By using an ecommerce platform, your business gets a complete online store for selling almost anything. While terms like “storefront builder” and “ecommerce site builder” are often used synonymously with “ecommerce platform,” there are functional differences between them. With an ecommerce platform, you can not only turn your website into a full-fledged online store, but you can also get a domain…

Many business owners know the importance of having a positive reputation in online and offline engagements. They ensure to deliver their best efforts to deal with customers and bring high-quality products or services. But, regardless of these efforts, some businesses end up in a crucial situation that may compromise their customers’ trust and loyalty. Such circumstances are inevitable, but there …

Branding goes way, way beyond simple names or even fancy logos. A brand conjures particular thoughts and emotions. It is how consumers react when they come across your brand in visual terms or as the company name, product, or service. However, a brand is also beyond a particular rigid concept; consumer behavior often helps it evolve into something other than the intended intention. Essentially br…

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Brick-and-mortar retail establishments still have a bright future, and there is little doubt that they will change in the future. Retailers must keep up with technological advancements and develop meaningful relationships with their consumers if they want to remain relevant. We have shifted almost everything online, from how we socialize to how we read the news. The same goes for shopping. An imp…

TikTok has become one of the most powerful online social platforms these days. It has established a strong foundation of active users in just a short period. People of all ages are becoming hooked on watching viral TikTok trends on their mobile phones and sharing them on their social media accounts. Many influencers have even become famous by posting videos and sharing content on TikTok. With Tik…

Has your Instagram engagement been low recently? We understand you. Seeing your hard work getting less recognition than it deserves can be demotivating. Don’t worry, we will be discussing everything you need to know, from the Instagram algorithm to how you can boost your engagement. What is Instagram engagement? It is the sum of ways Instagram users engage with your content. Instagram engagement …

If you want to boost your user engagement, drive organic traffic to your site, and build trust, native ads are the answer. You might have seen numerous native ads while scrolling through articles and didn’t even realize it. That is because they blend in seamlessly with the organic content. Why should you use a native advertising strategy? Ask yourself, do those prominent banners and pop-up ads an…

Although it may seem challenging, some entrepreneurs can pull off handling multiple businesses. Is it easy? Not as easy as owning a single business. But you can employ specific strategies if you want to work for multiple companies simultaneously. Entrepreneurs that have ideas for multiple businesses live a very organized life. They manage their schedules well and are ready to cope with massive fi…

Wedding photos are one of the most important aspects of your wedding. Every bride wants to have the best cameramen and the best wedding photography on their big day. When you realize that someone in your family is having a wedding soon, you know they want only to have the best wedding photo ideas, and you don’t want to miss out on that. Your wedding photos give you memories of your big day that y…

Ecommerce business owners have a lot of things on their plate. They have to work on their website’s search engine optimization (SEO) ranking, website design, social media marketing, and many other tasks. This article will focus on one of the tasks that go unnoticed by many website owners, i.e., GDPR compliance for eCommerce. It has been a few years since GDPR for businesses emerged onto the scene…

Calling all the department managers or operations people in an organization. If you think your employees are not satisfied with the workplace environment, here’s a must-read for you. Why should you care about your workplace environment? The happier and more satisfied employees are with the company’s environment, the better they will perform at their jobs. Organizational behavior studies show that…

The digital world is evolving these days continuously. The process of website development is in the same category. To increase audience engagement and keep content attractive, you must stay on top of your digital game and cover the recent digital trends. Otherwise, it won’t be long before your website is at risk of becoming stale or irrelevant. With a quality website builder like Strikingly, you …

According to recent studies conducted by marketing people worldwide, ideal customer service is one of the most important things in building a brand. One of the biggest factors which lead to customers putting faith in particular brands is the company’s customer service. Customer service is a responsibility that is managed by your frontline employees. They directly interact with your customers and …

Working from anywhere in the world and making money while you sleep is mesmerizing. That is exactly what digital entrepreneurs do. The COVID-19 pandemic played a crucial in ramping up the technological changes and accelerating digital entrepreneurship opportunities. What is digital entrepreneur? It is a person who sells their product or services over the internet. There are numerous ways in which…

Previously, entrepreneurs ignored the importance of transparency in business. The chances of your business’ success depended more on how opaque the organization's operations were to the public or your employees. Nowadays, the trends have completely changed, and companies have taken transparency much more seriously. Companies who try to protect their secrets to their success may produce the opposi…