As a start-up business, one of the first things you thought about is your business logo and what logo font you should incorporate into your brand. You might be wondering, what’s the best font for logo design? Maybe you asked yourself whether to use a cursive font or to settle for professional fonts instead.

The logo font you will use sets the tone of your brand. Like color, fonts can communicate a lot and impact how people perceive your brand. Various types send different messages, such as creativity, elegance, dependability, and force, to name a few. The growth of your brand would be aided by a good logo font. It enhances the overall customer experience and helps them to continue and listen to your message.

Any company will benefit from a well-designed logo. It helps you stand out from the rest online, distinguishing you from your competition, represents what your company stands for, and helps people remember your brand.

The value of font typography in your logo is another element in building interesting logos that many business owners might be unaware of. As much as the rest of the design, this expresses brand feel, so it's critical to get it right. Also, taglines in logos are crucial because they exemplify what the company is all about.


There are many blogs out there that list out the best fonts for logos or cool fonts for logos, but you need to understand first what message does your brand what to convey? So that you can properly align the logo font design to your company branding.

In this short guide, we will answer these questions:

  1. What is the importance of font for logos?
  2. What are the best fonts for logos?
  3. What are different types of fonts?
  4. How to choose the best font for logos

Importance of Font for Logos

Let's get those words out of the way first when it comes to choosing the right font for logos:

  1. Font: The overall style of lettering is known as a font. It includes different weights, widths, and types, such as Bold and Italic. Although the term "font" is commonly used by non-designers to refer to text, we're usually referring to a typeface.
  2. Typeface: These are the names of a group of fonts that are related, such as Arial or Times New Roman.
  3. Typography: This is how the lettering is arranged in a creative way to make it understandable and appealing.

Now that we've got that cleared up, let's look at the major typeface families.

Different types of Fonts

So what are the best fonts for logos? While there thousands of available fonts for logos, there are five notable types of fonts. Those are Sans serif, Serif, Slab Serif, Script, and Display fonts. Names may vary over the internet, but it similarly circles the five types. The type of fonts is very different from the word typeface.

Like images, every font conveys a different expression or emotion. Although the main purpose of the text is to communicate through words, types give an expressive side to it. To goal is to help the company to establish that vibe towards the community around it. The effective way to choose which logo fits is to know what expression does each type of font shows. Here are general guidelines on how to choose the best fonts for logos.

Serif Fonts

  • This font has decorative feet, similar to pillars. Serif expresses stability, intellect, and formality.
  • Serif fonts are the best fonts for logos that want to evoke a classic vibe to their customers.
  • Sample Serif Font: PT Serif


San Serif Fonts

  • As Sans is defined as "Without". This is the font without pillar arcs. It generally expresses progression, friendly, and openness.
  • Sans Serif fonts are the best fonts for logos that wants to express a casual and approachable feeling.
  • Sample San Serif Font: PT Sans


Slab Serif Font

  • This font has a block-like extension, louder serifs with large letterforms designed to be seen from a long distance. It mainly communicates power, enduring, and strong.
  • Slab Serif fonts are the best fonts for logos that want to show a straightforward and secure feeling.
  • Sample Slab Serif Font: Roboto Slab


Script Font

  • Usually seen as the cursive, handwritten fonts. These fonts represent creativity, amusement, and romance.
  • Script fonts are the best fonts for logos that want to convey style and sophistication.
  • Sample Script Font: Pacifico


Display Fonts

  • These are fonts that are difficult to place in a neat category because of their distinct strokes and arcs. It mainly conveys novelty, uniqueness, and adaptability.
  • Display fonts are the best fonts for logos that want to communicate a distinct and eye-catching style.
  • Sample Display Font: Joti One


How to choose the best font for logos

Now that you've learned about what are good fonts for logos, the most popular typefaces, and the emotions they cause, consider the following factors to help you determine the best font for the logo design for your own company:

  1. Who is your target audience?

When it comes to business fonts, your logo design must appeal to your target audience.

  • Children: It would be ideal to use an interactive formal script font that looks like a playful, childlike scrawl. You may also use a sans serif font that is simple and easy to read. A serif font, on the other hand, would be too formal and uptight for this audience. The Disney and Peppa Pig font are one of the best fonts for logos you can refer to if your market segment is for children.
  • Millennials: You need to identify if your brand is minimalistic or vibrant. You’d want to go for a really modern sans serif or artsy design font for your logo to appeal to a young crowd.
  • Classic/Traditional: For a more mature, grounded audience, a chic cursive script font or serif font would be appropriate. The same is true in more formal industries, such as law firm logo design, where an elegant serif typeface will be the best option.
  • Diverse: You can't go wrong with a clean sans serif font if your audience covers a wide variety of ages and groups of people, such as a clothing company with a large catalog. It's light and airy, and it's easy on the eyes.
  1. How many logo fonts can I use?

