You may have the best product or a unique and useful service nobody has ever thought before. But without an effective advertising strategy, no one will ever know what you have to offer. Launching your website on the internet is not the end of your digital marketing work. You need to start creating strategies to promote website content and make your online space.

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1. Website SEO

One of the most cost-effective ways to promote websites is to focus on search engine optimization. Rolling out an SEO strategy starts at the onset, when you’re just in the process of building your website. To promote my website for free on Google, begin using the search engine’s SEO tools such as the Keyword Planner for identifying popular keyphrases used in your niche industry, and Google Analytics for obtaining accurate traffic data. Create content around these keywords to increase your site’s relevance.

2. Social media marketing

Social media is changing the digital marketing landscape with its ability to make information viral and promote my web site to a wider audience. At the core of social media platforms is communication - the ability to share content. Leverage on this by using your social media page to reach out directly to your target audience and promote your website.

3. Consistent branding

Another tip on how to promote a web site is to create a consistent branding across all types of online media. Start with your website design. If you have the budget for it, create a custom logo that perfectly reflects your brand’s image. Use Strikingly’s style editor to edit your site’s color scheme and typography. From there, use the same branding guidelines for your social media pages. Add your website and branding to email signatures, text messages and forums that include your site address. Explore ways on how to promote website through mobile services.

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4. Link building

Another way on how to promote my web site is to build relationships with other reputable websites in your industry. Inviting trusted websites to link to your own site is a good way to promote website on Google and boost your credibility. Quality links are like votes of confidence on your site content. The more “votes” you get, the better your standing becomes in Google’s search engine rankings.

A few ways to build inbound links include guest blogging, forum posting, news article contributions and link exchange. Be cautious about building links with low-ranking or low-quality sites however. Search engines can be very particular with the quality of links that your site gets. Your associations with shady websites can be considered a red flag. Link building is a good strategy to promote website free of charge but you need to be smart about it as well.

5. Use Google My Business

Capture the local audience and promote website on Google by getting it listed on Google My Business. The search engine can give you a number of other promotion ideas as well as let you list your business information on its platform for free. Add pictures, build promotional content, and use the platform for mobile ad submissions. Google My Business also provides customers with directions to your physical location so make sure to keep your address and contact details are accurate.

6. Continue creating quality content

Finally, the most important strategy on how to promote website free of cost is to continue creating quality content on your site. Add a blog section to your Strikingly website to continue serving your audience with relevant and helpful information. Learn what your audience is looking for, the kind of answers they need and make sure to give it to them through your content.