How to Build Your Own Crowdfunding Websites
Crowdfunding is the practice of obtaining funding by raising money from a large group of investors through the Internet. It is an effective way for startups to invite people to invest in their project in return for potential profit or some other form of reward. Transactions are made through crowdfunding sites which contain all the information investors need to make the right decision on a product or organization.
There is a common belief that you need to build crowdfunding websites through Kickstarter or a niche crowdfunding platform that is dedicated to your industry. You have the option to do that but you will need to abide by the terms of the platform. For instance, popular platforms may charge you extra in transaction fees and your campaign could be lost in a sea of similar campaigns on that site.
Learning how to build your own crowdfunding website is an alternative that brings control over your campaign back in your hands. It leverages on your current audience and your brand’s following. Going solo enables you to own the campaign and interact directly with your investors.
With that said, here are a few tips on how to build your own crowdfunding website.
1. Leverage on your site builder’s capability
If you have built your website on a platform like Strikingly, you are in luck. You are already armed with the right kind of tools to create crowdfunding sites. You can connect your Strikingly website to payment gateways such as Paypal and Stripe to enable your backers to send in their investments directly to your account.
Now that you have the infrastructure to get your crowdfunding website up, it’s time to plan your campaign.
2. Set your goals and objectives
Crowdfunding campaigns require thorough planning for them to work. For starters, you want to identify your goals and objectives. How much do you need to crowdfund? Identify your fee structure and price points. Make sure to take into account unexpected costs, rewards that you will be offering your backers for each tier if you’re doing a rewards type of crowdfunding, production expense, shipping (if applicable), processing fees and contingencies for emergencies.
Being clear about your financial goals is crucial to the success of any crowdfunding campaign.
3. Create user-friendly crowdfunding websites
It’s important to make an appealing crowdfunding site for your potential backers. Don’t make the process of investing in your project seem too complicated by making it difficult for your visitors to get around your site. Devote a page on your site for the crowdfunding campaign. This should contain all the information related to the project for which you want to raise funds, including a contact form where visitors can reach you for their queries.
4. Content is key to a successful campaign
Plan your content wisely. Make sure it appeals to your target audience. It would help if you optimize your content so your crowdfunding websites rank high on the search engines. The page should contain sufficient information about the project because your investors will want to know how you intend to use their funds. Try to be as transparent as you can about timelines and when your investors can expect a return on their investments.
5. Market your campaign
Finally, your crowdfunding campaign should come with a marketing plan to support it. Get the word out about your crowdfunding websites through various platforms. Engage with blogs, media connections and influencers connected to your industry. Put your content up on social media. Create content for sharing your project plan to the general public. There are so many avenues for marketing your site that you can leverage on. You just need to be a little bit creative about engaging your backers.