In the height of today’s Digital Age, gone are the days of the old salesmen approach of knocking on peoples’ doors to make a profit. Today’s marketers get an edge through digital marketing portfolios that are informative and creative in sharing what they offer to their customers.
What is a digital marketing portfolio?
Portfolios, as a term, often refer to a collection of works - usually in the fields of art, photography and writing. Marketing portfolios are the same in the sense that your assets as a business - prints, art, and products in this case, are collected and curated into one space for your potential clients and customers to find you.
For individuals on the hunt for that perfect job, they would need a good digital marketing portfolio that highlights their specific skills and assets, all the while creating a channel for them to be contacted by their prospective clients. For businesses, this usually means creating an online presence that houses carefully crafted collections of products that are easily found while also a way to establish authority in your specific niche. Whichever the case, there’s a lot of marketing portfolio examples that you can turn to for inspiration.
Who needs a marketing portfolio?
Anyone and everyone that’s looking to jumpstart their career or highlight their business should create a digital marketing portfolio that communicates exactly what you have to offer and how you intend to offer it. For artists, this means creating a space that’s unique to you and your skill set that would attract potential collaborators. For businesses, this helps you to be more accessible to a wider audience while able to market any number of products or services that you have to offer in a single, manageable space. Industrial designers may even need to create a dedicated industrial design portfolio separate from a personal website to market their specific skill set. Learn more about thought leaders and professionals and why they built their websites here.
What should be in a digital marketing portfolio?
Creating a space for you or your business can seem like a lot of work but here’s a checklist you can reference to get you started before we share a couple of marketing portfolio examples:
- A short bio or about page - this should be a professional summary of who you are, what you have to offer, and what makes you stand out from those in your field. This is also an excellent jumping off point for explaining why you do what you do to compel your audience.
- Contact details - as an individual who’s looking for collaborators or find work opportunities, or a business that wants to engage with their customers, opening a channel of communication through phone numbers, email, and other social media accounts is vital - you’ll want to be reachable.
- Curated collection of your work of products - what do you have to offer? This would be the main focus of your digital marketing portfolio where you showcase your skills, art, and products that you have to offer to potential clients. You’ll want to include summaries of your thought process and inspiration behind each work while offering value to your customers. If you’re looking for store-specific inspirations, here’s a resource on the best web store builder for entrepreneurs.
- Testimonials or feedback - if you’ve worked with collaborators in the past or have a budding loyal customer base, increase your credibility and ask them for feedback and highlight them here for your new clientele to see! It’s always reassuring for potential customers to see great reviews from real people who can vouch for getting value out of working with you or from what you have to offer them.
- Awards or certifications - if you’ve been recognized for your work, now isn’t the time to be shy - include any certifications you may have earned over the years to increase trust in your brand. You’ve been acknowledged by a body of judges in your field - that’s a worthy achievement that your customers should see!
- Cover page and table of contents - this could be the jumping off point of what your menu could look like once you start building your space and an excellent way to summarize what you have to offer in both traditional print and digital spaces. There are a lot of marketing portfolio examples here of people who have utilized templates and then personalized it to suit their brand and story.
How to make your own marketing portfolio?
If you’ve already got your assets and checklist ready, you can put them all together in an engaging all-in-one spot that’s uniquely you.
- Choose a platform or website maker - you can start with a lot of free website makers that give you the option to explore before making any financial commitments.
- Design a visually engaging homepage - captivate your audience with the right design elements that act as a doorway into your space. Here’s a few inspiring landing page design ideas that you can use to see what we mean.
- Write a compelling About page - tell them your story. What sets you and your project apart from the rest? Where are you grounded? An about page can be as simple and direct, or as long and thoughtful as you’d like it to be - just make it click with your desired audience. Here’s a guide to writing good website copy.
- Curate and display your best work - even the best work can be overshadowed by others if you’re not careful with how you showcase. If you can create a great user experience that isn’t holding back information your customers want then you’re all set. But here’s an additional read on how you can create an impressive marketing portfolio specifically for this reason.
Explain your process - this is especially important for out-of-the-box business models that defy the traditional consumer experience. If your vacation getaway location has a compelling local history, share it! For artists, this can be a glimpse into your mind and heart that work together to create your art! If you want to promote the sustainability of your ethical business, let us know! If these processes don’t feel close to your own process, check out these marketing portfolio examples on how others have showcased their skills and process.
Bonus: If yours is a business that’s ever-changing and you’ve got something new to offer periodically, consider creating an opt-in newsletter that promises new value that’s in line with your mission and vision for customers who want to hear from you. Learn more about creating your first newsletter here.
- Open a channel for contact - we traditionally mean this for your email and socials but there’s more to getting in touch with your customers than a like and follow. Nowadays, chatting with your customers can improve their experience that they’ll want to champion your brand because you’re accessible! Learn more about chatting your way to more customers here.
Putting out your work on display can be daunting, and figuring out how to showcase your skillset as an individual, or your services as a brand can be overwhelming, so let’s take a look at some marketing portfolio examples for inspiration.
If you’d like to get to the technical nitty-gritty of creating your own digital marketing portfolio, you can check out our Knowledgebase here.
What can your digital marketing portfolio look like?
Whichever your identity, there’s a wide variety of platforms and strategies that come with creating your own and here’s a few marketing portfolio examples some have curated their digital marketing portfolio.
Tribewanted is an environmentally-friendly tourist facility that boasts an escape into locations for community building of like-minded adventurers who are looking for low-impact activities while supporting and sustaining the locals. This is one of many great marketing portfolio examples for businesses looking to highlight both their mission and unique business model.
Red Paper Plane was a brainchild of a designer and consultant who wanted to spend more time with their growing children and created a space to foster design thinking in education. Their website is designed with their desired customers in mind - reaching out to parents, teachers, and foundations who are hoping to learn more about how they can help their kids learn in new and creative ways beyond the traditional classroom.
Edd Bapista is a lauded Toronto-based art director whose website highlights his work in the art industry. His needs are simple - quick previews of his work, a summary of his previous collaborations and auctions, and several channels to contact him. His, and more like these, are awesome marketing portfolio examples for those looking for something short and sweet website.
System2Coffee has a simple call to action that you can’t ignore - “Love coffee? So do we!”. They lay out their mission, what they offer, what they’ll need, and how to contact them, all in one spot, finally ending with a short but compelling story of why they do what they do.
Luka Lesson highlights what he can provide while being bold about why you should work with him. As an artist, he’s forward with what he can do, what he can teach you, samples of his own work, and several lists of information you’d like to see if you’ve visiting as a potential collaborator or student.
From the marketing portfolio examples shown here, there’s no singular way to share your own vision and mission to the world. Many unique individuals and out-of-the-box businesses all have their own niche and a website is a great way to put a digital stamp for the world to see.
Share your unique story by creating your own digital marketing portfolio now.