FAQ, also known as frequently-asked-questions, addresses anything your current clients or potential customers might ask. A good FAQ website will contain all things regarding your product or service. In this article, we will be covering the basics on what you need to know about having an FAQ page including, when to utilize it, what are the benefits of having one, how to write one, as well as some of the best examples of websites that have FAQs section.

About Us Page vs. FAQ Page

You might be wondering, “are FAQs the same as the About Us pages you see on a website?” Not really. While an About Us page gives readers a background story of your brand, an FAQ page template will address common customer concerns formatted in a question-and-answer style.

When Is It Appropriate to Use an FAQ Page?

Not all companies choose to include FAQs in their website, but if your customers are coming to you for help regarding the same problems time and time again, you might want to establish one immediately. The good news is, an FAQ page is actually quite simple to build for your website. You won’t need to hire fancy web developers as long as you choose the right template.

At Strikingly, there are numerous FAQ page templates to choose from that will make structuring your FAQ page a joy to implement. You won’t even need to learn how to code as Strikingly’s website editor feature is all it takes to get your page up and running (let’s be honest, who has the time to learn a whole new technical language, anyway?) Not to mention, the designs in which to set up your page are really cute as well.

This also reduces the need to hire a separate staff just to answer concerns that may be easily resolved. If you also plan on increasing the number of quality content on your website, having a webpage of knowledge can be a great resource to refer to every now and then.


Image taken from Pupitre

5 Reasons to Write a FAQ Page

If not solely because they are useful in answering a variety of questions directly on your website, here are some more reasons why you should get to it ASAP:

Reason #1: It Reduces Customer Frustration

Since obtaining information has become easier these days, a slight delay in resolution can make your customers irritated. Living in a society of instant gratification, people are becoming more impatient. This means companies need to go the extra mile by providing the highest level of service. If customers can’t find answers to simple questions, you can bet that they will be more likely to jump ship and look elsewhere.

Reason #2: You’d Gain Customer Loyalty

By formatting your FAQ page so that it makes it easier for clients to navigate, you will earn their trust and prevent negative product reviews as it also shows that you understand their possible pain points and are willing to address them should these occur.

Reason #3: It Can Make You Money

If you structure your page well, your FAQ page can be a great avenue for conversion. Optimizing this resource drives traffic from both new and old customers. Make sure to input keyword gaps to make the most out of your page.

Reason #4: It Saves You Time

Instead of having to answer numerous clients with different concerns, they can just look at your FAQ page. This will allow you to work on other parts of the website that have more pressing concerns.

Reason #5: It Can Improve SEO Rankings

By optimizing your FAQ section to include keywords that you can link to other pages within your website, this, in turn, can drive more traffic to your website and boost SEO rankings.


Image taken from Pretty Olives

6 Tips on How to Write FAQs

Tip #1: Make Sure That Your FAQ Pages Contain All the Necessary Information

You might ask, well, how would I know which questions to include and what to write in my FAQ? The simple answer is to talk to your customers as often as possible. By doing this, not only will it delight your customers, but they’re going to give you the most immediate and actionable steps you would need to address. You’re going to get insights as to what they think about when they visit your page.

Don’t forget to check reviews as well and gather as many testimonials as you can. If they’re positive, great! You can add these as social proof that what you have to offer is good. And when they’re not so stellar, then you would know what to improve upon. Hidden in these reviews are also answers to common fears, questions, and perceived risks that they may have in your FAQs in the first place.

Tip #2: Choose Your FAQ Templates Wisely

Think about the structure your business would need. If you’re just starting out and you have fewer products to offer, you might want to consider a simple minimalistic template with little to no added decoration. You can also opt to create a text page from scratch (but why would you, if you can try out one for free).

Tip #3: Take Note of Your FAQ Page Design

The look of your page can make or break the purpose of what it is you’re trying to deliver. FAQ section formats depend on whether you want to take the traditional question and answer approach, or perhaps you want to take the more modern development of FAQ section guides, which are particularly used for video games. This is more commonly known as a game “walkthrough”. If your needs fit this, you would need multi-pages as opposed to a single FAQ page.

Tip #4: Answer Questions as Clearly and Concisely as Possible

FAQs are more functional if they are brief, yet direct. When posting answers on your FAQ page be sure to provide appropriate answers which can be easily understood by anyone. But if you need something more in-depth, consider creating a knowledge base instead. This allows for a more extensive resource that may not be covered on your FAQ page.

Tip #5: Keep Updating as Necessary

As you go keep growing your business, you might find that new concerns may arise that need to be addressed. Every product you add will come with its own sets of features that your customers might have inquiries to. Add new questions and answers based on new information or developments.

Tip #6: Link, Link, and Link

Related material, that is. Links are primarily used to connect one content to another related content. The more you link your material to other questions or resources within the site, the more it will be easy for users to search for the answers they need. You can use these links to help your website rank higher in SEO, and in turn, drive traffic and lead users and new customers down the conversion funnel.


