Numerous small business owners and business startup founders are looking for online opportunities constantly. Social media is now considered to be one of the main weapons for them to promote their brands, launch new products, and create an online presence. We cannot blame them as well because social networking sites are where individuals usually spend the most time.
Speaking of social media, do you know how many people are using Facebook worldwide? According to a blog posted on Data Reportal, there are 2.934 billion Facebook users until July 2022. As this number doesn’t look like stopping anytime soon, Facebook is one of the most active social media platforms today.
If you are an entrepreneur, this is the platform where you should promote your business. Although there are multiple other social media options, creating a Facebook business page is still an utmost priority.
Benefits of Facebook Business Page
Your Facebook business page works as the “home” of your brand and it costs you zero pennies. Once it is created, your visitors can learn more about what you are as a brand and what services you provide. Different types of information, such as hours, locations, and photos can be easily accessed by the customers.
One of the most significant benefits of creating a Facebook business page is that it helps you with digital word-of-mouth marketing. If you manage your page well, it can work as a forum for community growth and interaction with new and existing customers. It is a space that allows you to connect with your customers and answer their queries.
If you are looking for the best ways to strengthen your business, your Facebook business page can go a long way in achieving your targets. It helps you to address online reviews directly and let the customers know that their opinions are heard. Furthermore, your published social media posts will help strengthen your community. You can give your customers different types of content to share on their timelines so that their friends can also know about your business plans.
The number of Facebook users is only increasing daily. However, it doesn’t mean you have to reach all of them. Facebook business pages allow you to segment your audience based on geographic location, age, interests, and more. For example, if you have opened an online store, you can publish clothing lines suitable for men between the age of 20 to 60.
The most important factor in creating a Facebook business page is that it provides you with a mobile-optimized experience. With a mobile-optimized experience, your page will provide business information to the target customers on their mobile devices. As more than 50% of Americans make online purchases, you shouldn’t think twice about creating a payment gateway for your customers.
How to Create a Facebook Business Page
1) Create a Facebook Page
After landing on Facebook, check out the left-hand menu. By clicking on “Create New Page”, you will launch the page creator with your Facebook interface.
Enter your business page name and select up to 3 categories. Add a brief description of your business, targets, the services you provide, and the purpose behind the page. Your description shouldn’t be more than 255 characters. All of this information must be displayed on the right side of the Facebook page creator.
You must select your Facebook business page name carefully. Although Facebook gives you the license to change your name and URL afterward, it can be tricky.
2) Add Images
Clicking on “Create Page” doesn’t mean that you should shift your focus away from the Page creator. You will see two more options on the left-hand menu, i.e., add a profile picture (170 x 170 pixels) and a cover photo (1640 x 856 pixels).
The best thing is to add a logo or a widely recognized image as your display picture. If you have other social media platforms related to your business, you can use the same profile picture as them to maintain your online presence. If we talk about the cover photo, you can add an image highlighting the purpose or the theme of your Facebook business page.
3) Select a Username and Assign a CTA
After adding all the images, the Page creator will bring you to the Facebook business page dashboard. The dashboard allows you to manage all aspects of your Facebook page. The interface of the dashboard is highly overwhelming.
Firstly, you must choose the best username for your Facebook page. A username will allow you to search your page and also tag your page when posting stuff about your company. Your username is also part of your Facebook page’s URL.
After choosing the username, you must click the “Add Action Button” and add a call to action (CTA) button to your page. Facebook provides you with different CTA buttons, such as Shop Now, Learn More, Contact Us, etc. These CTA buttons allow you to input your website to generate more traffic.
4) Edit Page Info
Once you are done with the username and the CTA button, click on More > About in the main menu. This will bring you to the page info, where the visitors tend to go so they can learn more about your company. Click “Edit Page Info” in the top right corner to update your information on your Facebook business page. You can focus on the following fields of your Facebook page:
Location: If you own a local business, you must input the name as your business address, so your visitors can identify you quickly
Hours: Brick-and-mortar businesses can input their store hours so that visitors may note the visiting hours
Price range: It is not necessary that you have to fill this field, but it helps you to specify the price range of your products to target the right customers
Additional contact info: Add your website/domain name, phone number, and email address so that your visitors can visit you outside of Facebook. This will also help you to create a passage for your Facebook followers on your business website
More info: The description you added in the first step should be under the “About” section. Similarly, the external information should be under the “Additional Information” section. You can write a mission statement to give a clear vision of your business
Add a Facebook Page on Strikingly
Strikingly is a free website builder that allows you to add a Facebook business page to your website. Strikingly’s website editor helps you to link social media accounts using the social feed section. You can add your Facebook business page to your Strikingly website by the following steps:
Image taken from Strikingly
Go to the Strikingly website editor and click on “Add New Section,” where you will see multiple options such as the simple store, contact section, social feed section, etc.
In the social feed section, you can make changes to the part where you can link your social media account. It is very easy to add new sections to your Strikingly website. Furthermore, the modifications on them are a bonus.
Image taken from Strikingly
You can click on the Facebook icon to ensure that you want to add your Facebook page to the website.
Select where you will be importing posts from, i.e., Facebook page or your timeline. You can build an effective social media marketing strategy for your business by clicking on the Facebook page. On the other hand, your timeline may have specific limitations and involve certain social media content that you may not want to publicize
Lastly, your Facebook business page will bring customers to your platform. Furthermore, you will get leads directly to your website dashboard.
Image taken from Strikingly
Strikingly has established a strong reputation in the past few years by working with entrepreneurs, marketing experts, startup owners, and small business owners. We have seen countless examples of how a small business idea turns into a huge opportunity space. Online spaces enable entrepreneurs to make their businesses stand out compared to others. They can achieve their targets efficiently if they have the right combination of web services and tools. Brand management, increased profit margin, and high website traffic are all pivotal for a healthy business.
Once you have understood how to create a Facebook business page, it is essential to achieve your goals through it as an entrepreneur. If you are new to the business world, creating a Facebook business page is a brilliant way to deliver your marketing message to the target customers. You can also get to know their thinking about your business.
Other ways to promote brand awareness include email newsletters, blog platforms, and creating a business website. All these things play a part in creating a strong online presence for your brand. If you don’t make a Facebook business page, you don’t just lose on potential customers but also on potential income.
As an entrepreneur, now is the time to take your business to the next level. A website builder like Strikingly has all the eCommerce tools covered for you, such as checkout pages, social feed sections, mobile-friendly web designs, etc. As we don’t demand any coding experience from you, the margin for error is not that small. Create a free account on Strikingly today and promote your business to a wide range of audience.