Starting a website for e-commerce requires careful planning to ensure success. You could be running the best online ad campaigns and implementing winning social media marketing strategies but if your website is not optimized to encourage sales, all your efforts will be useless. You are wasting your marketing dollars for campaigns that are not bringing in revenue.
Here are a few tips on how to start your own website and ensure that your site meets your marketing and sales objectives.
Think of your target market
The first thing that you need to consider when you learn how to start a website for e-commerce is your target market. We have said it before and we could not say it enough - your website should be created with your potential customers in mind. Every single detail - from the contact forms to the checkout buttons and product images will contribute to your customer’s decision to make that purchase. Look at your website the way a user might see it and assess whether or not it is creating a positive experience that is conducive to a sale.
Keep it simple
When it comes to starting a website for e-commerce, less is more. Minimalist designs are easier on the eye and they are more effective in keeping the focus on your products. They are also considered more trustworthy and reliable than flashier websites. Strip your website content of unnecessary information and adopt more white spaces to keep the design clean. Make sure your call to action is clearly defined.
Here’s a tip on how to start a website for free: make the most out of the e-commerce features that your website builder offers. Strikingly’s Simple Store, for instance, allows you to create a fully-functional online store even on a free account. This is great if you’re starting out with a single-product business. Check out this easy tutorial on how to start your own website with Simple Store to learn more.
When starting a website for an online store, it’s important to have a consistent schedule for updating your inventory and your content in general. Help your customers know when to come back for new products by uploading your new stock on the same day of the week. The same rule applies for when you create blog posts or other content for marketing purposes. A consistent schedule encourages people to keep coming back because they know they will find new content or products on your site. It’s a good strategy to establish customer loyalty.
Start building your audience from day one
It’s also important to hit the ground running when starting an online store. Build your audience right from the launch. You can start with social media teasers on your products before the actual launch to create interest so that people will be ready to buy as soon as your website is up. Collect email address when the online store is launched and start attracting referral traffic. Promote your content through various channels. This will help you build your customer-base and may even lessen your need to spend so much on paid ads.
Keep your customers informed
Customers are more than likely to already know about the product they are purchasing before they engage a brand. Be that website that helps them make informed decisions. Get a good understanding of the buyer’s journey and learn how to capture your audience at every stage. Establishing your brand as a reliable source of information is a good way to encourage customers to buy from your brand. They know you’re not just there for the hard-sell. You also want them to know more about what they are buying into.