Typography is an essential part of branding, with your logo, colors, and other visual aspects. Typography is the art or practice of organizing type or processing data and printing from it and the organization of text in an engaging, fascinating, and readable fashion. It's critical to get your typography right since it's utilized in everything from your logotype to your website, social media visuals, printed material, and more. Choosing the best website fonts for your brand is one of the most acceptable methods of typography. The final aesthetic of our website is heavily influenced by the font we choose. Choosing suitable best fonts for websites may seem inconsequential, yet it may make all the difference in the world.
Importance of Using a Good Font for Your Website
People aren't interested in looking at graphics on your website; they're more interested in reading the content. It is because texts make up the vast bulk of the information accessible. So, while producing content for your website, maintain a healthy balance between pictures and website fonts. This is where the fine art of typography comes into play. Typography on your website is an art form that includes arranging the content and giving a feeling of professionalism to the readership. The selection of the best fonts for websites is a good decision for the outlined reasons.
1. Establish the Hierarchy
Website fonts help you create your content hierarchy by varying the font size and color. The larger the website font, the more appealing it will be; the second largest, the second most attractive, etc. In other words, by varying the website font size, you may direct your audience to read your content from the most significant to the least important information. To get your audience's attention, use a contrasting hue to draw their eye to the most crucial parts of your message. To do this, all you need to do is alter the color of the headlines.
2. Differentiate the Website Material
Using website fonts of different sizes will be easier to identify different kinds of material. There are three fundamental sorts of material on every website:
- Primary
- Secondary
- Navigational
The primary material relates directly to the page. You offer the information that you want your visitors to see on this page. The kind of material seen in the side columns is secondary content. It frequently includes connections to other articles, CTAs, tags, and other relevant information. Viewers navigate with the stuff they are looking at. Viewers must be able to tell the difference between various sorts of data from the very first frame. To make your website's information more understandable, use website font sizes appropriately to separate it into several categories.
Image taken from Strikingly user’s website
3. Attract Customers
You can tell a lot about a website based on its font and size. Potential clients are more likely to buy from you if you use the proper website font and font size. Your marketing will profit from a well-chosen website font and size. Your prospective customers will feel more confident in your company if you use excellent typography.
4. Give Balance to Your Website
Nothing beats the allure of a well-maintained balance. The website will become elegant and attractive because of the contrast between the components. You can establish a pleasant balance and a professional and well-designed vibe to your website by utilizing clear, easy-to-read website fonts for content with stylish headers.
Image taken from Strikingly user’s website.
8 Tips on Choosing the Best Website Fonts
Following are a few valuable tips on how to pick a font that is suitable for your website.
1. Basics
The basics of working with fonts for websites are the same as working with any other typeface. Starting with the basics is an excellent place to start.
- Most projects are based on Serif or Sans Serif alternatives in web design. However, there are several subcategories. Most of the time, sans serif fonts are the go-to option.
- Typographic details like kerning, tracking, and leading can't be underestimated. Between letter pairs, kerning refers to spacing; tracking refers to spacing inside a group of letters—the height of the top line (space between the lines).
- The quantity of characters per line is quite important when writing content for a website. To ensure that the text is viewable, one must consider the screen's dimensions while selecting the text.
- Do not use Hyphens if they are not necessary since they create a mess of the content on the page.
- Decide the orientation of the text for huge paragraphs and longer sections of content on your website, such as blog posts. Choose whether it should align the reader to the left, right, or center of the screen. Also, whether or not the text paragraphs have ragged edges or are perfectly justified.
- To guarantee that the written content is legible, you must ensure that the backdrop contrasts sufficiently with the text to make it stand out. Size, stroke weight, color, and spacing all have a role in establishing contrast.
2. Context
A wide variety of website fonts are at your disposal but keep in mind that the typeface needed for each sector or business will be unique. A beauty goods factory or a marketing website cannot use the same website font as a legal firm or an engineering organization. It's common for corporations to choose a primary typeface so that they don't provide an incorrect impression or communicate the wrong message. It is also possible that the use of stylish and original website fronts might encourage visitors to your website, increasing the number of visitors. You must thus select what type of image you wish to develop as a business or brand. What are you trying to convey with your website? You may then pick your website font style based on these considerations.
3. Size of Text
When it comes to the user experience, it is equally important to consider the size of the text. When working on a computer or laptop, most people like to be roughly 20-22 inches away from their devices. It should be taken into consideration while designing a typographic website. There should be enough room for the content on the web page to be viewable on the screen. That may have a detrimental impact on the user experience when it selects whether to make the website font illegible or too small, causing the user to zoom in to view the information correctly.
The space between lines and words is just as significant as the font size. You may improve a web page's readability by using appropriate space between letters and text. Increased distance between the letters and words will make reading more comfortable. Compatibility Because online browsers are constantly updated and modified, selecting a web font may be difficult. Choosing a typeface compatible with both desktop and mobile web interfaces is critical. Using a variety of devices and web browsers may assist you in selecting the best font for your project.
4. Font Service on the Web
The usage of a web font service is becoming popular among web designers. This is an excellent concept that will assist you in dealing with any technical difficulties that may arise throughout development. If you're looking for an alternative to Google Fonts, many additional options are available. All Google Fonts' services are free except those needing a paid subscription. Others include Adobe Typekit, Fonts.com, and Webtype, among others.
Image taken from Strikingly user’s website
If you build your website on Strikingly, you can select from 100+ fonts (Google fonts). Strikingly is a website-building platform that offers several tools to make creating a site easy for its users. Besides the variety of over 100 Google fonts, Strikingly also allows users to upload their own fonts to match their visual branding elements.
5. Message and Tone
Do not wait until the end to choose your website font choice. Selecting a font type at the outset of your project will simplify bringing everything together. Consider how color, graphics, and other design components interact with the text. Choosing a font that complements the tone and message of the website and its owners is crucial. Before deciding on a website font, think about the answers to these questions. In what manner is the project being conducted? Is it better to make the text bold or keep it simple? Are you looking for a big or tiny font? Is the font style or design appropriate for the message being conveyed?
Image taken from Strikingly user’s website
6. Loading Time
If a font takes a long time to load, move on to a different choice. Websites that take a long time to load are unappealing to users with little tolerance. It would help if you guaranteed that the font loads at a near-lightning speed to make an impression. In selecting a website font, you should test it for speed. After that, you may develop other ideas for cutting down on loading time. For example, there are just so many options for fonts.
7. Compatibility
Because browsers are constantly updated and changing, choosing a web typeface is tough. Selecting a suitable website font for desktop and mobile web interfaces is essential. Using several devices and browsers can help you choose the perfect font for your project.
8. License for Font
One of the most critical aspects of website font selection is licensing the typefaces, which might get you into many legal problems if you get it wrong. There will always be a license associated with every font you download, regardless of where you got it. Some of the Creative Commons-licensed images may allow you to use them in any context, while others would need a fee if you want to use them for commercial purposes. There are a lot of possibilities here, so make sure you read the fine print and obey the regulations of the foundry or retailer from whom you are purchasing.
Now that you know how to pick a font for your website or landing page, you are ready to create your own web page. Hop on to Strikingly and develop a website to showcase your products or skills to potential clients.