Image taken from ScholarFlip

What to Include on Your FAQ Section

Now that you’ve learned the basics, it’s now time to go one step higher. In this section, we collected everything that you need to know regarding what elements you should include in designing an effective and functional FAQ page.

1. Commonly Asked Questions

FAQs page exists to answer every question which online viewers commonly ask about your website. When designing your FAQs section, always remember to include all commonly asked questions along with the answers that can be easily understood by your site viewers. You can do this by gathering all common questions your support team has received, and use them in designing your FAQS page.

There are tons of common questions which websites received from their site viewers. Among them are the following.

  • What is the website’s return policy?
  • What are the international taxes and other inclusions that I have to pay?
  • When will I receive my order after placing it?
  • What do I do if I didn’t get my order?
  • What are the shipping options available for this website?
  • How do I make changes to an order I have already made?
  • Where is your company located?
  • What do I do and who do I contact if I received a faulty order?
  • How is this product made?
  • What are the materials used for the product?
  • How do I ensure I get the right product size?
  • How do I contact your business company if my question isn’t answered here?

2. Keep It Short and Clear

Customers prefer straight-to-the-point answers. Provide short, yet exact answers on your FAQs page to make it easier for your customers to understand what you are trying to tell them.

3. Use Categories

Categories also help in making your FAQ page design run smoothly. When making your FAQ page template, consider categorizing all frequently asked questions to help you arrange them in a more organized form. Among the categories you can use are:

  • Order shipping and returns
  • Product sizing
  • Product details
  • Transaction payments
  • Security
  • Your account
  • Product promotions and discounts

4. Add Links

Linking on your FAQ section is makes things easier for your customers. You can use anchor texts to link your FAQ page template to your knowledge base articles. This does not only give customers good service, but also makes way for an improve SEO on your website.


Image taken from Wooddy

How to Create a FAQ Page With Strikingly

Making your website more functional has never been impossible with us. In just a simple process, you can have your own, fully-custom FAQ page for your website. How? We jot down the notes and shared them down below just for you.

1. Plain Text

One way you can edit your own FAQ page is through the Advanced Layout Options which includes creating your own website “Plain text” section. To do this, simply:

  • Go to your Site Editor
  • Click on “Add New Section”
  • Select “Plain Text”


Image taken from Strikingly

2. Multiple Pages

Multiple pages are among the best features we offer. With this feature, you can also start designing your own FAQ page design. To activate multiple pages:

  • Go to your website Settings
  • Select “Multiple Pages”
  • Click on the “Activate Multiple Pages” button


Image taken from Strikingly

Best FAQs Examples to Inspire You to Design Your Own

Now that you’ve come this far, we’ll make things extra special for you. Below are some of the best examples of a FAQ page our users designed with us. Take inspiration from them, and who knows in no time, you will be one of them too.

• Grand Tour Florence

One company that has a good faq section example on their website is Grand Tour Florence. As a tour guide offering bespoke private tours of Florence for couples, families, and small groups, the FAQs page template Virginia Lacey used was photo-heavy. This allowed her target market to visualize what it would be like if they decided to book her for their vacation. It’s also good that she assures her customers that they have nothing to worry about and that they could put their travel worries in good hands.


Image taken from Grand Tour Florence

• Bondi Bandits

Another delightful FAQ example is Bondi Bandits. Bondi Bandits is a brand created by two sisters, Annie Pryor and Amy Lynch. Hailing from Bondi Beach, Australia, the two women had a mission to create cool unisex, sustainable surfing apparel. A percentage of their profits will always be donated to a charity where they help girls in Cambodia remain in school.


Image taken from Bondi Bandits

What makes their FAQ page template effective is that they highlight the materials they use to emphasize their brand’s eco-friendliness. The takeaway is to use language that appeals to your target audience. Take note to use the same tone of voice as you are representing the brand as a whole. Also include how the items would be shipped, how many days it would normally take, and the shipping rates.

• SOW Body Fitness

Spirit of Whole Body Fitness (aka SOW) is a brand that approaches healthy living in a holistic manner. They believe that the person’s mind, body, spirit, emotions, and environment as a whole should be taken into consideration when talking about their health.


Image taken from SOW Body Fitness

What makes their FAQs interesting is that under the question “Do you see people with my specific concerns?” SOW provides readers a link to a free consultation. This is something to take note of. The goal is to answer what concerns customers might usually encounter, but it is also important to continually think of ways so customers stay on your website longer and possibly make them try out your service.

Listed above are only some tips you might consider when creating your very own FAQ page. Join the numerous people who have already discovered how top-notch FAQs help transform their business. If you’ve already included one on your website, then we only have one thing left to say: Congratulations!

Wanting more about the FAQ page? Chat with us, and let’s start working together.