The appropriate website structure is important not only for SEO or Search Engine Optimization, but also for UX or user experience. Your website structure tells Google which website pages you consider the most important. In fact, site structure also determines which content pieces on your site will enjoy the highest rankings in SERPs (Search Engine Result Pages). Further, you can control site stru…

Stripe is an online payment solution created by two developers from Ireland- John and Patrick Collison back in 2010. The goal of the online payment platform was to provide a payment gateway system for apps and websites. Stripe eventually forged a partnership with Visa, among other major credit card firms, and now is an established player in the FinTech field known for its robust security and flex…

Images are an inseparable part of brand storytelling. An image is your best bet if you need to please visually while making a point. Images assume special importance due to the scientific fact that the brain processes images faster than text, meaning you can earn the audience's attention more easily. Vector graphics are a type of such images and serve to give your business or brand a special uniq…

Many people have chanced upon the term “customer demographics” at some point, especially if they have read marketing-related materials. Indeed, ordinary folks don’t need an understanding of customer demographics as it serves little purpose in their day-to-day lives. But to business owners trying to set a marketing plan and marketers trying to implement such plans, customer demographics is one of …

The past decade has witnessed unprecedented growth in the special events industry. Experts estimate that organizations and individuals spend $500 billion annually on special events. What that means is that there is a large market out there for event planning services. People working in one particular event planning business niche can quickly expand to other areas. People who have just begun their…

Business websites have now upgraded their online marketing method by creating great content. They create and post engaging content which will help them attract online visitors who belong to their niche. Online companies fill their webpage with captivating content in the form of blogs, photographs, video snippets, advertisements, online community pages, etc., which aims to drive more traffic to th…

User interface and user experience are equally crucial for a product or service. For instance, if the visitors to your site have a terrible user experience, they may never visit again. And if the user interface of your website is not attractive enough, the visitor might not bother going further to experience the features your website has. UX vs UI gets mixed up all the time. Here’s an example tha…

Just like a person’s character sets them apart from others, your brand identity sets you apart from your competitors. Building a solid brand identity is crucial to gain authority in the marketplace. It also helps in trust-building and making your brand memorable. Understanding brand identity is essential before building it. What is brand identity? It is a collection of the elements such as logos,…

Filmmaking might seem easy when talking about its three main stages: production, pre-production, and post-production. But when you dive deeper, that’s when the truth begins to unroll. There’s so much more to filmmaking than just recording and editing. There are a lot of feelings, people, money, and efforts involved. What is filmmaking? As the name suggests, it is a process of making movies. To st…

A landing page is a self-standing web page where the audience lands mostly through links in emails and advertisements. The sole aim of the landing page is to convert visitors into customers. When designing a landing page, you should remember once a visitor lands on your page, you only get a few seconds to make them stay. Your landing page design must be persuasive enough to get them to complete t…

Social media platforms open up a vast opportunity to many individuals and business brands. These days, digital marketing strategies use different social networks to achieve business goals. Instagram is one of the popular social media platforms. They have recently launched Instagram story ads that allow short business ads to appear atop the Instagram Stories feature. Online marketing has never bee…

The study of human behavior made us aware that most actions are influenced by a specific idea we are exposed to. It helps us understand why some people can be very predictable in making decisions while others think unexpectedly. Life experiences, beliefs, and environment significantly influence one's personality. Many business owners and marketers research various personalities to profile their t…

Many people run daily errands online. They can do so many things using the internet, such as grocery shopping, teaching a class, and exploring fresh ideas online. If you’re one of the many people looking for specific information online, you sometimes end up scrolling from one page to another. You’ll skim through the article until you find the information you need. Thanks to anchor links, we can s…

Among the latest trends in eCommerce, one has caught the general market's attention in a fun and exciting way. This viral marketing strategy has become the talk of the town in many online businesses with its massive effect on an online shop's engagement. Through this digital advertising style, enterprises have been able to have a chance to show their own culture and distinctive style in communica…

Connection is crucial in the world of business. Customers aren’t just focused on who are the best stores with the best products. They also focus on identifying which companies can connect with their target market well. As an entrepreneur, you must ace this “challenge” and perform your duties accordingly. You must show your patrons how much you value them and their presence in your online business…

As of September 2022, 59.98% of website traffic comes from mobile devices. To keep that audience engaged, you must have a mobile-friendly website. An effective mobile website design brings numerous benefits that help your site rank higher. An update in Google’s ranking algorithm shows how crucial it is to build a mobile website. Google does mobile-first indexing since it has seen more search quer…