If you run a business of any kind in today’s day and age then you must know the significance of having a podcast website. Podcast websites are the new ‘in’ thing, and without having one, your business just seems incomplete. The best podcast websites are owned by the same businesses earning high levels of profits daily. Podcast hosting and podcast websites can be found supporting any up-and-coming business today.
That is why it is imperative to create a podcast website if you want to succeed. Furthermore, it is also essential to know how to grow your audience on your podcast website. To do all of this, you need to know the best podcast hosting platform and audio hosting sites. Then only you can have exponential growth in revenue by using your podcast website.
In this article today, we will be providing you with explanations of the basic benefits of owning a podcast website. Furthermore, we will also be guiding you on how you can go about creating a podcast website on audio hosting sites in order to know how to do the best podcast hosting.
3 Benefits of Having a Podcast Website for a Podcaster
Read below to learn about the 3 main benefits of podcast hosting sites.
1. Personal Connection
Talking to someone always hits a sweeter spot than writing to them or talking to them through written media. If you have a podcast website, then you can get to know your audience much better than you would otherwise. When your audience hears you talk and answer their questions on your podcast hosting site, they will feel more authentically attached to you. Chances of your audience listening to what you say increase automatically as they feel closer to you and begin trusting you more.
2. Alternative to Videos
Audio hosting sites are a perfect alternative to posting videos because it is basically a win-win situation. You get to talk to the audience creating a sense of friendship without worrying about video angles or backgrounds. You can easily get your point across on your podcast website without worrying about what you look like or if the video is focused properly.
3. Convenient Way to Achieve Multiple Goals
Your podcast website can help you in multiple ways, not just one. If you have sponsors on your podcast website, you can earn a lot of money through them. On the other hand, if you have multiple businesses selling various products and services, you can promote all of them through the same website. Similarly, if you have many interests and wish to talk to the appropriate audience, you can build a huge audience separated according to the interests. The day you speak about a specific topic can be predetermined, and people may come to listen accordingly.
A Step-by-Step Guide to Create a Podcast Website
Here is a step-by-step guide you can use for building a professional podcast website.
1. Choosing the Provider or Platform
Of course, it goes without saying that the very first thing you need to do to create a podcast website is to decide which website hosting provider you will use. The job of this website will be to store all your information in the form of files and then make them available to your audience. The podcast hosting files will not be stored here, but without this website, your podcast website will be pointless and seem out of context so you have to choose this one first. Some good options for this website are:
2. Get Familiar with Strikingly
Strikingly is a code-free website development platform that offers numerous tools to create a complete and professional website in just a few hours. Before you start the simple process of making a podcast website on Strikingly, we would like you to get familiar with our platform. Read about the features we provide on our landing page. You can see that we offer all the tools required to make a basic website in our free plan.
Image taken from Strikingly
Once you have read about our website building tools, you can sign up for your free account with us by entering your name and email address. You will receive an email to verify your email address. When you sign in to your account, you will be redirected to your Strikingly dashboard.
3. Decide a Website Template
After signing, you will be directed to our template selection page. We have several categories for the website templates we offer. For instance, if you want to start a blog, we have a few most suitable templates for creating blog posts. If you want to create an online store, we offer a few templates that make it easy to make product pages and checkout pages.
Image taken from Strikingly
For a podcast website, you can either select one of the personal website templates to build your podcasts portfolio or use any service website templates. The important thing to know is that all our templates are responsive in nature, and will allow you to upload your podcast audios.
4. Provide Information About Your Podcasts
Building a single-page website is a trend. One of the reasons is that it makes it super easy to navigate, which enhances the user experience. It is also simpler to build a single-page website, as you can add all the content on the different sections of the single page.
On Strikingly, you can easily make a single-page podcast website for free. Just click on the various sections of the template you have selected, and add your content. Write about your podcasting background or introduce the purpose of your podcasts. Are you making podcasts to promote a business initiative? Are you a professional podcaster and target your content to a specific niche?
Make sure you add your contact details as well. You can either add a contact form or give your email address and phone number on your site’s footer section. This will make it easy for your audience to get in touch with you if they are interested in engaging with you further.
To reel people into your podcast and get them interested, you definitely will have to promote it. And doing so for your first podcast will be a more critical task than it will be in the future. So make sure to think it through properly and take your time on it before promoting your first ever podcast.
One way to grow your audience is to link your podcast website with any social media pages. Integrating all your online marketing platforms with each other helps grow the traffic for all. For instance, your Facebook page followers might end up on your website, while your site visitors might end up going to your Youtube channel to view more of your podcasts.
When you create a promo for your first podcast, you should publish it on all the relevant platforms, including your podcast website and any social media accounts, channels or pages.
6. Share Your Website URL
Once all the content is ready, all you need to do to make your podcast website go live by hitting the ‘Publish’ button in the Strikingly editor. Your site will be up and running instantly. You can then start sharing your website URL with everyone in your personal and professional network. Don’t be shy to share your passion or business with your friends and peers. They might help you grow your audience by telling their contacts about it. Before you know, you might have a large user database without even beginning to spend any money on marketing. This strategy is called word of mouth marketing and helps save costs.
Strikingly makes it easy for you to maintain your podcast website. We take care of all the programming work at the backend to put all your focus on creating and uploading more and more podcasts. You must keep adding new podcasts and content to your site regularly. This will help you grow your audience faster and get your previous visitors to keep visiting your site for more. Maintaining your existing crowd can turn you into a big winner in terms of maintaining good followership.
Podcasters are content creators, after all. As long as you keep creating quality podcasts and maintain a professional website built on Strikingly, nothing is stopping you from growing your business for your specified niche in the long run.
If you face any issues using our website running tools, you can get in touch with our customer service team through our live chat support. We are available 24/7 to give you any assistance you might need.