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All websites these days need to be mobile-friendly. Most of the users like to browse websites and apps on their mobile phones instead of desktop. It is a lot more convenient to access a new website on a mobile device than to wait to get to a laptop or desktop computer to open it up. Businesses are also aware of this. That’s why most of the advertising and marketing done on the internet is geared …
You know that paragraph of text that appears when you visit websites or answer questionnaires and surveys? That is a privacy policy agreement that you are asked to read and agree to so that you can be assured that those who request it from you have every intention of protecting you and your privacy. On the other side of the coin comes business owners or business website owners like you. You now h…
When you establish an online business, one of the first things you consider is the area of interest. If you are a specialist in marketing, it will enable you to prioritize your marketing strategies and content management. This will allow you to generate traffic on your platform and be associated with credible sponsors and advertisers. If you are aware of marketing strategies, you will also know h…
As a business owner, sales is one of the most important things that you aim to get on a daily (or even hourly). But paying attention to how you get that sale - your sales funnel, and marketing funnel is as important as the sale itself. See, to generate income, you must first generate leads. While that seems simple enough, lead generation can be challenging for different businesses. And in this ar…
In an increasingly competitive sector, search engine marketing, or SEM, is one of the most effective strategies to expand your business. With millions of businesses competing for the same eyeballs, internet advertising has never been more vital. Search engine marketing is the most effective approach to promoting your products and developing your brand. This book will give you an introduction to s…
The world has experienced enormous changing trends in the way businesses are run over the past two years. Due to the pandemic, many people were laid off from their jobs and had difficulty looking for another job before their finances wore off. In such a situation, many talented individuals started their own businesses. Some of them could launch a successful startup by having patience and persiste…
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Doing proper keyword research is essential for optimizing your website for search engines. We all know that Google policies keep changing every few months, which keeps all website owners on their toes in trying to catch up with the latest SEO best practices. But however many algorithm updates Google makes, one thing always stays consistent: the need to do SEO keyword research as the first step to…
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