One of the most important aspects of setting up your own blog is deciding on website design. Choosing from Strikingly’s growing collection of blog website templates can seem very intimidating because of the variety of options available for you.

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Your choice mainly depends on a few things including the look and feel you want your website to have, the kind of content you will serve and the features you may want to add to your blog later on. Here are a few layout considerations when selecting website blog templates.

Professional vs. personal

The type of content you’re building influences your blog website template design. For instance, boxed width templates - or those with visible frames on the sides of the page - are great for professional websites because of their traditional design. Meanwhile, if you’re building a blog to showcase your creative inclinations, go for a more modern full-width layout instead.

Header design

For blogs, scrollability is important. You want visitors to scroll down to the lower fold of your website to ensure that all your featured posts are seen. To accomplish this, consider blog website templates that allow you to contain strong visuals to attract visitors. Some blogs use the upper fold to highlight a featured post. They contain a simple left corner logo placement, top navigation and then a huge full-width hero image that contains the featured article for that period. This can be your most recent post, or the most popular one.

Another pro tip: use the website banner to contain an invite to opt in to your newsletter mailing list. It’s a good way to let people know that you have a lot more content for their consumption. When done right, this CTA can also encourage your readers to scroll down the rest of your site.

Streamlined menu

For blogs, it’s important to have a more streamlined menu that features article categories so readers can immediately see certain types of articles. Keeping things simple with the main menu uncluttered is key to a pleasant looking blog design.

Sliders do not always work

If you’re running a business website that offers a variety of services, slideshow banners on the upper fold might work to your advantage. It may not work just as well for blogs, however. Some people mistakenly see sliders as a way to highlight several different article posts on the website but many experts find that only a few people ever really click through these sliders to get to the articles. There is a higher risk of users getting banner blindness - articles are not seen as effectively because the slideshow is too fast or it’s not loading well enough. You also have to be cautious about huge image file sizes which can affect website loading times.

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Less is more

Some bloggers argue that stuffing the upper fold of the homepage with as many articles as possible can help with engagement. On the one hand with more articles on the upper fold, people will stay there and click through the posts and may not see the need to scroll down to the lower half of the site. On the other hand, this layout leads readers to assume that the ones on the upper half of the site are the best articles you have leading them to leave your page entirely if they don’t find anything interesting on that section.

Color scheme

Choosing your blog’s color scheme is also important in creating an attractive website. Having a good idea of the content you intend to build can say a lot about your choice. For instance, if you’re leaning towards the creative side and will be hosting a lot of colorful imagery, you might want to keep your website blog templates colors on the neutral side.