So you have an awesome new idea for a product you’re itching to show the world. The next step is to start building your web presence with a great website. Strikingly templates give you that solid foundation for building professional looking websites that can compete with big brands. All you need to do is to choose the right template and get to work planning and executing a winning web design and content.

Choosing the best website templates

With so many website builders offering an expansive range of themes and layouts, choosing a single template can be quite daunting. These platforms have made it easy to get websites up and running without coding or understanding programming languages but if you want to get your money’s worth, the right choice of template is crucial to the success of your website project.

Start with the right platform for your needs

The key to creating a winning website is solid support from a reliable website builder. Many people mistakenly believe that going with a platform with hundreds upon thousands of templates will help them get the job done. Wix templates and Weebly templates may run aplenty compared to their competitors but these themes may not be readily available if you’re on a free account. Shopify free templates may let you build your online store but it may not have the capability to let you expand to a full-featured website that includes a blog section for instance.

With that being said, it’s important to identify your goals and objectives for creating a website before you settle with a particular site builder and template. You need to make sure that your choice of platform can accommodate your content and app requirements.

How to choose a website template

Now that you have decided on a website builder, let’s look into what makes a great website template. Effective web design is more than just aesthetics. It has to be functional at the same time. Users should not only be amazed at how great your website looks but they also should be able to find their way around your content. Here are some of the things you want to consider when choosing a template design.

1. The type of website you’re building

The first thing that you need to consider when choosing a website template is the kind of website you intend to create. Different websites have distinct layout requirements and your template should be able to accommodate the features that you want to have on your site. For a business website that contains a portfolio gallery, for instance, you want a theme that can display your feature list effectively. If your website is going to be heavy on images, a full-width layout with image backgrounds might be something you will want to use.

Interior website template by Strikingly

2. Layout and web design

The type of website you’re building and the industry you’re in will greatly dictate the aesthetics of your template. A traditional-looking website, for instance, will opt for a boxed width layout instead of a full-width because you want to draw focus to the text content. Meanwhile, a full-width layout may be great for modern websites, portfolio sites and even online stores. The ample white space around design elements in this layout gives the eyes room to breathe. Other design elements you want to consider include navigation (menu placement), header style and logo location. Mediterranean by Strikingly is a good example of a website template that will suit food blogs, restaurants and sites that require a huge imposing image header. The template allows you to add your menu items on the header banner to give users easy access to other sections on the site as soon as they land on the page.

Mediteranean Strikingly template

3. Ease of use

User experience is important in creating effective websites. You want to make it easy for visitors to fulfill their objectives for visiting your site. Important sections should be accessible within a few clicks. Strikingly’s Grace template makes this possible with a grid-style layout with clickable cards to direct users to different pages of a site. The design is also minimalistic enough to allow you to implement your own custom colors and add engaging visuals such as animations and graphics. This template is an ideal choice if you want a magazine-style site.

Strikingly Grace template

4. Mobile responsive design

With most web experiences happening through mobile devices, you want to make sure you choose a template that will look good on all screen sizes. Strikingly’s website editor has a mobile screen view to give you a good idea of what your site will look like when viewed through a smaller screen. All our templates are mobile responsive so you don’t have to worry about dealing with HTML and CSS edits to keep consistent user experiences on most devices and browsing platforms.

Create awesome websites with Strikingly’s new templates today.