In previous articles, we’ve already discussed the crucial role of websites in building online visibility. The next thing that you should learn is how to create a site that successfully fulfills your digital marketing objectives. This web design tutorial walks you through the essential steps to designing your online space.
We know everyone has a different way of doing things. Even within the web design industry, there are variations in the design process professionals adopt. But here are the most important ingredients of the design workflow that you want to implement in your own project.
1. Identify the requirement and determine your website design goals
It’s difficult to start a project without having a clear understanding of your goals and objectives for building a website. What do you intend to accomplish by running a website? Who is your target audience? What do you want your visitors to do upon landing on your site? These are just a few of the questions you must answer before going on the rest of the steps in this web design tutorial.
It’s important to be clear and specific about creating actionable goals for your website because this determines the features and content that you will be adding to your page later on.
2. Look for inspiration and check out what your competition is doing
Websites are composed of different design elements put together to create a coherent space for your content to thrive. The next step is planning how you want your site to look, the color schemes you will use and the types of font that will go into your site, among other things. A good way to start is by looking around the internet for design inspiration. Check out other websites and learn more about elements that might work in your own site. It would also help to scope out your competitor websites and find out what they have in common. You might want to incorporate the same thing to your site or be inspired to make it better.
Strikingly’s Discover features a repository of the best website projects created from the platform. Learn how different businesses and individuals made unique websites out of our site templates and get ideas for your own project from this section.
3. Select a template and design elements
At this point in the web design tutorial, we’re going to simplify the project by letting a website builder handle the technical side of website building. Assuming that you’re a small business with no technical background in website development, your next step is to get a website builder like Strikingly and select a website template that suits your design vision.
Once you’ve locked down a template, decide on a color scheme and font types that will work best to reflect your brand. On Strikingly, play around with different predetermined color schemes according to your website template or create your own custom colors from the site editor. You also get to choose from hundreds of built-in fonts and Google fonts. Alternatively, you can also upload your own custom font according to your branding guidelines.
4. Add your content
Strikingly’s intuitive website editor allows you to add your content directly into the page you’re working on. All you need to do is plan the message you want to communicate to your target audience. Add relevant and appropriate calls to action at every section and make sure that your text is reader-friendly.
Adding visuals such as high quality images and videos are effective in engaging your target users.
5. Get ready for launch
At this point in the web design tutorial, you’re expected to be ready to launch your website. Go through your content and test your website before you hit publish. Make sure all the links are working and all the buttons are doing what they are expected to do.