For most businesses and digital marketers, social media is an important aspect of an online marketing campaign. Some might even argue that a social media page might be more effective than a website. But if you can have the best of both worlds and add your Instagram or Facebook feed on website content, you’d be crazy not to adopt the strategy. Business websites and social media pages can work seamlessly together to build your brand’s online presence.
Strikingly features social media integrations so you can add Facebook feed to website and take advantage of the benefits of having your social media pages on your sites.
Manage your online presence easily
It’s difficult to manage content when they are located in several different places on the web. When you add a Facebook feed for website, you create an easier way of updating your content on both social media and your website. Anything you put up as an update on your Facebook page will show up on your website.
Daily updates on your website may not always be necessary but are good to have if you have the time to spare. Social media pages, however, benefit from regular updates to maintain audience engagement. When you put up your social media feed on your site, your website visitors are automatically updated just as well as your Facebook followers.
You widen your audience reach when you embed your Facebook feed on website. This feature enables you to connect with your audience directly and address their concerns and questions as quickly as possible. With many brands using social media platforms to communicate updates and other important news, you get to ensure that your website is updated with the same content as well.
Channel traffic to your website and vice versa
The main point of creating online spaces on various platforms is to increase your brand’s visibility in the digital world. Take advantage of the power of social media networks like Facebook to direct traffic to your website. By enabling social share on your website and sharing your content on your Facebook, Instagram and other social media pages, you are making your website known and accessible to a wider audience group. People who see your articles or latest website updates on Facebook, for instance, may be directed to your website to continue reading.
Conversely, when you embed Facebook feed on website, you are also encouraging website visitors to check out your social media pages. You’re also directing traffic to your Facebook page, increasing your chances of getting a significant following out of your website.
Increased Conversions and Sales
Most people submit their product or service reviews directly to the company’s Facebook page instead of to the website. In this era when social validation is important to many consumers, reviews coming from your Facebook page could actually help boost conversions and sales. People are more likely to buy something if someone they know is also using the same thing. Share positive feedback from your social media page when you embed facebook feed into website. Former customers can add reviews to your page and these same reviews can show up on your website to be that extra push of validation of just how great your product or service is.
Gain more insight into your audience
Finally, getting your website and your social media pages to talk to each other and work together gives you a bit more insight into the type of audience that your brand is attracting. Both platforms have traffic analytics features that you can exploit to understand your target market, its browsing behavior, specific interests and personality. This information helps you plan out future digital marketing campaigns including for paid search and social media ads.