When you run a food business, your online reputation depends on the reviews and feedbacks made about your establishment on social networks and review sites. You don’t have much control over the content and all you can do is leverage on these feedback in one way or another. A restaurant website is that one space on the web over which you have a great deal of control. When done right, it can create a good first impression to potential patrons and be a reliable tool in promoting your business online.
How do you ensure your site is effective at attracting potential customers? Learn more about the top best design practices for restaurant websites in this article.
1. Your restaurant web site should be mobile friendly
About 60% of local searches are done on mobile devices so you want to make sure that your website is mobile responsive. Strikingly handles this for you by bringing you restaurant website templates that are already designed to render well on smaller screens.
2. Prioritize high impact content
The average person spends about 8 seconds on a given webpage. This is how much time you have to convince your visitor to stick around long enough to invite him to make a reservation at your restaurant. Lead with a punchy headline and engaging imagery. Strikingly’s restaurants web templates support video backgrounds. One idea is to shoot a video of your restaurant premises or sweeping shots of the food that you serve to whet your visitor’s appetite.
3. Use beautiful visuals
Get your potential patron’s mouth watering with powerful visuals and professionally shot images of your menu and your restaurant interiors. Text can only go so far to engage visitors on a website. Use the gallery section of your restaurants website templates to highlight the best features of your business - your cuisine. Remember that people eat with their eyes. They are drawn to beautiful things so your images should make it difficult for them to look away.
4. Create an intuitive website
When you create content from a restaurants websites templates, it’s important to keep your visitors in mind. What do they expect to find on your site? Different kinds of visitors will want different things. Old patrons will probably want a phone number or email address for reservations. People from out of town may want to have a look at your menu or a map to your location. Make these items easy to find on your website. Don’t make users guess how to contact you and don’t force them to go to other sites - review sites for instance - to search for your menu.
5. Include links to your social media channels
Social media presence is important for a restaurant. Word of mouth advertising through loyal patrons can boost your business so make sure that your website is linked to your social pages. This makes it easy for visitors to find your website on social networks. You can also add a social feed section to your restaurant web template so you can display your latest Facebook, Instagram and/or Twitter posts on your site.
6. Don’t forget to include media coverage, reviews and feedback
Show off your restaurant and include positive reviews and feedback from customers on your website. You can capture these from your social media pages. If you want to go the extra mile, another idea is to create a hashtag for your followers to use so you can add an HTML embed for a third-party social stream on your restaurant website builder so you can stream contributions from your followers on your website.