A gathering is never complete without good food and beverages. What you serve to your guests easily becomes the highlight of a hosted event and could either make or break the day. People will be associating the host’s party with the food that was served and it is crucial to get the catering specifications done correctly and satisfy your clients’ request for you to attract more leads.
A food catering service is one of the top priorities in every social event. Aside from ensuring that what you serve goes with the theme of the party, they always make sure that they’re fresh and cooked in the right temperature and time. Not to mention that you have to think of everybody’s safety. If someone gets sick during or after the event, it’s easy to put the blame on your catering service. Although when you do an amazing job, people will be asking for your contact information so make sure you have your business calling card ready - and the food doesn’t count. This is when catering websites come in handy. You’’ have to include it on both traditional and digital cards for your potential clients to check out later, and you can also maximize convenience by showing them your catering web site from your mobile device.
Unlike restaurant businesses that receive foot traffic, caterers usually do not have physical stores where people can just come in and try their food so they need to up the ante when it comes to advertising and marketing their services. You have to work harder in promoting your catering website. You are not just selling the taste of your food, you are also selling its overall presentation. Aside from the science and art of the cooking, you have to advertise your service itself - the caterers. You have to design your catering website in a way that it highlights the chef’s culinary talent and reflects the reliability of the brand.
In the past, designing a website was a task left to professionals. The industry has come a long way and website builders have been created to simplify website development so that even small business owners can afford to have their own professional online space at a lower cost. With Strikingly’s catering website templates and integrated site design tools, it is possible to create beautiful websites that can promote your business effectively. Gone are the days when you need to learn coding just start your own website. Strikingly is continuously developing its program to fit the needs of website builder users and the advancements of technology, and you can read more about our most recent updates here.
Identify your catering website’s features
Before you get to the task of building your site, you need to determine the kind of features your food website will have. This goes back to your objectives for building a catering web site. Are you going to use it as an online brochure? Do you want to give potential clients a way to book your services through your website? Do you want to communicate with them in real time?
Charting out the features of your catering web site will help you select the right template and plugins to use during development. This will also guide you on your site’s layout and functionality.
As much as we want to see all the details and content you have, it is important that your catering website is organized. A well thought out and executed site will give your potential clients good experience and will amp up your chances of getting chosen to cater their upcoming events.
Go over your media assets
The best catering websites feature a great collection of digital media assets that help them promote their brand. You need to have sets of high-quality images and videos that show off your culinary skills as well as your management abilities. Having high quality media files on your catering website will compromise its performance, but with the right website builder, your site will be able to handle those files while carrying out all of its functionalities.
Adding a portfolio gallery of the events you have catered for can make your website look more professional and reliable. Make sure to pick a few professionally shot photos from each event. Ask permission from the host and the photographer if you need to grab some digital output from them.
If you don’t have it yet, invest in a good promotional video for your business. Having this will give the impression that you have been working in the industry and that you are serious about what you do. If you do want to incorporate a lot of pictures onto your website, check out our top tips here.
Branding is important when promoting your business. If you have the budget for it, get a graphic designer to design a logo for your catering website. Your logo will help people remember you. Make sure that you have it on your business card, your promotional posters and video, your uniforms, and on your website pages.
Request for testimonials from previous clients
Reviews and testimonials are the best forms of advertising that your catering business can have. Potential customers are more likely to engage your services if you come highly recommended. Go back to successful events that you have worked on in the past and ask your previous clients for reviews that you can add to your website.
Add sections to your catering website templates that’s devoted to reviews to highlight this content. You can choose from a variety of testimonial forms. You can opt to have them in texts, screenshots, and individual or compiled videos. Always bare in mind that the choice you make will impact the performance of your website thus affecting your audience experience.
You can also add your Facebook feed to your site so you can display user reviews from your social media pages on your website. It is also recommended that you add blogs to your catering website. Having blogs linked to your site will help you reach more audiences. Take advantage of features that will connect your platforms.
Add a section for your menu
Make sure to include your complete menu on your catering website so clients will have options to consider. Having professionally taken photos of each dish on your menu will encourage your clients to browse through it. Visuals are always important for your catering website. Include pricing and be very transparent with costing to help customers determine whether or not your services are within their budget. If you have set meals or packages, still include pictures of them so your clients can weigh in their budget for a number of people for that amount of food. Provide detailed and clear description of your inclusions though great website copy that hone in on the quantity and quality of the food you can serve.
Make sure your service description is easy to understand. Your potential clients might turn to other caterers if your messaging is too confusing. Post about your collaborations with different event venues or discount promos. If you have discounts on a particular function room or from another collaborator, make a post about it and publish it on your catering web site where your viewers can easily see it. It would be great for your business to include information like these and it will surely attract more clients while also fostering great business relations.
Don’t forget your contact details
Finally, don’t forget to add your contact details. Give your customers an easy way to contact you. One option is to integrate your social media pages. Make it easier to get people on to your other accounts in just a few clicks. Manage your platforms well and make sure they are all updated with your projects and promotions. You can also add a Facebook messenger plugin or a live chatbox so you can address inquiries in real time. Set a time in your daily schedule when you are available to answer instantly so your clients know when to visit your page and get some quick replies.
Of course, do not forget to add your contact details where it is easy to find on the website itself. Ideally, your mobile number and email address should appear on every page of your catering website - but not obnoxiously. If you have a physical office that they can visit, make sure to add this to your site as well as a map to direct customers. Never leave your clients wondering how to get in touch with you.
Strikingly has helped thousands of business owners and freelancers promote what they do and get more bookings.With our top-notch customer service, you can ping us directly at firstname.lastname@example.org to help you sort out any and all issues at the drop of a hat.
Building your own website has never been easier and you can get your catering web site up and running in no time. No matter what type of business you run, having an online platform where people can contact you to avail of your products and services is essential to your business. Sign up with Strikingly for free and pick the best catering website templates for you.