Buy Now Button: How You Can Create one For Your Ecommerce Business

The eCommerce industry is booming, and everyone and everybody is setting up their eCommerce business. This has led to a super-stiff competition.

With everyone owning an eCommerce store, you need to do everything within your power to stand out from the crowds and offer your customer a better user experience. One way to do this is by implementing an appealing BUY NOW button.

You might think it’s just a buy now button. But it matters a lot!

In this article, we will discuss all you need to know about the buy button and how it can benefit your eCommerce business. Ready for the ride? Tighten your seat belt and let’s get started!

What is a Buy Button?

Before we dive deep, let’s have a quick stopover at the Buy Button house for some questioning. Funny? Ha-ha, just kidding, but let’s get to know what the buy button means and how it works.

So what is a buy button?

A Buy Now button, or simply Buy Button is a very powerful and easy-to-use tool that allows your customers to purchase your product via any social media platform and websites. You can add the Buy Button anywhere. From blogs to social media, email, and many more.

A Buy Now Button is a great way to display your products to customers and also allow them to buy from you with just a single click on the button. Additionally, it allows you to monetize your social media, blog, and websites.

You can decide which product will include the Buy Now Button. And when people click on the button, they will have access to other products. Some Buy Now button will direct your customers to the checkout page without exiting the website they’re visiting. While some Buy Now button will direct customers to your eCommerce website to continue the purchase with the product already added to their cart.

What are the Types of Buy Now Button?

There are several types of Buy Now Button that you can use to drive more sales on your eCommerce website. The type of Buy Now Button that you select will determine how it works and how you use them.

Basically, there are two main types of Buy Now Button - HTML Button, which can be added to websites, blogs, and emails. And the Social Media Buy Buttons, which are specific to social media platforms. Let’s take a look at these buttons one-by-one.

  1. HTML Buy Button

When you use the HTML Buy Buttons you get a lot of freedom they are not attached to any social media platform. Additionally, HTML Buy Button can be used in a lot of places. You can also use it to sell items that can be sold on social media.

To use an HTML Buy Button, you will use an HTML snippet to pull information from your website. You can now use the code anywhere you can edit HTML (including blogs, email, or any website you have access to). The code will display a product and a button. However, you can also design the widget to display the pricing, colour or size of the product. Also, you can design the button to send the user directly to the checkout page, or you might want them to via their cart page first.

You can embed a shopping cart feature into any web platform that allows HTML code. This gives you the opportunity to sell your products across all platforms. The only issue you can face using HTML snippet code is that it requires Javascript to function well. However, you can only encounter this issue on platforms that you don’t have control over.

  1. Social Media Buy Button

The other type of Buy Now Button that you can use is the Social Media Buy Now Button. Most social media have a type of Buy Now Button that allows customers to buy from you directly from your business post.

For example, you can set up a catalogue using the Shop Tab feature on your Facebook business. The best option is to integrate your eCommerce website directly to Facebook’s business page. Then you can use your website software to import and synchronize your inventories to Facebook. After this, customers will be able to surf for products on your Facebook’s Shop Tab.

Using social media Buy Now Button comes with some restrictions and downsides. For instance, some products can’t be advertised on social media. And you might be required to undergo some rigorous process and approval.

Why You Should Use a Buy Now Button

There are several reasons why you should customize Buy Now Button for your eCommerce business.

Buy Now Button will offer you a versatile option to sell products to your customers on various platforms without the need for your customers to visit your eCommerce website.

Buy Now Button encourages your customers, and it offers them a convenient way to purchase a particular product that interests them. For instance, using an Order Button can tempt your customers to go ahead and purchase a particular product. If your customer needs to visit your store before they can purchase your goods, it’s possible they lose interest or forget.

It’s possible to include a text link but using a Buy Now Button is more effective. It’s professional and looks appealing. Aside from that, a Buy Now Button will provide more product information than the link, and they are more likely to click on a Buy Now Button.

You can add a Buy Now Button to your email marketing campaigns to allow customers to purchase directly from your emails. Additionally, you can also include a Buy Now Button in your blog posts.

When you use a Product Button, it makes it easy for your customers to make a purchase via their mobile devices. It’s easier for your customers to tap on a button than to click on a link or navigate through your online store in search of a product. The easier it is to purchase from you, the more money you will make.

4 Ways a Buy Now Button Can help Increase Your Revenue

Using a Buy Now Button can help increase your revenue. Here are 4 simple, yet powerful ways a Buy Now Button can raise your revenue.

1. Generate Demand

An essential aspect of increasing your online sales is demand generation. Using a well-designed and optimized Buy Now Button is an excellent way to generate demand across several platforms.

2. Speed up Check out Process

Using the Buy Now Button will make the purchasing process easier for your customer. A Buy Now Button will help them bypass most protocols and steps that online shoppers have to undergo to make a purchase.

3. Bypass Account Creation

Nott all customers that want to patronize you will like to through the hassle of creating an account. With the use of a Buy Now Button, potential customers can purchase your products from any online platform without creating an account.

4. Improve User Experience

As mentioned, a Buy Now Button allows your customers to purchase your products from any online platform that supports the button. This will increase your User Experience as customers can purchase from that site right away.

How to Create an Account with Strikingly?

If you don’t have a Strikingly account yet, follow the steps below to open your free account.

  1. Visit Strikingly homepage to create your account. It’s absolutely free.
  2. You need to supply information like your first name, password, and email
  3. Once you have supplied the relevant information, hit the “GET STARTED. IT’S FREE” button to complete your registration.

Strikingly Homepage

Image from Strikingly

4. Once you have created your account, you can log in to access the site.

Strikingly Log in Page

Images from Strikingly

5. Upon logging in, you will be taken to the template page where you will have access to a series of stunning website templates.

Strikingly Template Page

Images from Strikingly

6. Since you are running an eCommerce store, you can click the “Store” button to access amazing store website templates that you can use.

7. After that, you can start editing the template to fit your preference. You can add new sections, a new page, and more.

Strikingly Template Edit Page

Image from Strikingly

How to Create Buy Now Button

Want to create a Buy Now Button, but you don’t know how? Strikingly has got you covered. With Strikingly, you can create ecommerce buttons that will appeal to your customer and make them purchase your products. Interestingly, you can customize the “Buy Now” button to the “Book Now” button.

Strikingly Buy Now Page

Images from Strikingly

Once you have created a Buy Now Button, you can integrate it across all social media platforms.


As the eCommerce industry is gaining more momentum, the competition is becoming stiffer. As a result of that, many online businesses are finding means to increase their online sales. One of the ways to attract and appeal to your potential customers is with the use of a Buy Now Button.

Are you ready to get started with your online store? Create an account with Strikingly today and start designing your eCommerce store.