One of the most prevalent UI elements is the button. They allow users to interact with a system and take action by allowing them to make choices. Forms, website homepages, dialogue windows, and toolbars all have buttons.
It's critical to distinguish between buttons and links. Website button design is used to direct visitors to other pages, and links are used to direct viewers to other pages when you want them to take action (submit, cancel, delete) (about me, read more).
Users will be more likely to perform the action you want them to do if your buttons are well-designed. This post will show you how to make irresistible buttons that people want to click on your website.
Website Button Design Ideas
We've detailed some excellent and terrible web button design methods below to give you a crash course in creating attractive buttons like the experts.
1. Good Website Button Design
• Crisp: The button wording and colors must be crisp, clear, and easy to read. In recent years, flat button design has been a popular web design trend, so this is a safe style to try. Avoid using sophisticated, flashy buttons that may cause readers to become distracted.
• Concise: On buttons, the use of minimal text is ideal. The idea is to use only one or two words. Any more becomes inconvenient and perplexing. Take a breather and ask yourself, "What do I want the reader to do right now on the page?"The first word that comes to mind is almost certainly a verb. For a short and concise button wording, add a time adverb after that.
• Contextual: What is the function of the button? What exactly does it do? Buttons that are difficult to understand do not get clicked. If you have a "purchase now" button, it should take the visitor to a page where they can enter their credit card information rather than a page that discusses the goods they want to buy.
2. Bad Website Button Design
• Not Responsive: When it comes to web design, the mobile experience is king. Because you'll almost certainly be designing your buttons on a desktop computer, you'll need to manually double-check that they work on mobile devices as well. If you skip this step, your web button design may be too big or too small for a mobile device, thus impacting your click-through rate. Fortunately, most CMS solutions provide a toggle button that allows you to preview your webpage elements across several screen kinds, allowing you to alter your button designs accordingly.
• No color: Bright, bold buttons work well as CTAs since they draw the visitor's attention to important aspects of the page. Keep in mind that your website is a journey, and the buttons you set on it should serve as a map. Your readers may struggle to go through the page and convert if you don't use full-color buttons.
• Misaligned: On a similar issue, visitors may be confused by misplaced buttons. A lone button in the middle of a paragraph won't help and might even make things worse if your buttons aren't placed in a location that encourages the reader to learn more or make a purchase. Add buttons just where you require the visitor to take action to keep things simple. Near a features and benefits section, in the header, and towards the bottom of a page are some instances of these spots.
Website Button Design Inspiration
Image is taken from Strikingly user’s website
Before you start designing your own button, check out several free templates to see what's available, what suits your style, and what makes the most sense for your website.
1. Make it Easy on Yourself
It all boils down to the old adage in design: "Keep It Simple, Stupid" (or Silly, if you prefer). The design of website buttons is no exception. The design of a button does not have to be extremely complicated. It should be self-evident and practical. Other website button design trends can get in the way of this, which can hurt your website's conversion rate. So, when thinking about button design ideas, keep this in mind — and don't overthink it. A button should have the appearance of a button. That's all there is to it.
2. Make Sure There's a Lot of Contrast
It's almost as crucial as having a distinguishable button to make sure it's visible. Because the buttons did not have enough contrast to be immediately discernible, ghost button styles on top of graphics trended and faded quickly. Users were unable to locate them right away.
Buttons with low contrast should not be hidden. Make them pop by using a lot of color and space contrast to set them apart from the other items on the screen. Allow plenty of space around buttons to allow them to breathe. This makes it easier for users to detect and recognize buttons as clickable objects and makes them physically easier to click without accidentally selecting the wrong one.
3. Make Use of Color
Image is taken from Strikingly user’s website
Have you ever noticed how many red or orange buttons there are? Because bright colors draw the eye to these elements and inspire action, they are used in this way. Color is also a popular website button design technique these days. Color can help consumers connect with a design in various ways, from vibrant hues to buttons with simple gradients.
