Having a custom domain email address was not necessary for the past years. But as firms came up with the idea of having a custom domain email address one by one, it started creating a competitive advantage for these businesses. As others slowly noticed this, they followed. Once enough businesses had followed the trend of having a domain email address, it became necessary for the rest to follow for survival. Many still might argue that a custom email address is not as important to have as we are making you believe. But in the long run, if you forecast your profitability, you are to find out that having your own email domain name holds a lot of weight for your business.
A custom email domain address is used whenever one has to interact with anyone as a representative of your firm. Your firm can be specializing in anything and everything. From being an educational institution to being a simple retail store, whatever you may be doing as a firm, having a custom email address will grant you ease. You will not have to introduce yourself or in other words, prove your identity each time you communicate with someone. Whether this someone is a customer or someone you are planning to collaborate with, it does not matter.
If you have a custom domain email address, whoever notices so, will automatically think of your brand as trustworthy and credible. It creates an image and first impression that is carried on to help you acquire and retain customers. The custom domain email address helps people above you in structural standing to take you seriously and hence, helps escalate helpful networking for your business operations. In the same way, a personalized email address has several benefits. Today in this article, we will be focusing on the main benefits you may take advantage of if you get a professional email address.
Furthermore, we will also be showing you how to create a custom domain email address using the tools provided by Strikingly in an easy step-by-step guide provided towards the end of the article. Hence, it will be highly beneficial if you read this article until the end, especially if you run a business without a custom email address and looking to create your own email domain name.
5 Benefits for a Business Having a Custom Domain Email Address
Here are several benefits of having a custom domain email account when you’re running a business.
1. Free Advertisement
One of the most obvious yet very overlooked advantages of having a custom domain email address is that it promotes your business without you actually having to put in any extra time or effort. And the best part of all is that it does not even cost you anything. Whenever you contact someone using your custom email address, it has the domain, most likely with the name of your business included in it. If anyone sees it enough, or in some cases even just once, they will become automatically familiarized with your organization's name. This creates a domino effect of people talking about your brand due to it being present in their subconscious and, as a result, thinking of affiliating with it more as well.
2. Easy Organization
People often mistake thinking that they do not need a custom domain email address if their business is still in its initial stages; that a custom domain email address is only of use for larger organizations. However, what if your business is small, but you plan to expand it at a fast rate? How will you keep track of all your departments and employees if you are not used to handling so many things yourself for your business? If your company already has a domain email address, you can simply assign a professional email address to every new employee you hire. Their data will then automatically be synced into your company’s database, and it will help you keep track of all the business operations easily.
This benefit is multidimensional as a custom domain email address helps you save time in more ways than one. First of all, it helps you save time in organizing the business’ affairs, as we have mentioned above. Secondly, it helps save time when you need to find a specific email as you do not have to skim and filter through all your personal emails to find the one that has to do with your business. You know that all the emails are business-related in this particular email account. Third, it saves you the time it would take for you to convince people of your credibility. When someone sees that someone from an organization has an email address with a custom domain, they inherently start believing that it is a credible person coming from a trustworthy organization.
4. Increases Discoverability
When you have a custom domain for your business, it improves the SEO score of your website all by itself. This happens because search engines are programmed to look for the domain's root on every site. Your custom domain will directly be linked to the type of business you are running, but a generic domain will not tick off this same box for you. Hence, if you have a custom domain email address and it is stated on your website, it will be ranked higher by any search engine when someone searches for anything relevant to your business. This will also be a part of your marketing strategy, as the entire point of search engine optimization is to help market your website, brand, or anything that you are trying to sell online.
If you are running any kind of business, then it means that your email account must contain a lot of private and confidential information. Free email service providers do not usually provide the level of security required to protect such huge amounts of important data and put it all at risk. If you have a custom domain email address, you also can add as many security checks as you want. This gives you more control, and it results in your data remaining private and much safer than it would be otherwise. When you have full control over the security checks in place, you are better able to handle the situation and get to a conclusion in case of a breach of privacy.
You may find the steps you need to follow to create a domain email address using Strikingly if you read below.
Go to your Strikingly Dashboard by clicking on the tab at the top left corner of your screen once you have successfully logged in.
Click on “EMAILS” that should appear below the Dashboard tab when you click on it, and then click on the green button on the top right of the screen that says “ADD EMAIL ACCOUNT”.
Then you will have to fill in the information asked for in the short form provided on screen.
When creating your email address, keep in mind that you can only add letters, numbers, periods, and hyphens. If you try to add any other kind of special characters, then you will receive an error message as these are not supported by the Strikingly platform.
At the bottom of the short form, there will be a green button that says “PURCHASE EMAIL ACCOUNT”, you need to click on that to be redirected to the billing page.
As the system performs its tasks to create your email address, your chosen email address will have a pending status in front of it.
After you wait for a few minutes, your new custom email address will officially be ready, and you will know the login information will be sent to your selected email address of choice.
Now you need to go to the email address you entered while doing the registration for your new email address.
Locate the email from the Strikingly team and find the following information: login URL, email account and username, and a system-generated password that you can, later on, change according to your liking.
Another way to locate your login URL is from your dashboard, where you click on the green button that says: “ADD EMAIL ACCOUNT”. Next to this button will be a new white button that reads “LOGIN TO WEBMAIL”.
If you prefer that all the emails you receive in your MyStrikingly email address be sent to your other email, you can simply set up email forwarding on your account.
Suppose you encounter any issues while creating your custom email address using Strikingly. In that case, you can contact their customer support at firstname.lastname@example.org or simply use the “chat with us” option to answer your queries.