best email subject lines

Without a doubt, the most crucial aspect of your emails is their catchy email subject lines. After all, the subject line of an email is the first thing readers see when they open it, and it influences whether or not they open it. As a result, if you don't have effective email subject lines, your email marketing efforts may be in vain! But don't be alarmed; you've come to the right place.

This article will define an email marketing subject line and explain why it's so important. Then, we'll go over creating the best email subject lines (that actually get people to open your emails), as well as some best email subject lines examples.

What is the Significance of Best Email Subject Lines?

best email subject lines

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The subject line and preheader are the only things email recipients see when they open your email in their inbox. Because email inboxes receive hundreds, if not thousands, of emails per day, succinct and catchy email subject lines are more important than ever. This single line of text can frequently determine whether or not an email is opened (or worse, to spam).

The catchy email subject lines can have a significant impact on your readers. The words you use in your best email subject lines can significantly impact whether or not your efforts are successful. No matter how brilliant or well-crafted your email campaigns are, they are meaningless if your target audience does not open them. Spending a little extra time on your email subject lines will encourage more customers to open your emails, prevent emails from being sent to spam folders, and ensure that your message reaches the intended recipients.

What Constitutes the Best Email Subject Lines?

Consider the 12 changes to your best email subject lines listed below. Each of these good email subject lines ideas is intended to catch people's attention and entice them to open your email.

1. Reduce the Length of Your Topic Lines

best email subject lines

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What are good email subject lines if no one can read them? People check their emails on mobile devices frequently, swiping right past emails that do not elicit a sense of urgency. Keep your subject line under 40 characters, or about five to seven words, to avoid being cut short. Your readers want to quickly scan their inboxes. Best email subject lines only one or two words long can sometimes stand out and generate the most interest.

2. Do Not Use Spam Words in Your Best Email Subject Lines

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Subject lines with aggressive sales pitches are frequently identified as spam. That means you should avoid exclamation points, all caps, and overtly promotional language such as "Buy now" or "Free." These are tried-and-true techniques for ensuring that your marketing emails land in the spam folder. Instead of focusing on promotion, offer your skills and knowledge that your audience will find helpful.

3. Ask Open-ended Inquiries in the Subject Line

Why should you include a question in the best email subject lines? Question marks are an excellent way to capture your readers' attention and pique their interest. Questions on their own are also insufficient. Incorporating a question encourages recipients to open the email in search of an answer.

4. Include a Deadline in the Subject Line of Your Email

Given the numerous distractions that stand between you and your readers. The deadline method instills a sense of urgency in readers, encouraging them to prioritize your email. A successful promotional campaign for an event or special offer will undoubtedly include a series of emails. You can make an initial announcement informing people of a future date. Send a "last chance" follow-up email as the deadline approaches to remind users about the promotion. Set a turnaround time of as little as 24 hours if necessary. Expressions like "now or never" are often the most powerful.

5. Create a Teaser in Your Best Subject Lines to Entice Recipients

Consider why people enjoy movie trailers but despise advertisements. It's more effective to entice people with a preview than to deliver the punchline right away. This is achieved through the use of effective topic lines. Consider anything that might pique your readers' interest.

6. Demonstrate a Firm Command of Your Subject

effective email subject lines

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Others, on the other hand, respond best to specific instructions. If your email contains a direct call to action, such as urging them to purchase event tickets, don't be afraid to include it in the subject line.

7. Include Something Valuable in Your Topic Line

You may already know that providing value to your audience is crucial for a solid content marketing strategy. Consider what your audience requires right now and tease a solution in your best email subject lines.

8. Make a Public Proclamation Specifically in the Subject Line

If you have anything new and exciting to say about your company or group, put it in the subject line. Although it can be difficult to create personalized emails for an extensive marketing email list, sharing news with email subscribers is an excellent way to improve that sense of personalization, as readers will feel as if they are among the first to learn about this deal.

9. Make Your Email Inbox Pop

You must first understand two concepts to write effective email subject lines:

  • What is the demographic of your intended audience?
  • What can your company offer them that they won't be able to get anywhere else?

Consider your company's reputation and emphasize it in your best email subject lines. If your brand is well-known, don't be afraid to include it right in the subject line. Many people will read emails solely based on the sender's name, so take advantage of this opportunity to promote your company.

10. Include a Joke in the Subject Line of Your Email

When most people go through their email inbox, they aren't laughing. That implies that if you can come up with a clever topic line, you'll get a lot of attention. You may not be able to make your audience laugh, but you might persuade them to open the email by making them smile with a joke that isn't cringe-worthy. Depending on the tone you want to set for your company, you might try some puns or wordplay to get your contacts to laugh and engage.

11. Make a Surprising or Interesting Remark

If being amusing isn't your thing, how about surprising? This could be anything from a little-known fact about your industry to an eye-opening statistic, or simply something customers wouldn't expect to hear from a sales email. Sharing something unexpected increases the likelihood that your readers will want to continue reading. The uniqueness factor will also increase the chance that people will remember your email in the future.

12. Include a Video in Your Best Email Subject Lines

Did you know that just using the word "video" in your email subject line can boost open rates by up to 50%? A video, a link to a presentation or podcast, or a helpful guide are all excellent ways to diversify and engage your email content. So, if you're going above and beyond simple text emails, make sure to directly mention your contacts in the subject line, so they don't miss out!

Create a Personalized Email with Strikingly

Strikingly is a well-known platform that allows you to create personalized emails, making you look more professional and taking your email campaign to new heights. Strikingly's email feature lets you send personalized emails to your audience and current contacts. Begin by logging into your Strikingly account and visiting the "Audience" tab on your dashboard. Here you can see the email addresses or communications you may have collected via the forms on your website. A pop-up window will appear if you click on any collected emails. In this window, you will see a list or tally of all interactions with that specific email address.

Strikingly audience

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There is a space at the bottom of this pop-up window to type in your personalized email message. After you've finished creating your personalized email, click the "Send via email" button and wait for it to work its magic.

strikingly messages

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Strikingly allows you to send newsletters to your audience in addition to the Strikingly Email Feature. This Strikingly feature enables you to send a newsletter to all of your contacts and email addresses. You can do this by going to your dashboard's "Newsletter Feature." A "Send Newsletter" button can be found at the top right corner of your screen.

Strikingly news letters

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You'll be taken to the newsletter editor, where you can write your newsletter, add a button with a link back to your site, or even upload an image. You can also choose which contacts will receive the newsletter. You can select contacts from across all of your sites and forms. You can either save it as a draught or send it right away.


There are numerous approaches to writing effective email subject lines, and different strategies will be more effective for various organizations. Keep track of what works best for your campaigns to understand which approaches work best for your particular business and email subscribers. You'll write effectively if you keep these tips in writing the best email subject line in mind. Examine your own inbox to see which emails you've opened. One of the most effective strategies for creating the best email subject lines that will get you noticed and improve your business is to put yourself in your contacts' shoes. You may determine which types of email subject lines are most popular with your subscribers if you notice specific patterns that emerge when you use different types of email subject lines. You no longer have to guess what works with good tracking and metrics, and the result will be the best email subject lines and higher open rates.