No matter how you approach the marketing of your business, you cannot deny that customers make up the lifeblood of your company. The kind of relationship you have with your customers determines your business’s future success or failure. This means effectively managing customer relationship management that significantly benefits your business.
Effective CRM marketing rings in new customers and helps you retain your existing customers. The kind of experience and service you provide to your customers opens doors to future business for them. Customers who are happy and satisfied with your service might recommend your brand to their friends and peers, thus causing a further rise in your sales.
Sometimes customer relationship management is the key to quality lead generation, especially if you are a service-providing company. When you complete a project with a customer, they might get so comfortable working with you that they would prefer renewing your contract with them, even if the main job is done. Instead of looking for a new service provider, they would rather connect with you for any post-purchase or maintenance services.
Good CRM has numerous benefits for every business. This post is a guide to customer relationship management. This post will discuss CRM marketing strategies that can take your business ground up. If you are looking to increase your sales, make sure to read this post until the end. Along with the CRM definition, we also want to talk about how effective customer relationship management can help grow your business.
What is CRM?
CRM or customer relationship management is a tool or technology used for managing an organization’s interactions and relationships with its existing and potential customers. The goal of CRM is simple - to improve all kinds of business relationships. A customer relationship management system helps businesses stay connected with their customers in a way that allows them to streamline processes and enhance profitability.
When non-specialists speak about CRM, they usually refer to a customer relationship management system. Different tools are available to facilitate sales management, productivity improvement, and contact management for organizations. A CRM system is specifically designed to help an organization contact its current and potential customers.
A CRM solution provides a platform to maintain relationships with individuals and helps integrate the communication of the internal staff in an organized manner. Even though CRM is about building healthy relationships with customers, you can also use it to maintain valuable relationships with your colleagues, service users, suppliers, and other stakeholders. Customer relationship management also entails finding new customers, penetrating new markets, conducting surveys to get customer feedback, and providing additional services to increase customer loyalty.
A CRM system benefits everyone who uses it, like business departments, including sales, business development, marketing, recruiting, and others. It provides an efficient way of managing the internal and external interactions that drive success. CRM tools are designed for storing huge amounts of data, including customer contact information, identified sales opportunities, marketing campaign details, recorded service issues, customer feedback and complaints, and more. By allowing a business to access all this information within a system, CRM tools make it easy for companies to develop, maintain and sustain long-term relationships with their customers.
Due to the easy access to data that a CRM system provides, it is easier for organizations to collaborate with their customers. This increases their productivity and efficiency of service. All employees can see how their customers are treated and communicated with, which increases the transparency of policies and procedures. Overall, good customer relationship management helps organizations of all sizes to drive growth and expansion by giving more value to customers. CRM systems provide ways for project teams to do more in less time and with less available resources.
5 Ways CRM Drives Business Growth
Here are five specific ways effective CRM marketing can help you drive sales and growth for your business.
1. Improvements to Your Bottom Line
Effective CRM helps you improve your bottom line by increasing the productivity of your operational procedures and enhancing the morale of your staff. CRM applications are known to increase businesses’ conversion rates, as they cause a rise in quality lead generation and prevent customers from backing off from their purchases at the last minute. All this happens because customer relationship management changes and improves the way tasks are handled at the base level. CRM tools help customers make faster decisions about their purchases so that there is little time for them to quit the experience before the transaction is completed.
2. Identify, Categorize and Get Quality Leads
Using a CRM system helps you identify quality leads quickly. If you can see which lead can convert into a customer faster, you would focus more on that particular lead. Using a CRM solution, you can quickly determine the quality of every potential lead. This enables you to prioritize your sales in an optimum manner. By identifying the highest quality leads, you can know which sales to prioritize and which ones to let go of. Some quality leads are hard to close the deal with. They need more nurturing, which can only be effectively done through a CRM application. Using your CRM tools correctly, you can steer your sales and marketing efforts in the right direction and boost your business growth.
3. Increase Referrals to Get More Customers
If your existing customers are happy with your product or service, there is a high chance they will recommend your brand to others in their network. This means managing customer relationship management well can help you get free marketing for your products and services. Your brand can get popular through positive word of mouth if your customers talk about it with their friends and peers. Referrals and recommendations can act as a catalyst to the growth of your business, as they provide a cost-effective means of spreading your marketing messages.
Image taken from Strikingly
4. Offer Better Customer Support
CRM solutions enable you to be more diligent and efficient in providing excellent customer service. As you automate service parts through a CRM system, you can give instant responses to your customers and their inquiries. When you do not keep your customers waiting to get the answers they are looking for, you increase customer satisfaction and enhance your brand image. Good customer support is the key to keeping your existing customers satisfied. If only your existing customers are happy with you, your chances of getting new customers will be high.
CRM also gives you the chance to attain honest customer feedback. If you use this feedback constructively, you can take your customers’ suggestions seriously and try to implement them. As long as your financial and human resources allow, you can make use of all the information gathered in your CRM system to improve your products and services.
These were the five ways CRM marketing can help you improve your brand image and grow your sales. But don’t forget, a CRM system can only help you if you use it properly. A major aspect of keeping your customers happy is delivering their orders on time. That’s why most CRM systems come with a built-in order management tool. This tool allows you to keep track of each of your orders, along with its status. In case an order cannot be delivered on time, it is best to inform the customer about the issue beforehand. Keeping a customer waiting could lead to frustration and misunderstandings on both sides, which is quite unhealthy for your business.
If you want to simplify your CRM process further, you can use a website builder to create a website that offers a built-in order management system in it. This means you will not need to use a separate or standalone CRM system, as you can simply access your order tracker within the same platform.
Image taken from Strikingly
Strikingly is an example of a website-building platform that offers a built-in order tracker. This tracker allows you to the customer details, order status, order placement date, and order delivery due date. If for any reason, you are not able to deliver an order on time, you can use the customer’s contact details in this order tracker to inform them about the delay. Customers are more willing to understand the situation if they are notified beforehand. Your job as a salesperson and business owner is to avoid all those situations that could make your customers want to spread a negative word about your brand.
If you want to build your brand website on Strikingly, you can start with creating a free account by signing up on our landing page. We have templates available for websites built for different purposes.