How to Create a Landing Page That Converts?

A landing page that converts can be the greatest success element in the marketing funnel of a business. Building landing pages used to be a very complicated and technical process. But now, with the help of so many website-building platforms and tools, almost anyone can learn how to make a landing page.

Creating landing pages that convert is not a web developer’s job anymore. If you are starting a business of your own, you would probably need to save your budget in as many ways as possible. On top of that, in these pandemic times, it is better to keep things simple and not get involved with too many people with whom you would need to have regular face-to-face meetings in order to get some work done. Therefore, the best way for creating landing pages that convert these days is to find a suitable tool for it and do it all by yourself. In most cases, websites or platforms that offer such services also offer very good customer service. In case you face any technical difficulties, you can contact their customer support team and get your issues resolved.

Today, we will be discussing different ways and strategies to learn how to create landing pages that convert, but before that, define what exactly a landing page is.

What is a Landing Page?

A landing page is a well-designed web page, or a single-page website, that has content on it that’s prepared with the objective of successfully promoting a brand, a product, or a service.

A landing page that converts is supposed to have such high-quality and inspiring content that, once the visitor reaches the end of it or scrolls down to the bottom of it, is almost convinced to make a purchase, or at the least, take some other desired action, such as signing up for receiving newsletters.

Showing a subscription form on a Strikingly user's website

Image taken from Strikingly user’s website

5 Reasons Why a Landing Page is Significant For Driving Sales

A landing page that converts can help you drive many more sales than you could otherwise make. The whole point of having a landing page is to increase the chances of influencing the buying decisions of your target customers.

Here are 5 specific reasons why you need to have a quality landing page if you want more sales for your business.

1. It Gives Out More Information About Your Brand

A landing page that converts is a place where you can write about your brand or the products/services you are selling in as much detail as you like. Creating landing pages that convert does not restrict you to any specified number of words or specific length of the page to key in your content. This is why many businesses that are great at selling create very long landing pages, with call-to-action buttons after every paragraph or every section of the page.

Everything that you want to convey to your customers or target audience can fit into a landing page. You can even include pictures, images, or illustrations to explain your points or describe your product features. Product photos, production descriptions, problem statements, and any special or limited offers, everything can be filled up into a landing page.

If someone asks you how to build a landing page, and you already have a long one of your own, you can show them how you have inserted all kinds of information about your business into it. It is not the same with social media or other kinds of websites, where the content you can insert is limited to the template you are using.

2. It Allows You to Build an Online Presence For Your Business

If you are looking to build an online presence for your business, which is pretty much necessary if you want to compete in this modern and digitized world, the simplest thing to do is use a website builder like Strikingly, and build a landing page that converts.

Showing a positive testimonial of Strikingly

Image taken from Strikingly

This one action of yours, which will not even take more than a couple of hours, can go a long way in putting up information about your business for anyone to discover it over the internet. Once you have information about your brand on the internet, you will not be restricted in terms of who can learn about your business. You can literally tell the whole world what you are selling or offering by promoting your business online.

3. It Helps You Build an Email List

If you create a subscription form on your landing page, it can become a means for you to build an email list. People might not straight away buy your product after visiting your landing page, but there is a high chance that they drop in their email address for you to keep in touch with them if they find your product or your content interesting.

Having an email list to send out newsletters and marketing emails is very good for building a repo among your target audience. When you keep reminding people about your offerings and keep doing direct marketing to send them information about the respective industry, they will eventually feel interested to try out your product. A landing page that converts does not have to be one that directly gets you sales. Getting people to subscribe to you is also a kind of conversion.

4. It Creates a Good Impression About Your Products or Services

There is no doubt that a good-looking landing page that converts will create a good impression about your business, and help you establish a good brand image. Having a good brand image is very beneficial for your business in the long run, if not in the short run.

Screenshot of a service providing firm's landing page built on Strikingly

Image taken from Strikingly user’s website

5. It Can Allow You to Directly Make Sales From the Landing Page Itself

Many times, you can make direct sales from your landing page. Making a sale is the greatest conversion you can get through any marketing channel. But in order to be able to do that, you need to have payment mechanisms built on your page, so that you can receive the payment from the customers.

If you know how to build a landing page on Strikingly, you would also know that we offer multiple payment gateways for you to select from, including Stripe, Paypal, and simply allowing customers to pay with their debit or credit cards.

Screenshot showing selection of payment gateways in Strikingly editor

Image taken from Strikingly

5 Tips For Building a Landing Page That Converts

Now that you know the significance of a good landing page, here are 5 tips for you to build a landing page that converts.

1. Choose a Suitable Web Design

Make sure you select an appealing web design for your landing page. If you are using Strikingly for creating landing pages that convert, you would probably be aware that we have a lot of interesting and ready-to-use website templates that you can work on.

Screenshot of Swish landing page built on Strikingly

Image taken from Strikingly user’s website

A landing page that converts needs to be responsive so that whichever device the user uses to browse or open it, they can read the content on it clearly. It specifically needs to be optimized for mobile phones, because most people visit websites from their mobile phones these days. It also needs to be a bit interactive, giving options of ways for the users to contact you if they want.

2. Use Video Marketing to Make Your Content More Appealing

Videos have a greater chance of holding the attention span of the visitors to your landing page. If you really want to create a landing page that converts, make sure to use video marketing in its content. The videos can be in any form: animation, live footage, stock footage, whiteboard explanation, or even a simple slideshow of images.

If you are learning how to build a landing page on Strikingly, know that you can easily embed videos into your page by first uploading them on third party video hosting sites (such as Youtube or Vimeo), and then keying in the links to those videos into the Gallery or Big Media section from your site’s editor.

3. Provide Page Visitors With Venues to Get in Touch With You

Your landing page must have means for the visitors to get in touch with you. This can be a contact form, a live chat feature, or simply an email address or toll-free number where your audience can email or call you. If you do not provide these means, your visitors might be confused. In case they have any queries that they cannot ask you about, they will feel disappointed and you will lose a potential customer.

Simply adding call-to-action buttons is not enough. Sometimes, customers want to chat or have a conversation with you directly, before finalizing their buying decision. This is why a contact form or a chat window is important for a landing page that converts or one that you want to create conversions for you.

4. Integrate the Landing Page With Your Social Media Pages

Do not forget to integrate your landing page with your social media content. This will help drive traffic back and forth from all your marketing platforms and increase conversions and sales in the process.

5. Encourage the Page Visitors to Provide Feedback

Last but not the least, it is important that you encourage your page visitors to leave feedback for you. You can open up your page to receive comments on it, or even ask the visitors to fill up a feedback form. Taking feedback constructively can help you in creating landing pages that convert even better in the future.

We also invite our users and blog readers to leave feedback about our website building tools at Strikingly. You can get in touch with us any time with any queries or feedback you may have. We love to see our users’ businesses grow, and are here to support you in any technical aspects along the way.

If you want to start a business, you know that the first step you need to take is to build a landing page that converts on Strikingly!