Creating content for your website is more complex than it seems. Writing or creating content requires careful planning and execution.
Basically, creating website content or website writing requires deep understanding. You must understand the art of creating content, both writing and other media, and understanding your readers’ psychology, what they need, and what they like.
This is what makes you have to think before creating web content. You certainly don't want to spend time, effort, and money to produce website content that readers don't want, do you?
To make sure you create web content that your readers are looking for, you can follow tips and rules that can help you understand the art of content creation as well as the psychology of your readers.
Let's take a look at what tips and rules you can guide to creating great website content:
Tips and Tricks to Create a Great Website Content
As a form of creative endeavor, there is no formula that can ensure that your web content will be successful and attract many readers. However, you can apply some rules and tips to create interesting content websites.
Here are things that you can apply to create attractive web content on your website:
1. Create Relevant Web Content
Content that appeals to readers is content that is relevant to them. Even though your readers may have a high curiosity and are ready to learn anything, you still have to provide them with website content that is relevant to their needs.
So, how do you create relevant content?
First, you can use social media listening tools to find things that people are talking about, specifically your readers. Find out what trends are happening and make articles that discuss these trends from various points of view.
You, for example, can use an app like Google Trends to find out what the average person is looking for. You can also use social media, such as Twitter, which has a trending topic function.
Then secondly, you can do a survey to find out the tastes and interests of your readers. The interesting thing about this second method is that generally you have to create content first to see your reader's response.
For example, you can create content first by using the first method, which is to create content based on trends. After that, you can ask your readers whether they like the content or not.
2. Avoid Using Jargon as Much as Possible
When writing something technical or educational in nature, it can sometimes be difficult to avoid jargon. Jargon can indeed make you pack a concept that is difficult to understand in a few words or sentences. But, you also have to be able to make sure your readers can understand your writing well
3. Create Scenarios for Your Content
When creating website content, make sure you don't create content for the sake of creating it.
What does it mean?
This means that each of your content must have a purpose. Generally, website content has three functions: building awareness, educating, and convincing readers to use your product.
For example, you have an insurance business. You created the first content to build awareness that insurance is important. In the next content, you then describe what types of insurance people should know about. Then, in the next content, you convince readers that your insurance business is the solution for them.
4. Post Your Website Content Regularly
If you want your website content to be effective, you have to make sure you put out content regularly.
Ideally, you want to create website content on a daily basis. This is to make sure you don't fall behind in the competition for people's attention.
However, you have to make sure that the schedule you create doesn't compromise the quality of your web content. You should also remember that you shouldn't create content just because you have to create content.
Make a schedule that won't compromise the quality of your web content and create a scenario for each content you create.
5. Measure and Evaluate Your Website Content Performance
Even if you have implemented the steps and tips for creating interesting content, sometimes you will find that your content is not producing the results you want.
As stated earlier, there is no formula that can get you to produce great content every time. Therefore, you must always learn from every content you create.
To help you analyze the impact of your website content, you can use analytics applications, such as Google Analytics. Such applications can help you to find out details about the performance of your web content.
You can easily find out which content attracts readers and which content does not. You can also find out where your readers come from, for example, whether many of your readers use Facebook, Instagram, or other social media.
By knowing your readers' tastes and where they're coming from, you can create content that readers prefer and promote your website's content on platforms that are crowded with your readers.
Ideas for your Website Content
This one content is a very good combination of text and images. You can use infographics to package data that can make your readers interested.
For example, you could use infographics about what kinds of clothes people are looking for. Then you can also use infographics to explain the process of how your business can help readers.
You can also create infographics easily. On the internet, you can find image editing software or apps to help you create infographics, like Canva for example.
This content must be familiar to your ears. This content may be one of the most common content, for example, "Here are 5 website builders to grow your business website".
What makes this type of content effective?
Because this type of content can easily answer questions that readers have. For example, people want to know the best restaurants around them. List type articles will help them to find out what restaurants are around them.
Then, this content is generally readable quickly. You can just read the headings or titles of each section to get an idea of the content of the article.
• Case Study
This type of website content can be very effective for you if you can create an interesting story.
The case study content is content that is highly dependent on storytelling style. Generally, a case study starts with an introduction, a problem, and a resolution, much like a narrative story.
This content is quite effective for educating your readers about the industry or niche you are in. For example, if you are in the field of branding consultant, you could discuss how Apple or other large companies carry out their branding process.
You can combine academic, technical, and narrative sides to create content that is educational and entertaining to your readers.
• How-To Guide
This type of website content is also a type of content that is often encountered. This is not for no reason. This type of web content really gets to the point when it comes to helping readers.
This type of content not only helps the reader, but also educates him. In the process of explaining how to do one thing, for example how to repair a car, you can also explain the elements of a car and what they do.
• Apps and Resources
One way to help your readers is by sharing apps or resources through your website content. For example, you can create an article about websites or softwares that can help your reader to improve their marketing strategy.
Generally, this type of web content has a list form where you write down what applications or resources your readers can use.
Create an Amazing Website for Your Website Content
Image taken from Strikingly website
To make sure your website is effective, you don't just need good website content; You also need a great website.
Strikingly is a website builder that can help you make both of them come true. With Strikingly, you will not only get a guide to creating optimized content, but also a website with an extraordinary appearance.
With Strikingly, creating a website has never been simpler. You just have to choose one of the ready-to-use template collections provided by Strikingly.
You can browse the template collection by category which makes it easier for you to find the right template for your website.
You will also get features from Strikingly that will help you write good website content.
Image taken from Strikingly product
You can optimize the SEO of your website content with Strikingly. This is important because no matter how good your web content is, it will not be effective if it can't be found through search engines.
Image taken from Strikingly product
In addition, you will also receive built-in analytics from Strikingly. You can also integrate Google Analytics which can help you understand the performance of your website content even further. You can find a guide on how to integrate analytics with your website in our help center.
Image taken from Strikingly product
Then, you can also post various types of website content. You can use the big media or gallery sections of Strikingly to post web content in the form of videos and images.
So what are you waiting for? Create amazing websites and web content using Strikingly today!