In the world of audio content, podcasting has become the new rockstar. With the rise of smartphones and increased access to high-speed internet, the number of people tuning into podcasts has skyrocketed to 79% (from 22% in 2006). It's no longer a niche market - it's a mainstream way of consuming content and staying informed, entertained, and educated. And who wouldn't want to be a part of this movement?
This blog post will guide you through the process of how to make a podcast, from concept to launch. Whether you're an aspiring podcaster, a beginner or just curious about the world of audio content, this comprehensive checklist will give you the tools and tips you need to succeed.
Podcasting: A Quick History
The history of podcasting is a fascinating one. The word "podcast" was coined back in 2004 by British journalist Ben Hammersley, and it's a combination of "iPod" and "broadcast." However, the concept of audio content delivered over the internet goes back even further.
Fast forward to today, and podcasting has become a multi-billion dollar industry, with millions of listeners tuning in every day to hear their favorite shows.
Stop asking yourself how to start a business podcast. Let's embark on your podcasting journey now - the ride is about to begin. Ready?
Developing Your Concept: The Sweet Beginning Of Your Podcasting Journey
The butterflies in your stomach are about to turn into a flock of eagles, soaring higher and higher as your concept takes shape. Hold on to your creativity, and let's dive into the first building block of your podcast: developing your concept.
Before you create a podcast and broadcast it to the world, you need to know what you'll say.
- Who are you talking to?
- What are you talking about?
- How are you going to say it?
These are just a few questions you'll need to answer as you develop your concept.
Think of it this way: how to create a podcast is like baking a cake. You wouldn't just throw a bunch of ingredients into a bowl and hope for the best, right? You'd take your time, measure out the ingredients, and follow a recipe. The same goes when you create a podcast. You want to make sure you have all the right ingredients in the right proportions to create a show that's both delicious and satisfying.
A. Identifying Your Target Audience: Know Your Tribe
Before you even start thinking about the content of your podcast or create a podcast, you need to know who you're talking to. Ask yourself these questions:
- Who is your target audience?
- What are their interests and preferences?
- What do they want to hear about?
Knowing your target audience will help you choose your podcast's niche, topic, and format. Do some research and get to know your listeners. They're the ones who will help you turn your podcast into a success.
B. Choosing Your Niche And Topic: Find Your Voice
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Once you know your audience, it's time to decide on your niche and topic. This is your chance to find your unique voice and stand out in a crowded field. The best podcasts are the ones that are focused, specific, and offer something different.
Choose a topic you're passionate about and that you know your audience will be interested in. And remember, you don't have to stick to just one issue. You can have multiple episodes on different subjects as long as they fit your overall niche.
C. Defining Your Podcast's Format And Structure: Give Your Show A Shape
Now that you know your audience and what you want to talk about, it's time to define your podcast's format and structure before starting a podcast.
- Will your show be a solo effort, or will you have guests?
- Will you have a set format for each episode, or will you switch it up?
- Will you have a call-in segment or a Q&A?
These are just a few of the many questions you'll need to answer when developing the structure of your podcasting business. And remember, your format can always change as you grow and evolve.
D. Setting Goals For Your Podcast: Map Out Your Destination
Finally, it's time to set some goals for your podcasting business.
- What do you want to achieve with your show?
- Do you want to build a loyal audience?
- Do you want to monetize your podcast business?
- Do you want to be the go-to source for information on your niche?
Whatever your goals are, make sure they're specific, measurable, and attainable. And remember to revisit them regularly and see if you're on track to achieve them. Your goals will help you stay focused and motivated, giving you something to strive for as you grow your podcast.
Developing your concept is the foundation upon which your podcasting business will be built. Take your time, do your research, and have fun with it. The possibilities are endless, and the only limit is your imagination.
Equipment And Technology: The Gear And Gadgets Of Podcasting
Before you create a podcast, you need the right gear and gadgets. These are the engines that power your audio adventures. Without these, your voice would be lost in the wind, your words unrecorded, your message unheard.
Before you answer the question, "how to make a podcast?" and start recording, you'll need to gather your gear and find the right tools to help you produce the best possible audio. From microphones to mixers, headphones to hosting platforms, you'll need to choose the right equipment and technology to bring your podcast to life.
A. Overview Of Necessary Equipment: Gather Your Gear
The microphone is the heart of your podcast and will capture your voice and bring it to your listeners. But it's not the only piece of equipment you'll need. You'll also need headphones to monitor your audio, a mixer to control your levels, and a pop filter to reduce plosives.
And if you're planning on having guests, you'll need to invest in a second microphone and a way to connect it to your recording setup. The good news is that you don't need to break the bank to get started. There are plenty of affordable options that will get the job done.
B. Choosing A Hosting Platform And Creating An RSS Feed: Launchpad For Your Podcast
Once you have the equipment to create a podcast, you'll need to find a place to host your podcast files. There are many hosting platforms to choose from, and each has its own features and benefits. You'll want to choose a reliable, affordable platform that gives you the tools you need to grow your audience.
And don't forget about your RSS feed when you create a podcast. This is what will allow your listeners to subscribe to your podcast and receive new episodes automatically.
C. Setting Up Your Recording Studio: Create Your Own Space
Now that you have your equipment and a hosting platform, it's time to set up your recording studio. This is your chance to create a space for your podcasting business that is comfortable and functional, and that will help you produce the best possible audio. You don't need a lot of space, but you do need a quiet room with good acoustics. And remember to check your levels and do a test recording before starting a podcast session.
