How often do you use social media apps in your daily life? How many social media accounts do you have, and do you open every day? Can you last a day without using any of the most popular social media platforms? Don’t worry, we get it. And so do a billion more people out there. See, social media apps now play a big role in the living experience of every human being out there.
From being just an avenue of entertainment, today’s social media platforms have evolved into doing so much more than that. Popular social media sites now hold a big chunk of the time and attention of society daily. And while there is a lot of really entertaining content that you can find once you open any of your social media accounts, we all know that you can see and do so much more. Social media platforms have been a primary tool for forging connections and building relationships. It has extended its purpose to constant communication and even catering to online businesses.
Facebook has been one of the most popular social media platforms to date. Ever since its inception in 2004, Facebook has made a name for itself. And now, with its found popularity and prevalence, it has become one of the best social media platforms to make a name for yourself and your business. Facebook is not only home to personal accounts and groups for anything and everything. It is also home to different pages of both individuals and companies alike. With Facebook, you can easily make a page for your business that can be handled by your personal account. There you can post pictures, videos, and just random “what’s on your mind?” posts that can help you find people to like your page and eventually become your customers. You can now also add an online store to your Facebook page. And suppose you are one of those Facebook enthusiasts. In that case, you’d know that Facebook is one of the most popular social media sites, and it has billions of people liking, commenting, and sharing every single day. Your page and/or your posts can easily be one of those that goes viral and blooms into the most popular businesses online. You just have to know the kind of content best suits your business and your audience.
Instagram has also bloomed to be one of the most popular social media sites right now. It caters to over a billion accounts and allows each of those to not only post photos and videos it has also introduced the art of Instagram stories. Its impermanence is attractive to the users as it is a way to promote content without posting a permanent post. Many online business people have also succumbed to the trend, adding a story daily. Instagram stories are good for businesses because a lot of their customers also add to their stories daily. If you are tagged by any social media accounts, you can add it to your own story, an instant promotion and review for your product. Instagram has become not only the best social media platform for posting videos and photos, but it has also become one of the top social media platforms to promote and sell products and/or services. You can post stunning images and well-thought-out videos that showcase your products and services. You can add a link to your website or to your store on the captions of each post or on your account bio.
Twitter is also one of the most popular social media sites out there. Its algorithm doesn't allow for much to be said. Unlike other social media platforms and apps, Twitter imposes a limit of characters for every tweet their users’ post. You can post up to four photos and up to 2 minutes and 20 seconds of videos. While that is significantly few and short compared to other social media platforms, that capacity is enough to prompt your audience to view your photos or watch your video. Its limited characters can also be enticing because it is not tedious to read. Just enough right information can persuade them to follow your account for updates, like and/or retweet your tweet or, better yet, go directly to your business website. With billions of users and fast loading and refresh site speed, one of your tweets can easily go trending within minutes. That means, thousands or even millions of people can come across your tweet and thereby, your brand and business as they scroll through their feeds. As long as your tweets are tailored right, Twitter can easily be your best marketing tool.
Going a bit more professional and formal, LinkedIn is the best social media platform for job hunting. Though it is not among the mainstream media’s list of popular social media sites, it does hold prevalence and credibility for most young professionals. It is one of the social media platforms that people use to look for job opportunities and/or find employees to fill vacancies within their company. The prime opportunity that you can take advantage of with this site is that it allows you to connect with other professionals in your industry. This helps you forge connections with the right people and significantly improve your influence in the field. You can also use the different features of LinkedIn that help you generate sales leads. This feature enables you to navigate your sales, target the right people, understand your customers’ needs, and engage with your audience personally. They have an advertising feature too. You can quickly create a profile for your business and expand your reach from there. LinkedIn is built of different communities. And for any business, a community that sticks with you through and through is always a good thing.
TikTok became one of the most popular social media platforms in 2018. It got even more popular during the pandemic period. Trends kept popping up from this top social media site throughout the whole past year. Netizens are flocking onto TikTok, and millions join the trends it originated. Imagine the kind of audience you can reach if you allow your business to participate in any or all these trends of TikTok. With a few short relevant TikTok videos, you can easily expand your following and end up on the For You Page of the millions of social media accounts on TikTok. You can even build partnerships with TikTok influencers and have them promote your products on their videos. What makes this more exciting is that TikTok credits the sounds of your videos to your accounts. Therefore, if any of your promotional or advertising video goes viral, many can use your audio in their versions of your video. This easily promotes your business and your products all throughout TikTok and can even spread to other top social media platforms.
