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If your business is not on social media, you’re missing out on an opportunity to reach a bigger market base. People rely on social media platforms not just to be connected, but to be informed. In this setting, no business can overlook the role of social media as a marketing tool. Most companies have embraced social media marketing as an integral part of their digital marketing strategy but the on…

Commerce, or the activity of large-scale buying and selling, has long been deeply ingrained in society. In today’s Internet Age and with the relatively younger and more tech-savvy generation becoming the buying class, present-day business owners and entrepreneurs find themselves asking themselves questions that seem to be very specific to these times, at least for now: how to sell online successf…

There’s something about good lighting that makes you want to take out your camera and take a photo. The golden hour is famous for a reason. Known as the last hour before sunset, the golden hour is said to be the perfect time to take photographs because it captures the best natural lighting in the day. But why, exactly, is photography lighting important? Before diving into all that, let’s look int…

Image taken from Canva Marketing strategies vary for every company/business. Each have their own formulated strategies on how they will sell their products/services offered to their target market. Though they each have their unique ways, they all use one best marketing weapon—creating their own logos. Designing logos is considered as one of the basic steps conducted when engaging in the field of …

Image taken from Canva Storytelling captures everyone’s emotions. Stories do not only entertain people, but it also helps us learn new lessons that we can adopt in our daily lives. In the field of business, it is important that you know how to tell your story. You should have the ability to influence people just by sharing something with them. Having them wrapped around your fingers through your …

When you’re starting on digital marketing, blogging, e-commerce, or any online business, you need a platform where you can try things out. However, in the early stage of your venture, you will probably be on a limited budget. The best option for you to try your hand in the digital game is to go for a free web hosting service. The good news is that you have a ton of options available for you when …

Whether you believe in ‘love at first sight’ or not, your website should give a long-lasting impression in just one glance. Regardless of where the stars are aligned tonight, keep in mind the importance of choosing the perfect layout design for your page and website. They say that “first impressions last”. You’re right if you think that the first five seconds of your visitors looking at your layo…

Here at Strikingly, we have a continuously growing list of website layouts that you can use to build unique online spaces. Our team of web designers and developers are constantly creating new ways for you to present your content through modern websites and engaging layouts. Over the years, thousands of users have used our web page layout template as a starting point for creating their own beautif…

Opportunity cost is an important concept in economics and business, which includes online businesses. In our day-to-day life, we make decisions choosing one option over others. In such a scenario, the cost of not choosing an option is known as the opportunity cost. In other words, while choosing one option, the revenue/value that would have been generated by choosing the other one is the opportun…

Have you got an eye for interior design? Then, you probably want to come out and hone your skills. You might have so many questions at the back of your mind. Are these questions invading your mind before you sleep at night? How to get into interior designing? How to start a career in interior design? Indeed, it seems like there are so many things to do to become a well-experienced interior design…

Image taken from Canva SEO plays a striking role in the field of ecommerce. Online businesses continue to live because of their existence. Customers find their right business provider with SEO guiding them towards the right place. Without SEO, surviving the world of ecommerce would be 100% tougher. To do well in the field of SEO, you must be accompanied by the best tools. And one of them is ancho…

Text color, size, and font style are essential factors in creating your own brand on your website. Choosing a specific font style and color gives your brand a strong and unique identity. It is ideal for sticking to a specific font style, size, and color to give your brand its own signature characteristics. Strikingly website editor makes it a seamless process to help you build your brand on your …

Building a website has become indispensable for any business in today’s digital age. Having a website renders more credibility, reach and customer loyalty. When you start out to build a website for your business, you may hear that website processes are complex and you need a professional software developer to do it. Don’t get overwhelmed. Strikingly offers an intuitive Content Management System (…

Image taken from Canva Lawyers play major roles in our daily lives. They give help to every human in many aspects. Their service is what keeps our country alive. Now that services are among the latest goods one can sell online, even professionals like lawyers can also start engaging in such activities. And for them to have a great start in the field of ecommerce, having their own lawyer website i…

The internet is built on the premise that information is fluid and we are all interconnected in one way or another. Though we need the human connection to survive online communities are thriving with the lack of strong connection between their own users. For many brands, building a community website, specifically membership sites, not only provides them with a viable marketing vehicle but also al…

What is the Conversion Rate? Conversion rate can be understood as the website conversion rate or the percentage comprising the visitors on your website, blog or a particular page. It is based on your core marketing objectives and expectations from visitors. It must be noted that conversion rate cannot be categorised strictly, but generally it consists of the rate at which: Visitors on your websit…