Your question about how to improve website SEO should be accompanied by a great and constant desire to bring the best results to your audience queries upon landing on your page. Google uses the same principle in catering nothing but only the most accurate results to its users when they are looking for something online. Regardless of what type of website you are running, from blogging to e-commerce to personal portfolio, you have to keep in mind that there are similar sites out there that strive their best to SEO and rank well. The question is how far can you go to improving SEO and get good numbers of your site stats in Google analytics? The answer is very simple. Quality and trustworthy websites are most likely to gain traffic. You can search for a series of organic SEO tips but the word quality is always present.
If your site is not yet updated, it only means that you have to optimize old content. You can also target brand new keywords for your blog. Know how to target keywords that are relevant to the overall thought of your content instead of just inserting them in your content. You’re most likely to lose your visitor if your content is not relevant to the keywords they enter on the search field. Make sure not to break your audience's heart by misleading them with inappropriate keywords on your content.
Image taken from Strikingly template- Scribble
One of the challenges of a small business website is establishing audience awareness and competing against bigger brands. Great content and a beautiful website design gets diluted in a sea of similar but stronger websites that offer the same product or service. SEO raises your online profile and enables you to compete with the best brands in your industry. Here are a few strategies on how to improve SEO to further improve your site ranking.
1. Prioritize your users
Google rolls out algorithm updates hundreds of times in a year to continue improving the search experience for its users. The search engine aims to serve the most relevant information to users. It only follows that if you want to do SEO for website visibility, you want to take a more user-focused approach to your design and content. A huge part of your site’s search ranking has to do about what visitors do when they land on your website. It’s no longer enough to get users to come to your site. You need to make them stick around and read or interact with your content.
2. An irresistible title and meta description helps
Having said that, it’s also important to make a good first impression for you to be able to get a user to come to your website. The first thing that a user sees about your website when coming from any search engine is your page title and meta description. You want to optimize these elements to entice users to go into your website. The best website builder for SEO will have integrated tools where you can edit your meta title and description to reflect your content.
Image taken from Strikingly template- Ink Blog
Ideally, you want to provide an accurate description of your site’s content on your meta description and title. Clickbaits will not work, however, because we go back to the first item of getting users to stay longer with relevant content. If your metas do not have anything to do with your content, users will quickly leave your site upon landing.
3. Create long-form content
Users have gotten smarter in their consumption of information from the internet. When they take the time to read a page, they expect to see authoritative and well-written content. Blogging is an important element of SEO website optimization. It enables you to add fresh content to your website regularly. To attract customers, you want to come off as a reliable and knowledgeable brand. Providing answers to consumer challenges surrounding your niche is a good way to establish trust and confidence in your brand.
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By long-form content, we don’t mean 2000 word empty articles that do not really mean much. Don’t waste your reader’s time with wordy content. Make your material meaty and worth his time. And while you’re at it, make sure that the length of the content does not affect readability. Making your content easier on the eye is another tip on how to SEO your website.
4. Break text into sections and headlines
Long form content is good but don’t forget about user experience when planning the content layout on your website. Breaking text into headlines, sections and points make it easy to digest and understand. Learning how to SEO website properly means keeping your user at the top of your mind. When you plan content, imagine how your user will navigate through the information you have on your website. Make the experience easy and enriching for them.
For instance, you can write a descriptive title like “Becca’s Delicacy” and below that you can add sections to give your audience a series of delicacies they can choose from and how it's made. Instead of just writing multiple paragraphs, make sure to delight your readers with the best techniques in presenting your content as simple and concise as it is.
5. High-Quality Content is the Key
Content is the heart of your website. Some say it is king. There is one thing you should not miss when you add content to your website. High-quality content can help you in improving SEO. Produce content that is meaty and relevant to the set of keywords you’ve used . After all, a high-quality content is most likely to be shared and frequently visited by your visitors. Take time to add blog content, tell a story, share helpful tips, and enlighten your visitors with fresh ideas they are looking for.
Image taken from Strikingly- Zine template
6. Connect a Domain
Having your own domain can help your site to look more professional and trustworthy. Business owners, bloggers, and talented individuals with their own portfolio website know this by fact. If you have your own domain, you are simply telling your audience how sincere you are in providing them the best experience on your website. While connecting your own domain is a no brainer when you do it with Strikingly, you’ve got a lot of opportunities to get best results on your site SEO.
7. Share your Site
Constantly share your site on other websites with related content or products. You can also promote your site to your social media and instantly gain traffic from your followers and friends online. Use sitelinks to easily connect your site on another website through a friendly collaboration or commission. Collaboration is one ideal way on how to increase your SEO. You’re helping one another by inserting hyperlinks that will connect your audience to related content they need.
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8. Read More Tips on How to Increase your SEO
You can’t just stop when you find one good tip in improving SEO. If you want to constantly increase your site audience and decrease the creeping number of your site bounce rate, you have to read more tips online. Strikingly provide our users with helpful resources on how to improve website SEO. Our users can easily and instantly optimize old content to increase their site SEO. Aside from sharing tips and steps on how to increase search engine ranking, we also have a team of web developers and designers to help you create compelling sites.
Image taken from Strikingly website
Here at Strikingly, we love to answer questions that are related to improve your site’s web presence. These tips and ideas we shared on how to improve SEO is just a tip of an iceberg because we have lots of incredible insights to share. In creating your own website, you have to make sure that you have your audience preferences in mind.
Remember that the first thing you need to do is to create powerful and engaging designs to welcome your visitors when they land on your page. Strikingly has multiple pre-designed templates to help your website stand out and look professional. Then, add useful blog content with target keywords that are relevant and helpful to your audience specific queries.
When you get the chance to get your visitors on your page, seize the moment by entertaining them with meaty and trustworthy ideas on your site. Your blog section should be as powerful as your landing page. Surely, you don’t want to see a very high bounce rate on your blog page, right? But, when it happens, the first thing you should do is to update your site. Optimize old content by creating a stylish format that will encourage your readers to actually ‘read’. Remember that high-quality content won’t look interesting if your formatting style looks like a case study instead of a creative blog it should be. Lastly, constantly monitor your website stats on your dashboard. This way you can find out what to improve or fix on your site.