With Google’s recent move to implement mobile-first indexing for all websites, it has become even more important than ever to optimize your mobile website for search. We’ve seen this trend coming for years - with the search engine conducting experiments on making their index prioritize mobile website versions of pages since 2016 to address a shift in the way users access digital information. Search engines are constantly innovating to improve search experience and this includes making sure they serve relevant results for users who are on their mobile devices.
Having said that, here are a few tips on how to optimize mobile websites for search.
1. Test your website’s mobile-friendliness
Before doing an overhaul of your website, you want to test it first for mobile-friendliness. You can start with Google’s Mobile-Friendly Test too and to view website on mobile devices. Doing these steps allow you to assess user experience on your website as well, to identify the areas that need your attention.
Access your website on a mobile device to get an idea of what the user experience is like when visitors look at your site from a smaller screen. Pay attention to loading times, image quality, navigation and content readability.
2. Use a responsive mobile website builder
Set your website up for mobile search success by using a responsive template. This is one area that seems to be overlooked quite a lot especially when users create mobile website using a site builder. You need to make sure that your choice of platform can provide you with templates that will render well in different screen sizes and website browsers.
Strikingly stays on top of user experience trends by making sure its templates will work well on different screen sizes. Using a reliable mobile website template ensures that you don’t have to write code or make any changes to the site’s stylesheet to make sure the different design elements show up correctly on a mobile device.
3. Check your page speed
Loading speed is a significant element that contributes to the overall user experience in today’s mobile era. People want their information almost automatically so your indeed mobile site should be able to keep up with the growing number of impatient mobile users worldwide. Only a few users will gladly sit around waiting for your page to load. Most of them will most likely click back to the search results page and move on to the next site on the list.
To improve your page speed, keep your website visuals as light as possible without sacrificing quality. Check your free mobile website builders for guidelines on the right image sizes and files to use on your site to ensure that they load well on mobile devices.
If you are a Pro account user, Strikingly also features Accelerated Mobile Pages for its blog section. This is a new technology that enables sites to load faster on mobile devices. Simply activate this feature on your automobile website design editor.
4. Improve on-page and local optimization
To improve user experience and help Google bot understand your website better, make sure to optimize your site’s titles and site descriptions. Keep these areas straight to the point and brief. Make sure that you optimize other on-page elements as well. Add alternate tags for your images and organize your content to make navigation easier.
Local search algorithms changed when Google rolled out the Possum update. Mobile search is extra crucial for you if your business website is meant to drive foot traffic into your physical store. To improve your mobile search visibility, you want to consider including your city and state in your title tags, meta description and ideally, in the URL. Make sure that you indicate an updated business address and phone numbers as well.