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They say that big money can’t be made with a website alone; that the secret weapon to actually making a significant amount of money online is through an email list. But how do you even start to build your own list from scratch? Well, ask any digital marketer and they would probably tell you to start with creating landing pages.

Perhaps you’ve heard about this piece of marketing advice before but never really had the time to set up a free landing page for your business. Or maybe you’re just not sure how to setup a landing page. Don’t worry, you’ve come to the right page.

No matter if you manage a business online or offline, customer relationships are, without a doubt, an integral part of a company’s growth. And a landing page is one of the best things you can utilize to strengthen your relationship with your website visitors.

This article will cover everything you need to know about creating a free landing page that converts. But first of all, what is a landing page and how can it help you and your online business? Read on below to find out more.

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What Are Landing Pages?

In a nutshell, a landing page is a single page on your website that is designed to convert your website visitors into leads. To avoid distractions, a free landing page does not usually contain a lot of content. But to create the best landing page, it should have at least these three main elements: an offer, your landing page copy, and a sign-up form. The main goal is to attract visitors with the said offer, and have them sign-up with their email in exchange for the goods.

Now you might be thinking that it would take expensive software to build landing pages. But thankfully, site builders like Strikingly can even help you create free landing pages! Of course, a premium plan is also available if you want to take it up a notch. But if you really want to know how to create a landing page without spending money from your pockets, Strikingly can help.

But before you go and build your first free landing page, you might want to know some of the best practices of creating landing pages. Lucky for you we’ve made a rundown of tips on how to setup a landing page. Read on below to find out how.

What Makes The Best Landing Page?

1. Simplicity

Contrary to what you might think, landing pages don’t need to be fancy in order to be successful. Have a look at some of the Strikingly landing page examples and you’ll see that simple and sophisticated designs are usually the popular choice. The point is to eliminate distractions as much as you can so visitors don’t end up confused and frustrated.

Creating landing pages isn’t about choosing the most impressive designs. But rather, it’s about choosing what works so you can achieve your email list building goals. The best thing about Strikingly landing page templates is that they have been tried and tested to work. These simple yet beautiful templates are professionally designed to help you get started.

2. Interest

Let’s face it - no matter how beautiful your landing page is, your customers will not give you their email address if your offer has no value to them. As mentioned before, creating landing pages that work isn’t always about visual design. Sometimes, all it takes is an offer that’s too irresistible to pass up. In fact, your offer should be the center of attention on your landing page.

Before you begin to learn how to setup a landing page, you must first create an offer that’s attractive to your target market. This could be in the form of an ebook, a checklist, or even access to a seminar - as long as it’s interesting and useful to your visitors. After all, this will be the reason why they will sign up using your form in the first place.

3. Easy

The best landing page on the internet makes it easy for visitors - easy to read, easy to load, and easy for them to take action (even on mobile). The last thing you’d want is to have your website visitors go through a bad experience on your site. Make sure that everything works and that your point gets across without taking too much of your visitors’ time. Even a free landing page can be successful if it is straightforward enough and easy enough to use.

How To Setup A Landing Page

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1. Choose A Design Template

There’s plenty of ways on how to design a landing page from scratch, like through HTML and CSS. But not all of us are tech savvy enough to build a template from scratch. Now, there’s a reason why even expert digital marketers prefer done-for-you templates.

Not only does it save you a lot of time, but in most cases, these design templates have been proven to work. Have a look at Strikingly landing page templates and you’ll find that they feature common landing page designs, but with a little bit more personality.

To start creating a free landing page today, simply sign up with Strikingly and choose a design template that you love.

2. Write Powerful Copy

Another integral part of your landing page is the copy. It’s important to have a catchy headline so website visitors don’t have to guess what the page is all about. All the best landing pages have persuasive and effective copy. Ideally, they should be short but sweet simply because you’d want to get straight to the point so you don’t lose the interest of your website visitors.

Your landing page copy should be able to sell what you have to offer. Most people make the mistake of using their landing page to tell their company’s background story. But actually, the main purpose of a landing page is not to introduce your company but to reel visitors into your email list with what you can offer them. In other words, it’s less about your company and more about what you can do to help your potential customers.

3. Include Eye-Catching Elements

Some business owners prefer a plain page for their landing page. But this doesn’t mean that it should be boring. Besides, you don’t want to miss out on the opportunity to show off your company’s branding. Although a landing page should have little to no distractions, beautifully designed landing pages are able to incorporate attractive design elements that help draw attention to the important parts of their landing page.

Simple graphics like arrows and badges, for example, can make your copy easier to read. After all, nobody wants to read a huge wall of text. Have a look at some Strikingly landing page examples for inspiration and perhaps you can incorporate a few design tips into your design.

4. Add A CTA (Call-To-Action)

The CTA button on your landing page is crucial to the success of your landing pages. There’s a reason why digital marketers continue to test different types of buttons. Its color, choice of text, and even placement on the page makes all the difference.

If there’s one thing you need to know about learning how to setup a landing page is the fact that all design decisions have a reason behind them - no color or graphic was chosen at random. It doesn’t matter whether you have a free landing page or a premium one. The rules still apply.

That being said, the least you should know about your CTA button is that it must stand out from the rest of the page. Apart from showing your visitors what they can get from your site, you should also let them know exactly what you want them to do on your landing page.

5. Keep Testing

A/B Testing is a huge part of the whole landing page creation process. While it’s great to learn from others about how to create a landing page, it’s still better to make your own mistakes and learn from them. After all, your business’s target market is unique so you can never be too sure that the same landing page strategies will work for your business.

Through A/B Testing, you can compare two different landing page designs and see which one is more successful in converting leads. You can test a whole lot of elements on your landing page, and layout is just one of them. Professional digital marketers are very meticulous about their design decisions so they test even the smallest of details such as button colors or link colors.

Create A Free Landing Page With Strikingly Today

Ready to build your email list today so you can start sending email newsletters to potential customers? What if we tell you that you can create a free landing page? Let Strikingly help you out by simply creating an account. All you have to do after signing up is to choose a design and add in all the elements you’ve learned from above. See what’s possible for your business with a Strikingly landing page.