Typography can be a very powerful tool in creating an overall positive user experience on your website. The best fonts for websites can help you communicate your message much more effectively and engage your visitors. Good typography can spell the difference between an amateur looking site and a professional one, so it’s important to choose your fonts wisely. Here is a good starter guide to choosing the right fonts for your website.
1. Your website fonts should match your brand image
When choosing the best font for website content, you don’t need to follow and use what is on-trend. Trends come and go but your brand and your website will stay for the long haul. You want to select a font that matches your brand’s personality and style. You don’t have to go bold if your brand leans more on the conservative side. Your audience will feel a disconnect between your brand and your website design if you choose a font that is a total opposite of your company’s image.
2. No more than three typefaces is enough
There’s nothing worse than a cluttered and confusing website content. Keep your design clean by choosing up to three good fonts for websites. Too many different fonts for websites create a disconnect and gives the impression that one group of text is not related to another.
3. Learn the different font classifications and how they are typically used
When looking for good website fonts, it would help to know the different font classifications and when they usually used. For instance, Serif fonts are popularly used in print media such as books and newspapers. They are seen as more elegant and classical, and they appeal to an older audience group. In recent years, they have been applied to websites particularly those whose design leans toward the rustic and vintage.
Meanwhile, Sans Serif fonts are some of the best font for websites because they render well on computer screens and mobile devices. They are also modern looking so they work well with websites whose audience consists of a much younger crowd.
Finally, the Script fonts refer to handwriting style typefaces and are divided into formal and casual variants. These typefaces tend to draw focus on the text because they tend to stand out but you want to use them more on titles rather than paragraph text.
4. Mix it up a bit
Don’t be afraid of mixing different font styles to find the best combination that will represent your brand. There are hundreds of fonts on Strikingly’s website editor for you to play around with. If you’re on a Pro account, you can also upload your own font to make your website more unique. Test things out through the site editor and view your website through different screens to give you a good idea of how your page will look like with different font combinations.
If you want to be on the safe side, you can also opt to use fonts from the same family. This is a group of typefaces that may just vary in width, weight or orientation but not the overall design. A good example is the Roboto font family. You will find Roboto normal which is a sans serif typeface, a narrow version called Roboto Condensed and a serif type called Roboto Slab. You can combine these fonts on your copy.
5. Think about your content
Your choice of the best fonts for websites would also depend on your content. If you have a text-heavy site, it might make sense to choose sans-serif typefaces on paragraph text to make it easier on the eye. Using script fonts on this portion of the content may affect readability especially when your site is viewed through a smaller screen. Also, if you have a lot of content, you don’t want to use typefaces that may be too narrow.