4. Create a Microcopy that Elicits Anticipation
Don't commit this blunder: The words "Click Here" are written on a button. (Doesn't that sound spammy?) The microscopy of a button design should provide the user a clear idea of what will happen when they click it. Inform users of what they will receive next. It might be as simple as clicking “Submit” to enter information, or clicking a link to “Learn more” or viewing a video. Tell users what the action is in the microcopy, regardless of what it is. This information can aid in building user trust and increasing conversions through actions/interactions that people find appealing.
5. Use Subtle Animation to Engage Your Audience
Websites are increasingly using two buttons side by side in their button design. One is filled, while the other is ghostly. Both have a hover motion that draws attention to two clickable options. The use of animation can assist draw attention to website button design and perhaps urge people to click them. Hover animations on buttons have become a frequent user behavior, and they serve as a straightforward cue to users that they should engage. Just don't overdo it. Buttons that swirl, twirl, and flash are more annoying than beneficial.
6. Enlarge It Enough to Tap
Image is taken from Strikingly user’s website
Buttons should have a clickable (tappable) region with a diameter of at least 10 millimeters, but greater is always acceptable. This advice comes from an MIT Touch Lab study that looked at the size of finger pads in relation to touch devices. Let's put that in context. On a physical computer keyboard, a typical key measures 15 millimeters by 15 millimeters. That's an excellent goal to have. (Just keep in mind that varying screen widths will cause your button to disappear on small devices.) If you must use tiny buttons, try giving them a large click radius. If the user misses the buttons themselves, there will still be enough space around them for the intended action to occur. (Your website's visitors will appreciate it.)
7. Make Use of a Style That You're Already Familiar With
Everyone is familiar with a few different types of website button design. Make use of one of them.
- A filled rectangular button with square corners and text on the inside
- A filled rectangular button with rounded edges and text on the inside
- A rectangle filled button with a noticeable drop shadow (above)
- A rectangular ghost button
8. Place in a Predicted Location
Buttons must not only appear and work as expected but they must also be placed in a location where people will seek them.
- This includes button placement behind a main headline or block of content on homepages. Buttons are typically aligned with the text or in the screen's center.
- Buttons display the following inputs on forms. In some single-input forms, the button on the same row as the input field is aligned to the right of the input field.
- CTA buttons for general use display exactly beneath the content they refer to.
- The play or start buttons for a video or game are frequently located in the center of the preview screen.
- eCommerce or shopping cart buttons are usually found in the upper right corner.
9. Don't Forget to Provide Feedback
Is the website button design responsive to your actions? Make sure that the button interface design has an obvious feedback loop. Give a visual or verbal indicator that the button has completed its task. Some buttons will take longer to complete than others. If the new page loads, buttons that connect to another page or website, for example, provide feedback that the button has functioned. If the information is completed correctly, a form submission button may display a "thank you" message on the screen.
10. Make Use Of Buttons Intentionally
When there are too many buttons, mayhem ensues. Where buttons are appropriate, use them. Don't make the design too busy by strewing buttons all over the place. Users will be unsure of where to click and what is most important. To use with website goals, save buttons. They should direct visitors to the most significant parts of your overall design.
How to Make an Eye-Catching Website Button Design?
Do you want to make a website button but don't know how? You're covered with Strikingly. You can develop eCommerce buttons with Strikingly that will appeal to your customers and encourage them to buy your stuff. It's worth noting that you can change the "Buy Now" option to "Book Now." Individual button style and alignment options have been expanded! To accentuate a button, make it larger or change its color. You can also modify the button font in the theme of your website. To make or modify the buttons on your Strikingly website Click "STYLES" in your site editor. A style panel containing Headers & Navigations, Sections, and Buttons will appear, as shown below.
Image taken from Strikingly website
A website button is a component that turns a call to action into a result. Consider every aspect of this design, from color to function to microcopy. Test a website button design to guarantee that your interface has the most functional version. If you have a working button, don't be swayed by fashion and modify the design. When it comes to buttons, the functionality should always come first.