According to a report by We are Social, there are more than 5 billion unique mobile users in the world today and the number continues to grow as accessibility to the Internet improves in many countries. If you want to capture your target market in this digital era, you need to learn how to make website responsive and adaptive to smaller screens.
Even Google thinks the future of search lies in mobile devices. Earlier this year, the search giant announced that it is prioritizing mobile-first indexing. This means, the search engine will use the mobile version of your site to index your pages first. This could have an impact on rankings for desktop-only sites. Imagine having to compete with millions of other similar pages on the Internet only to get kicked out of the priority list for ranking because other pages had a mobile-friendly version. Making your website responsive is the best way to ensure that it doesn’t get affected by this change.
1. Using responsive website templates
The easiest way to ensure your website adapts to various screen sizes is by using free responsive website templates. Strikingly has developed mobile-friendly templates so users can focus on creating content on their site instead of inserting additional CSS rules to make their sites adaptive. The website builder is also constantly expanding its templates collection to make sure it can keep up with changing user behavior and preferences.
2. Compress your images
A responsive website builder should be able to guarantee decent site speed - something that is incredibly important when you’re on mobile. People using their mobile devices to surf the web understandably would want their information almost automatically. Making a visitor wait for your images to load is bad for user experience. To address this issue, make sure that you compress your images so they don’t take up a lot of space and bandwidth. Also be mindful of your site builder’s image size specifications to ensure that your visuals will still load perfectly regardless of the screen size.
3. Make information easy to find
Mobile users usually do not have the luxury of time to go through an entire page in search of the information they need. Make sure your website has this readily available for them. Think of what your audience looks for when they land on your website and make that prominent on your homepage. We also recommend using larger font sizes so your text is still easy to read on such a small screen. The design and development team at Strikingly has made sure to use standard font sizes on the free responsive website templates so you don’t have to worry about customizing your page for mobile devices.
4. Avoid using Flash
Flash has been considered bad for SEO for years but in case you missed out on that update, we’re reiterating it now - don’t use Flash on your website. Not only does it slow down your site, it also doesn’t render well on most mobile operating systems - and by that we mean the two major ones: Android and iOS. User experience is affected when you have flash animation on your site that doesn’t load at all on mobile devices so it’s best to avoid using it altogether.
5. Always do a mobile usability test
The best way to ensure your visitors have a positive mobile experience on your site is to test it often and test it well. Continuously look out for areas in your web design or how your content is structured that you can improve for the sake of your users. Keep testing so you’re on top of any content or performance-related issues that your website might have.