Having to tell your customers that your site is under construction or not fully ready to launch is more like announcing a product that doesn't exist. It’s a difficult spot to be in when you have to tell every client who calls to ask why your website isn't working or why they can’t access it.
An easy way to avoid such situations and put all of your focus on your website is to have an under construction page that keeps your clients informed on your behalf. An under construction or coming soon page is a temporary page that contains important information about redirections or subscriptions that your visitors need to know when your website is not fully functional or under repair. Technically speaking, an ‘under construction’ is put in place so that you don’t have to lose potential clients just because you don't have a functional website.
Still not sure why you might need to build an under constructuction page for your upcoming website? Don't worry! We got your back.
Understanding what exactly is an under construction page and learning how to build one that leads to the perfect website launch is quite tricky. You can’t just put a sign saying ‘website under construction’. That’s sure to drive away even the most interested customer. So, how do you make a website with an under construction page that draws customer attention and keeps them waiting for your website/product?
Strikingly is here to help. We are a website builder platform that helps businesses and professionals have an identity on the web. But that’s not the only thing we do. In this article, we will show you some under construction page examples from various industries to give you a clear picture of what you need or don't need to be on your website under construction page.
Stunning Under Construction Page Examples
It can be quite challenging to decide how your under construction page should look or what it should say. Hence, Strikingly presents a collection of website under construction pages that will give you some out of box ideas.
Some of the best under construction pages have the ability of making users curious about the brand. ezydia does this excellently with their under construction page. The website not only tells its customers that the page will be under construction but also gives them information about what exactly they do. This gives the customers the added benefit of understanding exactly what they’re going to get from the website. They have also put in a contact us page so that customers have the ease to reach them and book for appointments directly.
TheGreatKickOff is a website that conducts football tournaments and activities for people of all ages. The idea was to get people excited about the tournament. They have used Strikingly’s Hero section to perfectly accommodate their goal. The under construction page has a banner of a football stadium that basically redirects the visitor to either visit TGKO 2015 site or check out the new website that’ll be launched shortly. TGKO have stuck with simplicity in website design and have a direct approach to build hype among their followers.
7tr is an upcoming video editing website operated by a teenager who loves 3D design. The landing page tells you about the artist’s youtube channel and a button to directly subscribe to the channel. This makes it easier for visitors who might not want to be redirected to some other page again. The creator of the page also gives a preview of some of his works so that visitors have an idea as to what he can offer to prospective clients.
MCAT tutor is an under construction page created by medical students who get what it is like to prepare for MCAT and other board exams without the right study material. The most striking feature is the use of space and placing of the logo. Visitors instantly know what the upcoming website is going to be all about. But in case it wasn't clear upon landing, the page has parallax viewing where you slide to view other sections. The MCAT tutor page also gives audiences a brief of the people behind the website design, helping customers to connect to them even before their website goes live.
Aroma has used its under construction page to the fullest by giving audiences a clear picture of what they are and what they have to offer. Understanding that people might have questions pertaining to their brand, they have dedicated an entire section for questions about the product and services. Plus they don’t want to make it too obvious and put in all the information in one page. Their hero section was solely built with the intention to capture audience’s attention.
Benefits of Creating an Under Construction Page
There are tons of benefits of creating an under construction page, say you're en route to building your first website, or revamping your current one. But if you’re not sure what benefits it can have to your business then you must check out the points given below. It just might be one of those important things that just slipped your mind.
1. Lead Generation
Most pre-release pages have an email subscription form. This allows you to be invited to subscribe to your visitors and receive brand-related news, including the start date of your website. You can offer small incentives like free case studies and discount coupons to increase your subscription.
Google is very strict in relation to website indexes and rankings. To register with the largest search engines, you need a reliable website that contains relevant keywords and quality designs, even before you start.
3. Construction Process
Don't forget the matter of aesthetics. The coming soon page looks much more attractive than the website you are writing for. This allows you to hide the design process and post some useful content in the middle.
4. Building a Reputation
Users who see a developing website that lacks many elements will probably run away and never come back. Your job is to display a completely legitimate launch page and prevent that.
5. Display Start Date
The website wasn't complete yet, but visitors need to be continually updated about the start date. You can add a countdown timer to your upcoming page to not only inform your users, but also to evoke expectations and excitement.
6. Cross Promotions
Coming pages should include a link to your social media account. Through cross-promotion, you can raise awareness and inform more people about your future website.
So you see! It’s not always about building a sleek website or focusing solely on website design. You also need to handle pre-launch activities and ensure that customers don’t get bored of waiting or didn’t even know that you were coming up with a new product/service.
But how exactly do you make an under construction page?
Build an Under Construction Page using Strikingly
If you haven’t already seen how simple and easy it is to build a website using Strikingly, here’s a quick step-by-step demo for making your under construction page. Though the process is similar, making an under construction page much simpler.
The first thing you need to do is log in to Strikingly and click on the create a website button. Clicking here will redirect you to the website templates page where you can select website templates based on your business/product.
Image taken from Strikingly
Choose the template that best suits your website design. Clicking on the template will redirect you to the website builder. Here, you can then delete all the default pages that come with your unpublished Strikingly site at the beginning, leaving just one page or two pages based on your preference.
Image taken from Strikingly
Customize the page according to your business standards by putting in all the text and images that reflect your business. Strikingly has many in-site photos to choose from, but you also have the option to upload and use your own.
Image taken from Strikingly
Strikingly also gives you the option to add various features such as a countdown timer, buttons for subscriptions, forms, download options, and also newsletters to announce your new website.
Image taken from Strikingly
Be sure to check your under construction page by clicking on the website preview button on the left bottom corner. If you feel you've got it exactly how you wanted, then go ahead and publish your under construction page for the whole world to see.
Building an under construction page may not seem necessary to you at the moment. But once you’ve built it, you will know what it can make a huge impact on your business. Plus, it does not require the time and effort you’d otherwise put on building a website. Strikingly’s website builder has everything you need to build a cracking under construction page that can overload your system with mails and inquiries about your new website.