At the core of any marketing strategy is effective branding. And effective branding starts with a logo that is easy to recall and easy to associate with a given company, product or service. Any business worth its salt should create a logo to be able to push its branding and engage loyal customers. Normally, you would work with a graphic designer or a marketing consultant when it comes to develop a logo and a set of branding guidelines. For startups and small businesses, however, there is a more cost-effective way to create logo using free tools and apps.


The internet has made it possible for small businesses and individuals to learn how to create a logo on a very limited budget. There are a number of online tools and logo maker sites that have been developed for this purpose.

How to make your own logo

1. Look towards your business and its branding

The first step on how to create your own logo is to identify the qualities that you want to be associated with your brand. What symbols and elements would remind your customers of the products or services you offer.

2. Choose the right colors

Your choice of color scheme should be aligned with the image that you want to portray. However, given that logos tend to occupy a very small real estate on your website or in any marketing material for that matter, it is important that you limit your choices to up to 3 colors. Anything more than that can make your logo look cluttered.

3. Choose your font

Typefaces are important when you create my own logo. Just like colors, they can reflect the kind of image you want to convey to your customers. For instance, if your audience is composed of kids, or you are a child-friendly business, you will probably want to stay away from very formal fonts and go for handwritten types or styles that have softer corners such as Sans Serifs.

4. Keep it simple

Your logo should be memorable. To make it easy to remember, it has to be simple. People should be able to see your message at the first glance of your logo. Too many shapes, colors, fonts and other design elements can make it more confusing. Look towards the big brands for inspiration. All of them have one thing in common: they are fuss-free and simple.

Best Online Logo Maker Tools

Creating your own logo is one aspect of marketing and brand development that you can definitely do at a minimal expense. There are a lot of apps on the internet that let you learn how to create a logo for free. Here are some options you can use.


Hatchful is probably one of the easiest logo makers that a lot of users swear by. All you need to do is feed it a few important details such as your business name and industry. From there, the site will generate a collection of potential logo designs and templates. You can customize your own logo according to different design elements such as colors, fonts and layout.


LogoMakr features a user-friendly interface with a decent number of design options that you can play with. It’s a good basic logo design tool that is great for beginners. Once you’re done designing, you can download your logo in PNG for free.


Canva is a popular online design tool that does pretty much everything you need graphics-wise. It can create powerful slide presentations, social media graphics and even logos. Its logo maker is one of the best in its class, featuring a good selection of templates that you can customize using its intuitive tools. Once you’re done, you can download your logo in PNG or even PDF for free which is good especially if you’re using the logo for printed marketing materials.