Email marketing mistakes have such significance that they can make your business go from having a setback to a state of disaster. Even the best business email services are inclined to the idea of not making the same marketing mistakes over and over again. However, the most important thing is to ensure that you discover these mistakes and rectify them.
Have you ever realized an email mistake just milliseconds before delivering it to your recipient? Whether it is a grammatical mistake, typo error, or broken links, it takes the email marketer’s slightest incompetence to demoralize their business. When you are sending emails, you must proofread your email before sending it to ensure that there are no mistakes in your writing.
Most Common Email Mistakes
Poorly executed email campaigns can destroy your reputation and move your email to the spam folder. However, you don’t need to worry as there are numerous ways to remove these email mistakes. To enable you to avoid these marketing mistakes regarding campaigns, we have compiled a list of the most common mistakes that you must avoid. If you want to take your marketing to the next level, make sure you go through the following mistakes.
1. Unable to Welcome Your Subscribers
If a new subscriber has joined your email list, that is great news for your and your platform. Since they invested so much time in going through your website’s information and understand your services and benefits, the least you can do is welcome them properly to your platform.
Image taken from Strikingly User’s Website
Not giving importance to each subscriber is one of the most common email marketing mistakes today. It will harm your website stats as you will lose out on even those clients you never thought of losing. The reason is that you must create an impression that you are interested in your clients. If they feel that you are not interested in them, they will walk away. It will also deny you an opportunity to boost your return on investment (ROI).
2. Delivering Emails Without Personalization
You already know how much the removal of email marketing mistakes is crucial to your business’ success. However, you can boost it even further by fine-tuning your email campaigns via personalization. The best site visitors are the engaged site visitors. For example, you cannot keep your customers engaged by having an email address of “superman123@gmail.com”. Instead, go for a professional look, such as “john.de@gmail.com”.
Image taken from Strikingly User’s Website
Your subscribers will receive numerous emails from multiple platforms daily. Therefore, you must create a reputation in which you stand out from the rest of your competitors. You can do that by ensuring that your content from the subject line to the body of the letter and the call-to-action (CTA) is well crafted to fit the demands of your site visitors.
3. Not Creating Customer Personas
If you are responsible for creating valuable and informative content for your subscribers, it can be a mountain to climb for you. You cannot be asking about their reading demands all the time. If you start asking them continuously, they will soon get irritated and walk away from your platform. As a result, not paying attention to the customer’s interests is one of the biggest email marketing mistakes that you can make.
Therefore, it is better to anticipate what they want to read. You can ensure that by creating customer personas. In those personas, you can relate to the customers’ demands and make suitable content for them. If you use demographics, you will be able to understand your client’s demands better. Once your customers realize that you are producing effective content without their input, they will generate positive feedback on your platform, which will improve your website statistics.
4. Disregarding Segmentation
Now that you have created customer personas according to your subscribers’ demands, it is time to give them what they want. However, just like customers go to multiple shops to get their desired product, customers will come to you and sign up to your email list for different reasons. Therefore, if you send the same email to all customers, you will attract the relatable ones but will lose out on the rest (which usually is the majority).
Customer segmentation is an ideal way of minimizing these kinds of email marketing mistakes. Based on the appropriate demographics, you can ensure that the right information is delivered to the right people.
Strikingly is a well-established website builder that creates a lot of marketing opportunities for you. It has made customer segmentation very easy for your platform with its audience list feature. This allows the users to find it easy to access their browser tabs. This is a breath of fresh air for all of those frustrated users who have been clicking on their tabs back-and-forth. With this, the visualization of the audience list and website analytics has never been easier. With this feature, customer segmentation will be a walk in the park for those who consider it as their preferred marketing plan.
5. Not Replying Your Recipients
Are your email addresses unpleasant, such as donotcare@gmail.com? Trust us when we say this; no one will care about receiving emails from an email of such a name. Therefore, you must try to be innovative and create a new professional email address.
If you send emails via an unpleasant email address, it is one of the biggest email marketing mistakes out there. According to marketing research, 64% of the recipients open an email based on the sender’s name. Therefore, you must be proactive in your approach. You can rely on Strikingly to create customized email addresses.
Hence, instead of being fragile to open rates, you must ensure that you send emails from that email address familiar to your recipient. Moreover, they must have an option to create questions about your products or services when necessary. If you disregard their questions, they would want a more personalized experience about your products.
6. Disregarding Mobile Optimization
According to marketing research, 42% of emails are opened on mobile devices. More importantly, the users delete 43% of the emails if they are not optimized for mobile devices. These statistics are enough for you to understand the importance of a mobile website. If your emails are just optimized on the desktop version but not on the mobile version, it is one of the biggest email marketing mistakes that you can encounter.
Image taken from Strikingly User’s Website
You can rely on Strikingly to create a mobile website for your platform. Most importantly, you should consider advice for optimizing your mobile websites. Nowadays, people spend at least 60% of their time on mobile phones. Therefore, you must match their habits and ensure that your emails are optimized for mobiles, making them easy to read.
7. Not Looking at Your Sender Reputation
As a sender, your reputation revolves around authenticity and credibility. If you are not prioritizing it, you will likely suffer from a poor key performance indicator (KPI). Internet Service Providers (ISPs) determine whether your sent emails are authentic or spam.
Not looking after your sender’s reputation isn’t just one of the biggest email marketing mistakes you will make, but it will also mean that you are doing injustice to your own professional career. If you are not cleaning your email lists appropriately, it will result in a high bounce rate, and you won’t be able to determine whether your subscribers are active or not.
8. Not Using Email Analytics
For a better understanding of your email campaigns and your subscribers’ interests, you must make sure that you are monitoring your website’s conversion rate optimization (CRO). Furthermore, you must be aware of your website’s engagement rate, click-through rate, and bounce rate.
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Once you have a better understanding of your platform, you will also understand the demands of your customers better, such as the type of content they require. If you are not using email analytics, you will be committing one of the most fundamental email marketing mistakes. Therefore, you must ensure that you evaluate the impact of your campaigns to prioritize the customers who are willing to take action.
Conclusion
If you commit email marketing mistakes and send your campaigns to multiple recipients, it will be an embarrassing situation for you and your platform. After all, you are responsible for what you write. In the worst-case scenario, it may forever damage your brand’s reputation and make you lose out on your customers.
Image taken from Strikingly User’s Website
However, there is an opportunity in every mistake that you make. If you commit a mistake, it is one thing. However, if you repeat that same mistake, it becomes disturbing and unsettling for you mentally. Therefore, it is important to discover your email mistakes to improve your marketing strategy.
If you don’t have an email address in the first place, you can consider Strikingly to make you a professional version of it. We have yearly paid plans (Limited, Pro, and VIP). These plans cover everything you require in adding a custom domain and managing your business. If your website has a professional email address, live chat support, and the necessary web management tools, it doesn’t get any better than that. We will provide you with all the essential tools to impress your clients.
Moreover, we also have audience plans that enable users to send newsletters to their respective customers. The Audience Plan allows you to
- Integrate live chat into your platform
- Accept membership registrations, including paid memberships.
- Send newsletters and emails to your customers.
