On Twitter alone, you can find leads, ways to improve your business, land free PR, or even improve your customer support. When you’ve created a website on Strikingly and want specific users to see your content, you can learn to find users on Twitter who fall into your specific niche market and lead them back into your site. You can even engage with the local community on Twitter and find out what they’re saying about your industry and how you can stand out.
In any case, working to engage your audience through your content - be it a blog or a newsletter, is still integral to connecting with your customers but keeping tabs and having an account on Twitter helps your brand appear more approachable and open to online and closer engagement compared to the unidirectional website.
Home of the microblogs - shorter or nontraditional blogs, that we call tweets, Twitter is actually more than a platform to share random shower thoughts. Great business-savvy techniques have been borne from this community of shared 140-character tweets - even with 500 million new tweets sent each day, there is a way to navigate through all of that noise and that’s through Twitter Advanced Search.
When you know how to use Twitter Advanced Search, you no longer have to search a twitter account for a specific tweet, or search twitter feed. With 145 million active daily users on the platform, Twitter Advanced Search has been the smart solution to finding what you’re looking for in this hyperfast and tweet-happy social media.
But what exactly is Twitter Advanced Search?
Twitter users from around the world are constantly supplying the platform with opinions, current news, hashtag campaigns, and many memes - all in real time. With about 6000 tweets shared each second, Twitter Advanced Search has been the tool developed to navigate this vast pool of information through detailed filters including date ranges, words, people, and refines the results.
You can typically access Twitter Advanced Search whether or not you have a Twitter account but you find yourself at a significant disadvantage in maximizing your online presence. Logged in or not, you can access the Twitter Advanced Search Page, but have a much smoother search experience with a Twitter account by going through the following steps:
Enter the general search term you’d like to see on the search bar found at the upper-right hand side of the homepage and press Enter.
Next, you can see the first few results organized in categories rendered by the search listed as follows:
Top - these results can vary from either the most engaged tweets that contain your keyword, or are tweets that people have currently engaged with that contain the keyword regardless of the age of the tweet
Latest - shows the most recent tweets created that contain your keyword from any geo
People - users that contain the search term as a part of their username, display name, or bio
Photos and Videos - filtered Top tweets that contain media such as photos, videos, or GIFs along with the keyword you’ve searched for.
You can start to filter these results through a checklist that appears under the right-hand search bar that include filtering by People (from Anyone, People You Know) and Location (from Anywhere or Near You). And then Advanced Search.
Once you’ve filtered through people and location, you can click on the link titled Advanced Search where a new and improved search window will pop to the front of your screen with more specific filters.
How to Use Twitter Advanced Search?
Once you have the Twitter Advanced Search app launched, you can use the following guide to help break down these field combinations and how you can use them.
With this filter, you can specify certain sets of words as a focus of your search. Under this major filter category are a few word combinations and conditions (whether they include or exclude) that you can fill out to narrow your search for relevant tweets.
All of these words - this field is for finding tweets that include all the indicated search terms but in no particular order
This exact phrase - as the name would suggest, this search filter will show results that include all the terms you entered in the exact indicated placement. Helpful for retrieving a specific tweet you may have seen in passing
Any of these words - renders search results for multiple words in any order, showing tweets that include at least one of them. Helpful to find synonyms or relating topics
None of these words - helpful to narrow your search by adding specific words to exclude. These are most helpful in searching for broad terms like ‘recipes’ but don’t want to include anything ‘barbeque’ for example.
Written in - since Twitter has a vast geographical reach of users, you may want to filter your searches into languages spoken within your business’s area scope.
These hashtags - one of the fundamental ways to organize tweets according to event or campaign. Hashtags have been synonymous to taglines and current events, and you can filter your searches to focus on content shared within specific internet movements.
The “Accounts” major filter on the Twitter Advanced Search is for those who want to know how to search someone’s tweets or specific accounts associated with certain words - that users have either used or been tagged in replies to. These sub-filters include the following:
From these accounts - this filter is used to find the tweets that were created by one or more accounts. If you want to find who’s talking about a specific topic, and can even help you find experts that are weighing in on the keywords that you’re searching for. In the context of researching on current issues - you can use this filter to keep tabs on what a politician is tweeting about a current issue through filtering out the tweets on that topic by adding their account name.
To these accounts - Twitter is built on engagement and users reply to each other all the time. This filter helps you find what people are tweeting to a particular account and how these user’s are responding to tweets sent their way by adding their handle here. Helpful when looking at how other companies handle PR for example.
Mention these accounts - this is a filter for adding multiple account names to find users whose tweets mention them. You can type in the user handle of any business or public figure to see what people in the Twitter community are saying about them - whether good or bad, depending on how they’re handling their brand online.
This is the section of Twitter Advanced Search that helps you filter the kind of content that would be displayed in your search by allowing you to opr in and out of a few key items such as Replies or Links.
For more quantifiable data filtering, the Engagement section of the Twitter Advanced Search app allows you to narrow your results by determining the minimum number of engagements (likes, replies, and retweets). By picking the tweets with the most engagement, you can look to the most popular tweets for opportunities to find other influential figures and opinions that can help inform your social media and other marketing campaigns.
Filter your search from the archive dating back in March 2006 (when the first tweet was posted) or to a specific interval of an event. Find timely tweets by adding a date range to get a feel of what people were saying at a given time.
Save Your Search
Probably one of the most helpful features of the Twitter Advanced Search is allowing you to save your inquiries and filters to see what changes over time. This feature is only available for users with a Twitter account and they do this by clicking on the three dots “...” at the top of their search result page and accessing saved searches any time they need.
Twitter Advanced Search can help inform your marketing and sales campaign when you know what people are saying about your brand and what they’re looking for in your industry. When you can use this app, you don’t have to search twitter feed without direction and immediately find what you’re looking for with the instructions discussed. Much like supporting your site with Google Analytics, using data to understand how your content performs can help you make better decisions in driving your online engagement.
Integrating your social media feeds is only one of many ways you can use your website and your online presence in other platforms to work together to help make your brand more known and drive visitors back to your site. When your own domain is built and ready, diversify how you share your content across different platforms and open yourself to feedback - whether direct or indirect.
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