In this digital age, you are missing out on opportunities and potential clients if you don’t have an online presence. Artists looking to break out and make a name for themselves have to be more proactive in terms of pushing their brand on the web. Your talents deserve to be noticed and building your own art website can help you attract a following for your work.
Websites are here to stay
Social media may be the big thing on the web today but the great potential of websites in building a brand’s online presence cannot be discounted. Art websites remain relevant because they can serve as a central hub for everything about an artist and his work on the internet. It enables you to create a professional brand and offer your services in a more official manner.
Websites are also a more efficient way of presenting information about an artist and his work. With an art portfolio website, you provide potential clients with a space on the internet where they can view your personal art gallery - a representation of your talent and the projects that define the scope of your capabilities as a creative professional.
Monetize your work
Aside from promoting your brand and your talent, a website can also serve as a way for you to earn an income from doing what you love. For instance, you can use your free art portfolio website to sell your work by allowing users to purchase downloadable copies of your graphics. You can provide print on demand services or custom graphic design services to companies and individuals who may have a need for your talent. By having your own website, you can tap into limitless possibilities for selling your art and gaining loyal customers.
How to create your own art gallery website
As a leading internet company, Strikingly has empowered more than 3 million startups, small businesses and creatives from all over the world through unique websites. With this platform, you can create beautiful art gallery websites that will represent your brand and allow you to turn your talent into a lucrative business. To this end, here is a quick guide on how you can create a free art website in minutes.
1. Identify your objectives
The primary objective of an online portfolio is to provide a centralized hub for an artist’s work on the internet. Your website can take on this objective but can also add a few more goals that you may want to fulfill. These can include attracting a market for your work, creating an online storefront where you can offer prints of your paintings or provide an online reservations portal for services that you may provide. Having a clear view of your website’s objectives will help you build content and add functionality towards fulfilling your goals.
2. Decide on the general design and framework of your art website
One of the best things about using a website builder is that you never have to worry about designing your website from the ground up. You don’t need to learn a programming language to create a website. Using Strikingly, you can start designing from one of the many art portfolio website templates in its collection. Select one that suits your preferences and content requirements and work from there. Use the website editor to transform your template into a unique website by adding a custom color scheme, choosing fonts for your content and adding custom website buttons and graphics among others.
3. Build optimized content
When it comes to digital marketing, it’s always a good idea to hit the ground running with optimized website content. Identify target keywords around which to build your content. These keywords are typically the most used search terms that people use to look for the kind of art that you specialize in.
Choosing the right website name and custom domain is part of search engine optimization. For art portfolio websites, most creatives use their names as their website name especially if they have already established a following on social media. By doing so, their website comes up on search engine results when people use their name as a search term. Another alternative is to use a popular keyword as a website name to provide users an appropriate description of the content your website contains.
4. Add your best work
Art gallery websites provide the best opportunity to present your work effectively. You must make use of your online space wisely and refrain from cramming all your previous projects and artworks. Instead, choose a handful of your best work - the ones that will effectively represent the scope of your talent. If you specialize in different areas, you might want to divide your collection into smaller categories so users can zone in on the niche that interests them.