. These are the people who aren't just customers; they're fans. A brand community is a powerful tool for any business, as it represents individuals who have a deep connection and loyalty to the bran…

Supply chain management is often thought of as a behind-the-scenes function. But in reality, it's the backbone of any successful business. The intricate network of processes allows companies to turn raw materials into finished products and deliver them to customers. But it's not just about getting products from point A to point B. It's about doing it in the most efficient, cost-effective, and sus…

Are you thinking about entering a strategic partnership? You'd need to first read this article before entering a strategic partnership. We'll walk you through the basics of strategic partnership so you can make an informed decision if it's the right move for your business. What is a Strategic Partnership? You may have heard the term "strategic partnership" before and think it means the same thing…

Mobile phone has become a human necessity. For the past years, it has significantly impacted how people live their daily lives. Many individuals of all ages get hooked on it without noticing it. Mobile phones have become a powerful weapon, from sending messages to their loves, buying products they need online, attending virtual meetings, watching their favorite series, sharing the latest updates …

Ever since TikTok became mainstream in almost every corner of the world, businesses have also taken the chance to create a powerful online presence with TikTok. Many online companies grabbed the opportunity and made their TikTok accounts. Online entrepreneurs mastered how to advertise on TikTok and used it as an opportunity to gather more website traffic for their business website. But as more bu…

Are you making the most of your company's opportunities presented by social media content? Social media content is the lifeblood of your online presence. It's the pulse that keeps your brand alive and relevant in the digital world. From crafting compelling captions to curating visually stunning posts, a well-executed social media content strategy can take your business to new heights. Don't under…

You've got a great business idea, and you're ready to get started. You just need some money to make it happen. Well, we've got good news for you: crowdfunding is a great way to raise funds for your new project or startup. In this post, we'll cover what crowdfunding is, how it works, and the different types of crowdfunding platforms. Let's get started! What is crowdfunding? Crowdfunding is a way f…

The influencer marketing industry is booming, thanks to the fact that it gives brands access to a vast audience. But what if you don't have the budget for a big-name influencer? Or what if you want to reach an audience that's more specific than your typical macro-influencer can offer? Micro-influencers are the answer! In this article, we'll go over what micro-influencers are and why they're so ef…

Expanding your business to serve international clients is like taking your little boat out to the open seas. It can be scary, but the rewards are worth it. Here are a few reasons why: 1. Increased revenue. When you expand your business to serve international customers, you're opening up your business to a whole new market, which means more potential customers and more revenue. It's like having a …

You understand the significance of having a strong online presence if you're a business owner. Creating business listings on various websites and directories is one way to improve your online presence. These listings, which act as a beacon for potential customers, can significantly impact how easily your business can be found. Furthermore, it can help increase customer engagement and trust, like …

The first step to crafting your digital masterpiece is choosing the perfect address for your website. And what better way to do that than by selecting the perfect domain extension? Let's start with the basics of domain extensions before diving into the nitty-gritty of how they work. The final piece of your website's address is the domain extension, commonly known as the top-level domain (TLD). Wh…

Newsletters are a powerful tool for businesses of all sizes and industries. Last year, 77% of email marketers saw an increase in email engagement, and with 4 billion daily email users, this is a channel you want to tap for your business growth. Newsletters allow you to communicate directly with your customers, build brand awareness, and drive sales. If you want to explore the benefits of newslett…

If you're an online business owner or just someone curious about how to keep your online transactions secure, you've come to the right place. In this post, we'll be diving into the world of SSL, or Secure Socket Layer, and how SSL encryption plays a crucial role in protecting your customers' sensitive information when they make purchases on your website. This is a very long read (but worth it, we…