D. Utilizing Editing Software: Polish Your Audio
Finally, it's time to start editing your audio. In this stage, you'll cut out the mistakes, add music and sound effects, and generally clean up your audio, so it sounds its best.
There are many editing programs to choose from, and you'll want to choose one that is easy to use and gives you the tools you need to create the sound you want. Don't get too caught up in the details. Your listeners are more interested in your show's content than your audio's technical quality.
Preparing Your Content: Where The Magic Happens
Welcome to the stage of podcasting where the real magic happens - Preparing Your Content! Your concept starts to take shape when your ideas become real, and your podcast starts to come alive.
A. Creating An Outline For Each Episode
An outline for each episode is a roadmap that will help guide you through your podcast and ensure you cover all the crucial points you want to make.
It should include a general overview of what you want to talk about, key topics you want to cover, and any questions you want to ask. For example, if your podcast is about cooking, your outline could include the dish you're going to make, the ingredients you'll need, and any tips you want to share with your listeners. Having an outline in place will keep you on track and ensure you don't miss anything important.
B. Deciding On A Style For Your Intro And Outro Music
Music is integral to your podcasting business and can help set the tone for your show. When choosing your intro and outro music, consider what style best represents your podcast and brand. For example, choose a fun, upbeat piece of music to start and end your show if your podcast is a lighthearted comedy. On the other hand, if your podcast is a serious news show, choose something more somber and serious.
C. Scripting And Rehearsing Your Episodes
Scripting your podcast episodes is a great way to ensure that you stay on track and cover all the points you want to make. It can also help you avoid awkward pauses and filler words like "um" and "ah."
Rehearsing your episodes before you create a podcast is just as important. It will help you get a feel for the episode's flow, identify rough spots, and make necessary changes before you start recording.
D. Scheduling Guests And Preparing For Interviews
Interviewing guests can be a great way to add variety to your podcasting business and bring new perspectives. When scheduling guests, consider the logistics of setting up the interview, such as scheduling conflicts and time zones. It's also essential to prepare for the interview by researching the guest's background and work. This will help you ask informed questions and ensure a productive and enjoyable conversation.
Launching And Marketing Your Podcast
Now that you have the gear to create a podcast and after recording your first session, you're ready to have your voice heard.
Image taken from Strikingly
A. Submitting Your Podcast To Directories
It's time to make sure it's easy for your audience to find and subscribe to your show. That's where submitting your podcast to directories like Apple Podcasts, Spotify, and others come in. These directories are the first place people will look to discover new podcasts, and they're an essential tool for building your audience and growing your show. Don't be shy. Get your podcast out there and watch your subscribers grow!
B. Creating Social Media Accounts And Promoting Your Podcast
Social media is an essential tool for promoting your podcast in today's digital world. It's where you can connect with your audience, share your latest episodes, and build your brand.
Create social media accounts for your show, and start sharing your content with the world. Whether you're on Twitter, Instagram, or Facebook, there's a platform out there that's perfect for your podcast.
C. Utilizing SEO Techniques To Increase Visibility
Search Engine Optimization (SEO) is an important technique to use when promoting your podcast. It involves optimizing your website, blog, and social media accounts to make them more visible on search engines like Google. This way, when people search for podcasts in your niche, your show will likely appear at the top of the search results. By using SEO techniques, you can make sure your podcast is seen by more people, which will help you grow your audience and build your brand.
D. Engaging With Your Audience And Gathering Feedback
Your audience is the most crucial part of your podcast; engaging with them and gathering their feedback is essential. This can be as simple as responding to comments and messages or conducting surveys to get their opinions. When you engage with your audience, you'll get valuable insights into what they like and don't like about your show, which will help you improve it.
Image taken from Strikingly
E. Create A Website On Strikingly To Promote Your Podcast
Creating a website for your podcast is an essential part of building your brand and growing your audience. And with website builders like Strikingly, it's easier than ever to get your website up and running. Whether you're a seasoned web designer or a complete beginner, Strikingly makes it easy to create a professional website and showcases your podcast in the best light possible.
Here are some more Strikingly features that will help you boost your podcasting business:
- Customizable Templates. Strikingly offers a variety of beautifully designed templates that you can customize to match your podcast's brand and style. From minimalist to more vibrant designs, you can choose a template that suits your personality and aesthetic.
- Embed Audio And Video Content. You can easily embed your podcast episodes and other audio or video content directly on your Strikingly website. This allows your audience to listen to or watch your content without leaving your site.
- Engage With Your Audience. Utilize Strikingly's in-built blog feature to write articles and share behind-the-scenes stories with your listeners to build a strong connection with your audience and increases engagement.
Image taken from Strikingly
- Boost SEO. Use Strikingly's built-in SEO tools to optimize your website for search engines, making it easier for potential listeners to find your podcast.
- Monetize Your Podcast. With Strikingly, you can easily add a store to your website, allowing you to sell merchandise and other products directly to your listeners. This can be an excellent way to monetize your podcast and make a living from your passion.
Whew! Who would've thought that how to make a podcast is daunting? I'm sure you didn't, but don't worry. Starting a business podcast (or basically anything) is always challenging. It gets better as you go along.
With Strikingly, you have all the tools you need to create a website that promotes your podcasting business and helps you grow your audience. Create a podcast today and start building your website. Take your podcast to the next level with Strikingly!