Over the past ten years, the online retail industry has advanced significantly. With the aid of numerous tools and tactics that did not exist or were not well-liked just a few years ago, many firms and individuals have discovered how to sell online and generate money. There is no greater rivalry than ever before in the digital realm. Anyone knowledgeable about selling a product can think of creat…

Numerous small business owners and business startup founders are looking for online opportunities constantly. Social media is now considered to be one of the main weapons for them to promote their brands, launch new products, and create an online presence. We cannot blame them as well because social networking sites are where individuals usually spend the most time. Speaking of social media, do y…

New interior design graduates or small businesses should create and build an interior design portfolio to succeed. Portfolios are significant for interior designers who have just started to work independently. In the interior design business, usually, there are large, established local firms employing several designers. Your portfolio as an individual designer is your trump card, and the design a…

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New interior design graduates or small businesses should create and build an interior design portfolio to suceed. Portfolios are significant for interior designers who have just started to work independently. In the interior design business, usually, there are large, established local firms employing several designers. Your portfolio as an individual designer is your trump card, and the design an…

The appropriate website structure is important not only for SEO or Search Engine Optimization, but also for UX or user experience. Your website structure tells Google which website pages you consider the most important. In fact, site structure also determines which content pieces on your site will enjoy the highest rankings in SERPs (Search Engine Result Pages). Further, you can control site stru…

Stripe is an online payment solution created by two developers from Ireland- John and Patrick Collison back in 2010. The goal of the online payment platform was to provide a payment gateway system for apps and websites. Stripe eventually forged a partnership with Visa, among other major credit card firms, and now is an established player in the FinTech field known for its robust security and flex…

Images are an inseparable part of brand storytelling. An image is your best bet if you need to please visually while making a point. Images assume special importance due to the scientific fact that the brain processes images faster than text, meaning you can earn the audience's attention more easily. Vector graphics are a type of such images and serve to give your business or brand a special uniq…

Many people have chanced upon the term “customer demographics” at some point, especially if they have read marketing-related materials. Indeed, ordinary folks don’t need an understanding of customer demographics as it serves little purpose in their day-to-day lives. But to business owners trying to set a marketing plan and marketers trying to implement such plans, customer demographics is one of …

The past decade has witnessed unprecedented growth in the special events industry. Experts estimate that organizations and individuals spend $500 billion annually on special events. What that means is that there is a large market out there for event planning services. People working in one particular event planning business niche can quickly expand to other areas. People who have just begun their…

Business websites have now upgraded their online marketing method by creating great content. They create and post engaging content which will help them attract online visitors who belong to their niche. Online companies fill their webpage with captivating content in the form of blogs, photographs, video snippets, advertisements, online community pages, etc., which aims to drive more traffic to th…

User interface and user experience are equally crucial for a product or service. For instance, if the visitors to your site have a terrible user experience, they may never visit again. And if the user interface of your website is not attractive enough, the visitor might not bother going further to experience the features your website has. UX vs UI gets mixed up all the time. Here’s an example tha…

Just like a person’s character sets them apart from others, your brand identity sets you apart from your competitors. Building a solid brand identity is crucial to gain authority in the marketplace. It also helps in trust-building and making your brand memorable. Understanding brand identity is essential before building it. What is brand identity? It is a collection of the elements such as logos,…

Filmmaking might seem easy when talking about its three main stages: production, pre-production, and post-production. But when you dive deeper, that’s when the truth begins to unroll. There’s so much more to filmmaking than just recording and editing. There are a lot of feelings, people, money, and efforts involved. What is filmmaking? As the name suggests, it is a process of making movies. To st…

A landing page is a self-standing web page where the audience lands mostly through links in emails and advertisements. The sole aim of the landing page is to convert visitors into customers. When designing a landing page, you should remember once a visitor lands on your page, you only get a few seconds to make them stay. Your landing page design must be persuasive enough to get them to complete t…

Social media platforms open up a vast opportunity to many individuals and business brands. These days, digital marketing strategies use different social networks to achieve business goals. Instagram is one of the popular social media platforms. They have recently launched Instagram story ads that allow short business ads to appear atop the Instagram Stories feature. Online marketing has never bee…