Unlike restaurant businesses that receive foot traffic, caterers need to up the ante when it comes to advertising and marketing because they usually do not have a physical store where people can just come in and try their food. Catering websites have to work harder in promoting a chef’s business. They have to be designed in a way that highlights the owner’s culinary talent and reflect the reliability of the brand in providing catering services to its clients.
In the past, designing a website is a task left to professionals. But the industry has come a long way and website builders have been created to simplify website development so that even small business owners can afford to have their own professional online space at a lower cost. With Strikinglys catering website templates and integrated site design tools, it is possible to create beautiful websites that can promote your business effectively.
1. Identify your catering website’s features
Before you get to the task of building your site, you need to determine the kind of features your website will have. This goes back to your objectives for building a caterers website. Are you going to use it as an online brochure? Do you want to give potential clients a way to book your services through your website? Charting out the features of your catering web site will help you select the template and plugins to use during development.
2. Go over your media assets
The best catering websites feature a great collection of digital media assets that help them promote their brand. You need to have a good collection of high-quality images and videos that show off your culinary skills as well as your events management services. Adding a portfolio gallery of the events your catered for can make your website look more professional and reliable.
Branding is important when promoting your business. If you have the budget for it, get a graphic designer to design a logo for your catering web site.
3. Request for testimonials from previous clients
Reviews and testimonials are the best forms of advertising that your catering business can have. Potential customers are more likely to engage your services if you come highly recommended. Go back to successful events that you have worked on in the past and ask your previous clients for reviews that you can add to your website. Add a section to your template that is devoted for reviews to highlight this content. You can also add your Facebook stream to your site so you can display user reviews from your social media pages on your website.
4. Add a section for your menu
Do you offer menu packages? Make sure to include your complete menu on your website so clients will have options to consider. Include pricing and be very transparent with costings to help customers determine whether or not your services are within your budget. Provide clear descriptions of your services. For instance, if you have collaborations with different event venues or discount promos when customers use a particular function room, it would be great for your business to include information on this.
5. Don’t forget your contact details
Finally, don’t forget to add your contact details. Give your customers an easy way to contact you. One option is to integrate your social media page and add a Facebook messenger plugin or a live chatbox so you can address inquiries in real time. If you have a physical office that they can visit, make sure to add this to your site as well as a map to direct customers. Make your contact details prominent on your website so customers are not left wondering how to get in touch with you.