In your logo design, you can use no more than two or three separate best logo fonts. You wouldn’t want the logo to be cluttered and uncoordinated. The number of fonts you use in your logo is also determined by the amount of text you use. Select one font for your primary brand name and another for supporting text like your tagline or brand definition.

  1. What is the best way to combine logo fonts?

When using multiple logo fonts in a single logo design, make sure the fonts complement each other.

Choose one primary font for your brand that best fits your company's style. It should be the most appealing of the fonts you've chosen. Any additional fonts should be kept to a minimum.

Bonus Tip: Combining a statement font with a more subtle sans-serif font is a smart idea. Another alternative is to mix different variations of the same font: consider mixing italics, bold, and all caps versions of your favorite font. Mixing statement fonts, such as serifs with slab serifs or script font with another script font, is a bad idea.

  1. Positioning your brand

You could have a font style that is appropriate for your company's brand and target market. It won't matter, though, if it can't be seen or if it doesn't look nice in different sizes. Is it going to look nice on t-shirts? How about a billboard? or on a wall of a building?

If your company operates mostly online, you won't need to consider a large scale. Interestingly, in the competitive online world, you'll need to be imaginative to stand out.

  1. Be captivating and compelling

Best fonts for logos should be captivating and be compelling in such a way that your brand speaks directly to your customers. Use at least one main eye-catching feature in your logo. People will look closely because of the odd, stand-out font type, and the logo and slogan would have a greater chance of being remembered.

You could also go the other way and have a very eye-catching icon image, then offset it with a clean, easily readable, and neutral sans serif font. To stand out from the crowd, play around with comparisons between your font, symbol, and slogan.

Sample Logos from Strikingly templates:

  1. Quantum Solutions


This image is taken from Strikingly Product

  1. Avanti


This image is taken from Strikingly Product

  1. kip solutions


This image is taken from Strikingly Product

  1. Digital Masters

Digital Masters-logo-samples

This image is taken from Strikingly Product

  1. Steve Hayes


This image is taken from Strikingly Product

Other than choosing the best fonts for logos, it’s as important to take note of your web content fonts. Here in Strikingly, we made sure that you have all the resources needed to build your website. Strikingly gives you a large selection of fonts for websites, allowing you to construct a unique online setting that will ultimately impact your branding.

Strikingly Font Features:

  1. Use Google Fonts

Hundreds of different fonts are available through Google Fonts. You'll find the Google fonts search bar under [STYLES] > [EDIT FONTS] > [SEARCH FOR GOOGLE FONT].


This image is taken from Strikingly Product

  1. Upload custom fonts

Here’s where you can maximize having the best fonts for logos. Upload your custom in a matter of seconds! Before you start using your custom font, keep in mind that this feature needs Pro Plan or higher, as well as a custom domain linked to the website. You can create and use your custom font when creating your website. Since typography is an extension of your brand, this is a great feature if you want to push your branding.


upload your custom font from your computer (otf, ttf, woff, and woff2 are among supported file types), and it will add to add available fonts to choose from.


This image is taken from Strikingly Product

Important reminders:

  • Please keep your font files under 5 MB in size.
  • You only upload a total of 25 custom fonts. You can uninstall previously uploaded fonts if you want to upload new fonts after you've reached the 25-font cap.
  • The fonts you upload are accessible across all sites in your account.
  • Fonts on your website will revert to the theme's default font if you downgrade or cancel your account.
  1. Change Font Style

Fonts play an important role in the layout and overall design of your website. It emphasizes the main subject's personality and makes it more appealing.



This image is taken from Strikingly Product

Choose the font style you want to use and click publish to save the changes.

publish-change font-style

This image is taken from Strikingly Product

Logo Fonts Matter

Fonts serve an important role in every company's branding, whether they're used in the logo or the content on the website. It's an essential part of the user interface design process. Good typography will create a clear visual hierarchy, give the website a graphic balance, and set the overall tone of the product. The best fonts for logos are when it communicates your brand to the customers effortlessly.

You'll be able to make better choices for your logo fonts now that you've gained a better understanding of the various typography types. Maintain a straightforward approach. A logo with a simple font is easier to duplicate through a variety of items. Keep in mind that you may need to enlarge or reduce it. Whether it's a big banner, a pen, or advertising materials, make sure your logo looks good on every surface.

Take your business brand to the next level with Strikingly. We got 24/7 live chat support you can contact for any inquiries you have in mind.