facebook leads ads

Have you heard about Facebook leads ads? Many people are running a business and trying to promote it on social media, but they have not come across the concept of a Facebook leads ads campaign yet. If this is your situation, you are missing out on a huge audience that can be influenced to buy your products or services if you approach them through Facebook in this way.

This post is a guide to Facebook leads ads. This Facebook leads ads guide will talk about running different kinds of leads ads on Facebook and Instagram. The concept of lead ads is pretty much the same across all social media platforms. But due to each platform’s different features and layout, the way you set up and run these ads on various platforms differs.

Since Facebook leads ads have gained momentum in their popularity over the past couple of decades, we will be discussing them thoroughly today. So if you are interested in learning how to use Facebook leads ads, make sure you read this post until the end.

Facebook ads landing page

What is Facebook Leads Ads?

A Facebook leads ad is an advertisement or advertising campaign run on Facebook that allows a business to find crowds of people interested in buying their products or services. During these campaigns, the companies also gather a lot of information about their target customers and compile customer demographics to come up with more effective marketing campaigns in the future.

Usually, a business can instantly collect certain information about its reach through an advertising campaign. Parameters such as the contact’s name, email address, location, and phone number are easier to grasp. This is especially true if the campaign asks the audience to fill out an Instant Form, as is the case with Facebook leads ads.

You can also include custom or open-ended questions for customers to answer in these forms. You can directly ask for customer feedback to know how they perceive your brand and product quality.

Feedback of customers of a digital services providing company

Image taken from Strikingly user’s website

In other words, Facebook leads ads are generally created in boosted forms. These forms allow businesses to capture various details from their target customers and offer opportunities to engage with the brand in return.

When a user clicks on Facebook leads ads, they are shown a form already half or more filled up. This pre-filled information is captured from the user’s Facebook profile. They can either edit or change this pre-filled information or simply leave it as it is and continue filling up the rest of the fields. This can be done in a few simple taps. The ease of filling up these forms makes this advertising strategy quite effective.

A good thing about Facebook leads ads is that they are fully optimized for mobile. Around 88% of Facebook users browse through the social media site through its mobile app. That’s why any ads need to run on Facebook to be completely optimized for mobile devices.

Another edge that effective Facebook leads ads to give you is that they can be easily synced directly with any customer relationship management tool that you are using for your company. This integration allows marketers to follow up on the results of the ad campaigns much more efficiently, which is vital for closing deals and making sales.

Benefits of Running a Facebook Leads Ads Campaign

Facebook leads ads can be used for the following purposes.

1. Identify Your Potential Customers

When you run a campaign on Facebook, you get access to the extensive data of Facebook Analytics, which gives you details about everyone to whom your ads were shown. You find out which customers were the most responsive towards your ads. If you make conversions, you can see which customer segment gave you the highest conversion rate in the analytics. This helps you identify which customer segment can resonate with your marketing messages and is likely to buy your products the most. In other words, you get to determine your potential customers through Facebook leads ads.

2. Collect Subscriber Information for Sending Newsletters

Sending newsletters to your subscribers is an excellent way of keeping them reminded about your brand. You can mention your new product launches, brand updates, sales offers, and other such exciting content in your newsletters.

a volunteer subscription form on a Strikingly user's website

Image taken from Strikingly user’s website

Since Facebook leads ads make you send out instant forms for your potential customers to fill up, you get access to their email addresses. You can then use these email addresses to build your email list. Once you have a substantial number of people on your email list, you can start sending them monthly newsletters to entice them to visit your online or physical retail store.

3. Understand the Preferences and Behaviors of Your Potential Customers

The custom questions that you include in the form of your Facebook leads ads will tell you a whole lot about your potential customers’ behaviors, mindset, buying patterns, preferences, and interests. You can then use this data to build more effective Facebook leads ads and other advertising campaigns to grow your business and sales. This information is also critical for you to get a competitive edge over other players in the industry. Having first-hand information about your customers’ choices and preferences is precious in the business world.

4. Encourage Digital Downloads of Ebooks and Other Materials

Effective Facebook leads ads encourage your customers to download your newsletters, white papers, brochures, ebooks, and other informative material from your website or landing page. Since the traffic on your website through Facebook leads ads is coming from social media, it is good to offer them different kinds of content to go through on your website. This will make them see you as an expert in your field.

5. Get People to Enroll in Your Courses or Programs

You can also use Facebook leads ads to sell your online courses or get people to enroll in your free courses, webinars, and programs. Generating these kinds of leads can really help you boost your sales. People who enroll in a free online course are highly likely to purchase the paid course from the same seller, especially if they find the free course content useful for their business.

A short video embedded on a web page, promoting a comprehensive online course

Image taken from Strikingly user’s website

Creating Facebook Leads Ads

Here is a quick tutorial to teach you how to use Facebook leads ads. Whether your objective of running an ads campaign is conducting market research, getting customer feedback, or simply getting conversions, Facebook leads ads can help you achieve the goals.

  1. Go to your Facebook Ads Manager.
  2. Once inside the Ads Manager, find the ‘Create’ button on the top left corner. Click on it.
  3. Choose ‘Lead Generation’ among the options of campaign objectives given.
  4. Select the landing page, Facebook page, or any other web page you want to direct your audience to when they click on your Facebook leads ads.
  5. Agree to Facebook's terms and conditions after reading them.
  6. Choose the audience that you want to target for your campaign.
  7. Key in your budget for the campaign, and select the campaign schedule. Note that Facebook leads ads cannot be shown to people below 18 years of age.
  8. Add the headline for your ads, the body copy, and include a clear call to action.
  9. Preview your ad on the right to confirm the settings. See what it looks like and if you are satisfied with it.
  10. Scroll down to click on ‘Contact Form’. Add a title for the form, then add the introduction, the questions, your privacy policy, and a thank you screen.

Directing Your Target Audience to Your Website

The best place to direct your target audience when they see your Facebook leads ads is to your brand website. Here you can give them more information about your products and business and entice them to take the desired action that brings them closer to purchasing.

Strikingly landing page

Image taken from Strikingly

Having a website on Strikingly eases out building and running such ad campaigns. With a website on Strikingly, you can build attractive landing pages quickly through our user-friendly editor, which has a drag and drop interface to assist those who are not adept at coding.

If you do not have a website on Strikingly yet, you can build one today. It does not take a couple of hours to make a complete website on our platform. We allow you to integrate your social media pages with your website for easy integration among all your marketing channels.

We are happy to see our users increasing every day and welcome you onboard to build an appealing website on our platform.