Website Content Ideas

Creating an online presence does not end with website creation. One of the pillars of successful branding, for example, is excellent website content. The importance of high-quality materials is even greater on online platforms, where there is an abundance of information and so many options. Producing exceptional content for your blog and website gives you a distinct advantage in your field.

Best website content ideas are critical for branding and establishing yourself as a trustworthy voice online. Not to mention the significant impact these updates can have on your website's search engine rankings. Whether you run a blog, a business website, or a combination of the two, you should prioritize online content. Strikingly is here to help you get it right because it's one of the most important aspects of running a website. Here is a list of interesting, entertaining, and fun blog posts or news update ideas to get you started. Keep this list bookmarked and incorporate it into your brand's content strategy to avoid writer's block for a long time.

Best Website Content Ideas

New website content ideas for your website or blog will aid in online lead generation and website SEO. They should be incorporated into your company's marketing strategy. Given the rate at which we consume online media, meeting demand is undoubtedly a challenge. It is not always easy to produce high-quality content, and establishing a distinct voice among a sea of brands can be difficult. Here are ten creative content ideas for your website or blog that will assist you and your content marketing team create high-quality content to help you carve out your own niche.

1. Comprehensive Service or Product Guides

If your company focuses on selling a specific item, your blog will most likely have several posts introducing potential customers to the uses and benefits of your product in comparison to other brands and varieties. While these website content ideas are excellent for inbound marketing, they are often overshadowed by the sheer volume of similar posts on competitors' websites. Writing a "comprehensive" or "ultimate" guide to purchase your product is the best way to help yourself stand out as the best creative content ideas for your website or blog. To improve SEO, include industry information and links to your other posts. As an added bonus, your website will be recognized as authoritative and trustworthy.

2. Posts that are Interactive and Engaging

website content ideas

Image is taken from the Strikingly Blog

Most people do not have the time or patience to read long passages of text. According to the Nielsen Norman Group, most users spend about 20% of their time on a page scanning the text. The average person spends less than a minute on a website. Your ultimate goal is to communicate your message or idea to potential buyers or site visitors. Using interactive graphics or infographics that convey the most information in the least amount of space is great creative content ideas for your website or blog.

3. Use a "Ask The Columnist" Format

Although these types of website content ideas are typically reserved for newspapers, having a daily or weekly blog post that answers visitor questions has the potential to keep readers interested in your blog long enough for them to return. The idea behind this "ask the columnist" style is to add a human element to the website, giving visitors the impression that they are accessing an actual storefront rather than a mechanized web page.

4. Incorporate Current Events

Search engine optimization (SEO) is at the heart of most content ideas for website because it helps determine whether or not someone will read the content. Taking advantage of the rise of the twenty-four-hour news cycle is one natural way to attract attention. If you can find a way to connect your service or product to a current event that is already gaining widespread attention, you can use it to promote your company's goods or services.

5. Telling a Story to Convey Information

website content ideas

Image is taken from Strikingly user’s website

There's a reason why most people despise textbooks while novels sell like hotcakes. People enjoy stories and would instead be immersed in one than read large amounts of information. Try writing your next blog post as a narrative. It could be written in the first or third person, but the main goal of these website content ideas is to keep them interesting while remaining relevant to the topic of your blog.

6. Posts Created in Collaboration

website content ideas

Image is taken from Strikingly user’s website

Sure, there are many different competitors available online, but why should that be an impediment? As we've learned from social media, collaborations are one of the simplest ways to reach out to new audiences. Consider writing a collaborative post with a colleague or partner in your industry. This makes it easier for people with a more extensive following to notice you. It will also help you boost your social media posts and increase traffic to your website and blog because your collaborators will want to share this content on their own social media channels. You can also tag or mention them on social media to let them know about your collaborative content so they can easily share it.

7. Content Updates

The last thing you want is for your blog to appear uncurated and to accumulate old content. Instead of creating an entirely new topic, updating an older blog post is one of the best content ideas for your website. Readers will be more likely to return to your website if you recycle older content and update the information.

8. Consult with Your Social Media Followers

website content ideas

Image is taken from Strikingly user’s website

When it comes to these website content ideas, it’s best to go straight to the source and ask your followers what they want to hear about. Content marketing can be difficult when you're trying to figure out what to cater to. You can stay one step ahead of the game if you flip this formula and conduct a poll on platforms like Instagram and Twitter.

9. Photojournalism

This is similar to infographics, but it requires far less work and is far more cost-effective. You can capture the attention of a much larger audience by using a picture-based blog without having to worry about keeping their attention with wordplay. Images can be shared among people speaking different languages and spread on your company's Instagram, Facebook, or Twitter pages.

10. Contributors

It's sometimes nice to relieve yourself of the burden and delegate the task to someone else. There are many writers and content creators on the internet who are always looking to broaden their sphere of influence. Using different website content ideas, such as a guest writer, can be a great way to help them get the exposure they need while benefiting from an influx of potential new readers. When using guest writers or bloggers, make sure they are experts in your industry or niche and provide something of value to your users. Guest writers have the added benefit of promoting your content on their own channels as well. Guest blogging is one of the excellent website content ideas in which both parties will benefit.

Introducing Strikingly

Creating your own website is similar to creating an online space for your personal or professional life. It's a place to unwind and expand your social circle. First and foremost, you want it to be captivating and eye-catching so that more visitors will become future clients or customers. How are you able to do so? It all comes down to the web designs and your concept. The most creative and fresh website design inspiration that can truly capture the attention of online users propelled the best-designed websites to the top.

Strikingly's website builder has everything you need to create a professional website that can compete with the overwhelming competition of web designs. You can use our pre-designed templates, but you can also start from scratch and apply what you've learned here. Our website editor includes a drag-and-drop feature that allows you to easily move items around on your website. You can either upload your images from your computer or browse for the file you want to link.

You don't need to know anything about website design to use Strikingly; simply click and edit your site. Finally, in just a few minutes, you can publish it. Consider managing ang promoting your company's website using our mobile app feature and responding to customer inquiries via a live chat. Of course, we have many beautifully designed websites created by our users. Right now, visit our landing page, and our expert team will welcome you home.


The foundation of your website is created by content. It is critical to have content that connects with your audience. Some websites have an audience that prefers videos and long-form content such as blogs because they need to feel that they are getting what they paid for.

On the other hand, some websites require short-form content and photos because their audience needs to see what they are getting.

Marketing your business online is difficult, but it is unquestionably necessary today. If done correctly, the rewards can be astronomical, and your company's consistent growth will last a long time.

Consider, which began as a website selling books online and has since grown to become the world's largest retail store. Being creative, consistent, and thinking outside the box is critical, so begin implementing these creative website content ideas and content strategies today to see actual results.