As a business owner, it is crucial to always have your ear on the ground and understand the changing needs of your target market. Most market researchers use quiz sites to gain business insights that have allowed brands to upscale and reinvent their operations to keep up with changing trends. A quiz website is a cost-effective way of keeping your customers engaged and obtaining new knowledge for developing products and services that users will find valuable.
Quizzes Sites and the Marketing Funnel
With most people being forced to stay at home due to the Covid-19 pandemic, we are starting to see a rising popularity of online quizzes. Whether this is due to the fact that many web users are bored out of their minds and need something to do or they are just riding a hot trend, we cannot dismiss the fact that a quizsite has the potential to be a viable marketing tool.
For a small business or startup, a quiz making website enables them to be a part of their target customer’s self-discovery journey in relation to their product. It enables their customer to build a more thorough understanding of what they really need in a particular product and positions the brand that created the quiz website in the role of a trusted advisor or consultant in this specific area.
Meanwhile, the quiz site also serves as a good source of market intelligence, which can be invaluable in product development. When done correctly, results from online quizzes can be used as a basis for tweaking a service or product in response to consumer feedback. Careful planning is key to building an effective quiz website that not only increases customer engagement but also contributes to the brand growth.
How to Create a Quiz Website that Works
1. Identify your goals
Every marketing tool needs to be created with a specific set of objectives in mind. This holds true for quiz websites as well. What do you want to achieve from an online quiz? Some marketers make online quizzes to generate leads using a strategy that is more fun and engaging than an ebook download. You might also want to build a quiz website to get valuable insight on your audience or build a mailing list for a product launch.
2. Select a quiz type
There are many types of quizzes you can use depending on your objectives. You can do an assessment type of quiz to find out how much your audience knows about your product. Personality type quizzes are great for understanding buying decisions or identifying customer personas during market research. Finally, you can also create a scored quiz where users will get a score that corresponds to a given score range.
3. Choose an engaging title
Give your online quiz an attractive title that also describes what it is about. Being descriptive ensures that your audience will take the quiz with the right set of expectations and avoid users dropping off midway through.
4. Show the progress and add images wherever possible
Keep the attention of users longer by using graphics and images. You might also want to add a progress bar to let people know how far along they are into the quiz. People do not generally want to deal with longer quizzes unless they have a perfectly good reason to complete one. If you must, however, knowing how much more of a quiz you need to finish based on the progress bar helps ease the boredom somewhat.
5. Make the questions easy to understand
Remember that people will be doing the quiz on their own. The questions have to be clear enough for any user. With that being said, it’s also important to minimize the number of possible answers per question.
6. Market your quiz
Finally, it’s important to get your quiz to as many people as possible. Send it to your own mailing list and add an option to share it to their networks. Feature it on blog posts or any other related content on your website. You can even pin a link to the quiz website on your social media networks so it’s easy to find.