Youtube has been one of the most popular social media platforms for years now. It has held the spot for being the best social media platform for videos and video sharing. From holding discussions about different topics, tutorial videos, and the likes, Youtube is also now home to many businesses and individuals alike. You can use it to post diverse kinds of videos to help you promote your products. Youtube videos can be shared on your website and any of your other social media accounts. You can post lengthy videos without having to worry about the limit of time your video has to. You ought to remember, however, that your videos should not be mediocre. Each Youtube video you post is representative of your business. Thus, you must tailor and shoot each of your videos according to the preferences and needs of your customers. You can post advertisements and make tutorial videos, vlogs about your products, and reviews from your previous customers.
Pinterest is among the most popular social media platforms for images, GIFS, and videos. But unlike Instagram, it is not layout according to specific users only. Pinterest is a top social media platform for those looking to find and/or share inspiration. Its over 200 million users make an account on the site and share a collection of images. These images and collections are labeled as different types of categories. Pinterest then collects them and sorts them by category, as if a pinboard online. Like the best social media platforms, this helps you grow your community. It connects you to the people who share the same taste and style as you. Besides being able to feature your business using Pinterest ads, you can also create your own pins to share. You can come up with valuable and relevant content to pin on this site. The more people who relate and like it, the more likely you will increase your conversion rate and followers.
You might not be all too familiar with this top social media platform. After all, it is not similar to other social media platforms that we have talked about. Reddit is one of those social media apps with a social networking hub, an avenue for social news, and a forum. Within this top social media platform, users post questions, share stories, and reply to each other. It consists of different “Subreddits,” which are threads divided into various topics and conversations. The users here mostly value the sense of community they found in the platform, so you have to be careful about promoting your business here. Understand not only how the app works but also how the communities interact with each other. You don’t want to be burning bridges. A more safe way to advertise your business is probably to take advantage of the Reddit advertisements feature.
You might be thinking, isn’t Facebook and Messenger the same thing? You are right in the sense that Messenger was a prime feature of Facebook in the beginning. But throughout the years, Messenger has made success on its own and became one of the best social media platforms. See, while you still need a Facebook page or account to use Messenger, businesses have been using the messaging feature more. With the boom of conversational commerce, Messenger has become one of the top social media platforms used to build up relationships and start conversations. You can use it to reach customers and tailor your responses according to what each of the customers prefers. You can advertise, convince, and make a sale right there and then. You just have to know how to properly navigate and take full advantage of it, and it can easily become the best social media platform for your business.
Discord has boomed to be one of the most popular social media platforms during the pandemic. It is primarily used by the video gaming community. Users of this top social media site create servers where they can gather and talk with their friends. Here, they can exchange messages, watch movies and videos, and play games with each other. While it is not one of the best social media platforms for marketing, you can use this site to communicate and work with your team. It is a top social media site for business meetings, brainstorming, and collaborations. With a bit of imagination and creativity, you can use the different features of this platform to further grow your business. You can even join servers with other business owners like you. Connecting with the right people, not just your audience, is always a good thing for expanding your reach and, ultimately, your business.
The business industry has used the best social media platforms to communicate with and with associated parties. They have also incorporated it into their marketing strategies, human resources initiatives, and sales. They have used social media apps to reach their audience and talk to them about their concerns and problems; they have now established them as a steady way to do business. And as a business person yourself, you know how this goes, and you certainly don’t want to be left behind. So, in the same way, you open your social media accounts every day, open your mind and imagination to everything you can accomplish by using social media platforms for your business. And with website builders like Strikingly, you can even link your social media accounts directly onto your website.
Image taken from Strikingly Product
Reap the benefits of using social media platforms and help your business grow and reach more people. With the right concepts and the proper strategies, you can accomplish all of your goals. Sign up now and let Strikingly help you build a home for all your social media endeavors!