As an entrepreneur, you might have asked how to design a website while you're building your business. Can your visitors tell what your company does within seconds of landing on your website? Is it possible for users to get to the blog quickly if they need to? Is the pricing structure simple to comprehend? If you're catching yourself responding "no" to any of these questions, it's time to reconsider how you've been developing and optimizing your site.
When a web page design contributes to the user interface, functionality, and appropriate complementing of content, it truly shines. It's all too tempting to overlook these changes, assuming they're the last item on the totem pole of website priorities, but a good web page design must strike a balance between high-performing content and an excellent user interface.
There are many styles and directions when you design a website: it can be anything from classy to minimalistic, from playful and vivid to elegant and modern. Although your final look and feel should reflect your personal style, line of work, and brand identity, there are some general guidelines to follow. In this article, we’ll be sharing how to design a website and some website design tips you can incorporate into your professional website.
Why Web Page Design is Important
Before we talk about the website design tips, let’s dive deeper and understand why a web page design is a crucial factor when you build your website. A well-designed website can help you create a positive first impression on potential customers. It can also assist you in nurturing leads and increasing conversions. The way your audience perceives web page design influences your brand.
By looking at your web page design, people will get a sense of how you would handle them. Your design gives them an idea of how you perceive your target market. If you don't put any effort into the web page design, your audience will assume you won't put any effort into assisting them.
Web design functions and activities influence how you publish content on your blog, which influences how a web crawler navigate and analyzes it. But, most importantly, when you design a website accordingly, it improves the user experience and makes it easier for your website users to access and navigate your site.
Website Design Tips You Should Be Doing
Excellent web page design contributes to the user experience and accessibility while still being simple to understand. We've compiled a list of simple website design tips to help you make your site more successful and compelling:
1. Keep It Clean and Simple
First, on our website design tips, your professional website should instantly convey your main message. We don't read every word on a page, after all. Instead, we search the page rapidly, highlighting keywords, sentences, and photos. With these habits in mind, it's preferable to cater to feelings over word count.
The less your site visitors have to read, click on, or remember, the more effectively they can process and analyze your content. Users are more likely to do what you want them to do if you plan for shorter attention spans.
These basic website design tips will help you break up your content and create a presentable and inviting homepage design while learning how to design a website:
Keep essential content above the fold. Visitors should appreciate the purpose of your website without having to scroll or click anywhere.
Don’t forget to distribute your content. Use whitespace to separate components. You can give the design a much more spacious, well-balanced feel by leaving some areas blank. Write in bite-sized, readable paragraphs for your text.
Imagery should be added. Beautiful images, vector art, and icons, among other high-quality media features, will work wonders as alternate ways to express your point.
Place a call-to-action (CTA) button on your homepage to inspire site visitors to take the action you want them to take, whether it's making a purchase or signing up.
2. Consider Visual Hierarchy When Creating Your Design
The hierarchy of your content is next on our list of website design tips. Hierarchy is a design approach that aids in the presentation of content in a simple and effective manner. If you use hierarchy correctly, you'll guide site visitors' attention to those page elements in order of importance.
The following are the key components of visual hierarchy:
Size and weight of the web element. Emphasize the most important properties, like your company name and logo, by making them bigger and more visible. Readers instinctively gravitate toward broad, bold titles first before moving on to smaller paragraph text.
Use the appropriate website layout to guide the visitors' attention in the right direction. You might, for example, put an important call-to-action button in the center of the screen or have your logo appear in the header.
Readers can't help but follow the navigation of your site once you've established a simple hierarchy for your details. Then, for added emphasis, use color, contrast, and spacing, keeping in mind what is attracting the most attention and ensuring it is still strategic.
3. Create Content For Your Website That Is Simple to Read
Readability means how easily people can remember terms, sentences, and phrases. As far as website design tips go, if your site's readability is high, users can scan or skim-read it with ease. Taking in knowledge becomes much easier this way.
It's not difficult to create a website more readable; follow these simple guidelines:
Contrast is crucial. It's important to provide enough contrast between your text and background colors for readability and website usability. Although the color scheme of your website is likely to be like your brand colors, make sure there is enough contrast between your elements.
Large letters are ideal. Smaller fonts would be difficult to read for almost all people. Keeping your body text at least 16pt is a popular web design rule of thumb, especially for professional websites. That's a good place to start, but bear in mind the exact number depends entirely on the fonts you use on your website.
Font types also matter. The world of typography provides us with various fonts to choose from. You can choose between serif fonts (like Times New Roman), which have little projecting lines on the ends of letters, and sans serif fonts, which simply mean "without serif."
Keep numbers of fonts to a minimum. A single website does not have more than three different typefaces. Some projects can need more complex font combinations, but too many typefaces may look cluttered and detract from the brand's identity.
4. Keep Your Site Mobile-Friendly
Let's continue with our website design tips by discussing mobile functions. No matter what platform they're using, all your site visitors should enjoy your professional website at its finest. Strikingly automatically generates a mobile-friendly version of your website when you build it, so you can keep up with the increasingly mobile world.
Examine your site's mobile version when assuming the role of the user, and testing each tab, user behavior, and button.
Consider minimizing page elements and scaling down certain properties, including the menu, to make your mobile website simpler and less cluttered than your desktop edition. You can also use one-of-a-kind smartphone features to improve your mobile design.
5. Make Sure the Website Is Simple to Use
We'll wrap up our website design tips on keeping your web page design as simple to use as possible. While it might be in your nature to defy norms, website navigation is not the place to do so. After all, you want your users to quickly locate what they need. Furthermore, a site with good navigation makes it easier for search engines to index your content, which improves the user experience:
Create a link from your logo to the homepage. This website design tip is a standard practice your tourists can anticipate, saving them time and effort. It's strongly recommended you design your own logo as part of your branding efforts if you don't already have one.
Keep an eye on the menu. Your website menu should be prominent and easy to find, whether you use a traditional horizontal list, hamburger menu, or anything else. Also, make certain it is organized according to the value of each segment.
Create a footer for your website. The footer of your website is likely the last thing visitors see, so it's a good idea to have all your important links there. This could include things like your contact details, social media icons, a condensed version of your menu, or any other important links visitors may need.
The website design tips listed above are undeniably helpful, especially if you don’t have a solid background in web page design and are just starting to learn about it. But what if you find a website builder that saves you all the time from learning these tips and only have to insert your content and images? Sound good, right? Well, Strikingly is here to save the day!
Strikingly is the best free website builder for everyone who wants to quickly create a beautiful, mobile-friendly website. Strikingly is the ideal tool for entrepreneurs with little or no development experience who want to build mobile-friendly websites in a matter of minutes. Strikingly uses a mobile-first approach, encouraging users to build websites that are optimized for browsing on desktops, tablets, and smartphones.
Here are examples of our Strikingly User’s Website for you to get inspiration:
One of the most relevant website design tips is to search for website inspiration everywhere. Explore some of the best website templates and learn about the most recent web design trends. Many people have different ideas about what the ideal web page design should look like. This is due to the fact that design is subjective to some degree. What one person finds appealing, another can find repulsive.
Simultaneously, web page design is one of the most critical aspects of a website's growth. In reality, the appearance of a website is the most important factor in determining a company's reputation. Therefore, it has an effect on conversions, bounce rate, and other metrics. Worry-no-more on how to design a website; let’s make it easy. Start your hassle-free website building experience only with Strikingly!