Your blueprint for success in the candle making business.


If you are a creative crafter with the mind of an entrepreneur, then you are the exact person for a candle business. With candle sales estimating to over a billion dollars annually, it is safe to say that the candle making business is a creative yet profitable line of work. It only takes a small investment to jumpstart your dream while you get to express your creativity and passion for design and art. With this step-by-step guide, we will help you turn your “making candle at home” hobby into a money-making machine.

  1. Think of a way to make your business unique and different

Just like with every other business, thinking of something or some way to make your business stand out from the rest is important. While having a solid business plan and all is necessary, being the same type of business as everyone in the saturated market is never optimal since people won’t have much to consider when checking your business out.


All of these factors will eventually contribute to the success of your candles business, so make sure that you have at least one thing that stands out from the rest so that your business will be notable out of the bunch. After determining your candles business’ niche, start building your brand’s reputation around it, and work your way up!

  1. Be ready for the initial costs involved

As we have said earlier, starting a candles business is a relativity small investment. You will only need a few materials and raw products to get started:

  • Dyes
  • Fragrances
  • Jars – Or other creative containers
  • Marketing assets – Your business’ Website, social media, advertisements, business cards, and many more
  • Measuring instruments
  • Melters – Either a double boiler or more industrial-strength equipment will do
  • Molds
  • Packaging supplies
  • Wax – Paraffin, gel, soy, beeswax, etc.
  • Wicks

It may seem like a tough hurdle to determine the total cost of everything due to the fluctuating prices of the market, but you will still need a rough estimate to plan. You also need to make sure that you have just the right amount of materials since excess products will just eat up your funds, but being short will also cost you time and hassle. It will take time to successfully determine the absolute prices and stocks you need of everything, so don’t worry if you find it daunting in your first few weeks!

  1. Keep your Business Finances in order


  1. Keep everything about your candles business legal

This may also apply to any startup or business, not just candles. With the overwhelming amount of stress and money involved, people can get carried away easily with how things are going and often forget about legalities. When a hobby becomes a serious candle making business, it is necessary to start observing for legalities since you are already in a territory where you are no longer doing this just for fun and giggles.

Start walking some errands to get your business formed into a legal entity. LLCs are usually the choice to go for in a candle making business, but there are also sole proprietorships and many more. It solely depends on the size of the candle making business you envision to form.

Of course, this won’t be a “how to start a candle business” guide without talking about taxes. Just like everything in life, your hobby turned to business also needs to be taxed. Thus, you will need to register your candle business for taxes. There will also be some licenses and permits you will need to obtain to keep everything tidy and formal. Don’t forget about the terms and conditions of your business’ website too!

  1. Make an efficient, effective, and clean workplace

This is an important step especially for the majority who will be turning their “making candle at home hobby” into a proper candle making business. Just like with Step 4, it’s easy to get carried away since you might still feel like you’re in your hobby since you’re still working at home. Discipline and proper management are key to turn your hobby into a business, and that should transfer to making your home aka your workplace efficient and effective for your candle making business!

Keep your workplace well-lit with enough space and room to set up a proper assembly line or process. You will also need to spare a room that will be for the materials and products that you have purchased. Keep in mind to keep that room’s temperature perfect for your candles. Once you start seeing increased demand, then it may be time to transfer to a bigger workplace that isn’t your home. But if you feel like being at home while working is your dream life, then that’s fine too! Just observe efficiency and effectiveness when under pressure, and your making candle at home hobby will also be your money-making machine.


  1. Start looking for reliable wholesale vendors

Once you are done tidying up your workplace, it’s time to get your hands full again! Although there are “candle-making” starter kits that can be purchased when starting your candle making business, you are going to need more than that once demand increase.

Search for local and reliable wholesale vendors that can deliver the quality and quantity you intend for your starting business. Your final design and product will only be of good quality if the materials and products from your vendors fit your criteria for perfect candles.

  1. Sell your hand-crafted candles

Now that you’ve established connections with reliable wholesale vendors and have started crafting candles, it’s time to make money. When starting a business from scratch, you will usually do all the legwork as reputable distributors may be hard to find and connect with since your brand is fresh.

For now, find local shops (gift and craft shops) that may be open to purchasing your products. This is the best way of gauging your product’s quality too since these gift and craft shops probably already have prior experience with your type of product which are candles.

The next step is to start spreading the word about your newly built candle making business around your close circle. Nothing will ever beat word of mouth. This tradition will help your business grow outward your circle and to a broader variety of buyers.

Once you have established a solid connection and group of buyers, it’s time to set up a website or online shop for your candles business. Build a website that suits the theme of your candles’ design and your brand. Strikingly’s website builder can help you with all the website building you need.

Who would have thought that your “making candle at home” hobby can now be turned into an online shop with big potential for profit?

  1. Form a brand that is going to be reputable in the long run

For our last and most important step, make sure that the word keeps spreading and that you are known for something that will make your brand stand out. This fits in line with Step 1 and 7. Build an image and brand name that people will remember, and be creative with your advertising too!

This may require a small amount of investment in time and money, but it’s all worth it once you see your business grow because of your unique brand image.

You, your candles, and your brand is your business’ reputation. So keep those three in the tip-top image and people will remember your brand as different, of high quality, and worth it!

Another method of building a trendy image for a brand is setting up a blog where you can turn it into a journal of your progress, milestones, and ideas. It would also be nice for customers to see that you are aiming higher than where you are right now and that you want nothing but only success for your brand and products.

Build a unique website for your business in minutes with Strikingly. Our diverse set of templates will surely fit your brand’s image!