A countdown timer can be a fun and interesting way to generate hype for an upcoming event or product launch. It can create a sense of urgency and drive conversions when done right.


There are so many different ways to use a countdown timer for web site. You can use it for an upcoming big sale or in-store event that you are hosting. Others use it for limited edition products or for limited-time offers by letting customers know the time remaining until an offer ends.

Strikingly’s intuitive website editor allows you to easily incorporate this tool into your own site. With over 3 million users all over the world, the platform aims to make it easier for small businesses and startups to implement marketing strategies including the use of countdown timers seamlessly through its built-in app store.

Setting up a countdown timer on Strikingly

If you’re looking to build excitement for an upcoming event such as a concert, seminar or festival, you can use an online ticketing service such as Eventbrite to manage ticket sales and promotions. Connect this to your Strikingly website by adding the Eventbrite countdown widget.

  • From the site editor, select “Add New Section” > “App Store & HTML”
  • Click “Edit” on the new section and select “HTML” from the App Store.
  • Paste the Eventbrite countdown embed code on the space provided and click Save.



You can follow the same steps above for any other free countdown timer widget that you prefer to use. Some of the most popular ones include Powr.io, Tickcounter and Countdownto. These sites allow you to learn how to make a countdown timer and customize it according to your site’s appearance.

Countdown timer best practice tips

Just like any other marketing tool, countdown timers can be effective in attracting conversions and improving user experience when used well. Here are a few best practices that you should keep in mind when implementing this strategy.

1. Customize your countdown timer according to your branding

Nothing is worse than a widget that stands out like a sore thumb on a website. You want people to zero in on the countdown but you still need to make sure that the widget’s color and general look and feel is consistent with your web design. Do take the time to customize the widget so it doesn’t look like a haphazardly added component on your site.

2. Check start and expiration dates before implementation

Make sure your countdown timer section indicates the expiration date and proofread every detail about the widget before you proceed to add it to your website or any other online marketing material. For instance, if you’re doing A/B testing that includes a countdown on both emails, make sure that you have checked both materials before rollout.

3. Add a clear CTA with the countdown timer

Don’t leave web visitors wondering what the timer is for. Push them in the right direction with a clear and strong call to action. Having said that, make sure to give them ample time to respond as well so the common rule of thumb is to launch the timer no less than 24 hours before the expiration time for emails and even longer than that for websites. If your promo is available to global customers, you want to account for time zone differences as well.

4. Use timers sparingly

Countdown timers for website can be a great marketing tool for creating a sense of urgency for a product, event or promotion. However, if you use it way too frequently, you run the risk of sounding too gimmicky and people will simply start ignoring your timers and your promotion in general. Leverage on the power of timers to hype up key events or product launches.

5. Placement is key

Finally, emphasize urgency by making sure your countdown timer widget is located front and center of your website. It has to be the first thing that users see when they land on your site followed by the associated CTA.

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