Image taken from Canva When you’re planning to set up a business, you have to think about the importance of product marketing. In simple terms, product marketing is about effectively showcasing suitable products to the target audience. But building a relationship between the customer and the business is more important than just selling stuff. Think of it like curating the ideal soundtrack for a r…

Are you an entrepreneur looking to make a big impression on potential investors? Or you're an employee of a larger corporation looking to make a case for a new project or initiative. Regardless of your situation, the ability to write an effective business proposal can be the difference between success and failure. A well-crafted business proposal can open doors to new opportunities, partnerships,…

Today, Instagram is among the most popular and used social media platforms worldwide. The platform's visual nature and features make it a great tool for businesses to connect with potential customers. How to create an Instagram business account is easy! This article will walk you through how to set up an Instagram account for business. You'll also learn strategies to make the most of this powerfu…

Are you a business owner looking for tips on how to boost sales? If yes, then you're reading the right article. For years the sales team has been most businesses' best resource to grow their customer base and boost sales. However, other aspects of your business can help boost sales, such as great customer service, marketing, product development, etc. This article lists the ten best low to zero-co…

Whether you are a professional accountant, resume writer, or banker, your small business will go nowhere if you lack business sense. Obtaining the necessary permits and offering legitimate products will make you a business owner. However, maintaining a successful small business is a different ball game. You may need help with many roadblocks threatening your small business plans. These consequenc…

It's the internet age. You and your business should be on the internet and leveraging this incredible tool to market yourself and your business. The World Wide Web is a great place to market your business. The audience is broad, and there's a wide range of possibilities to be creative. However, while the internet is vast, it's a small place for businesses with a tarnished reputation. Obviously, y…

Are you looking for ways to make your customers happy? It’s easier than you might think. Customer happiness is one of the key ingredients to a successful business. After all, happy customers are more likely to come back and recommend you to others, which can help to grow your business. Some ways to make your customers happy include developing a customer-centric mindset, providing excellent custom…

You send out your resume, and now, you're waiting for an interview--but you don't get any. You revise your resume again and send it out to a dozen potential employees. And the waiting begins again. Increasing your chances of getting an interview requires a compelling, if not excellent, resume with a clear focus on your career objective. Your career objective should be clear and actionable. It sho…

Since you are the business owner, you will know when to minimize costs and move forward because you have established your company from square one. You have figured out the things that can either be a waste of time for your business or help increase your revenue. Establishing a solid marketing strategy will enable you to maintain financial stability and improve your online presence. To build a suc…

You can have everything you want in life if you will just help enough other people get what they want. ~ Zig Ziglar, author, salesman, speaker Pretty quote, right? While this is something that you can apply to your personal life, you can also use this quote as a guiding principle when you run your business. As a business owner, you should form relationships with other people, especially those in …

We, as human beings, have no limit to what we can achieve. For example, some people are doing two jobs to manage their household. On the other hand, people have started businesses in their homes and made them successful. Although we have established successful professional careers in our life, we always try to look for opportunities to start a side business. Since inflation has impacted several c…

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Most people start podcasting as a hobby, so they do not give it their best. They drop a few episodes and are sometimes not consistent. It should not be like that. Podcasting can be another form of entrepreneurship. You can do it for fun and earn from it. Also, you can add the experience to your resume, curriculum vitae, or portfolio. Creating a podcast helps hone skills like creativity, public sp…

Let's start with these inspiring words. "Your economic security does not lie in your job; it lies in your power to produce – to think, to learn, to create, to adapt. That’s true financial independence. It’s not having wealth; it’s having the power to produce wealth" - Dave Ramsey Juliana is a Biology teacher in a local secondary school. She goes to work at 7 am and comes back at 4 pm. Every day, …

When you just start using Adobe Photoshop, you may feel overwhelmed by all the tools and features. If you are in this situation, don't worry. We've all been there! In this article, we'll go over some easy Photoshop tricks that can make your experience better. Whether you're a complete beginner or just looking to refresh your skills, these basic photoshop techniques will give you the foundation to…

Regardless of what culture or country you come from, it is likely that you are going to have a passion for food. Everyone wants to taste new meals and tell their friends and relatives about them. With the COVID-19 pandemic increasing unemployment across so many industries, people have started to learn how to sell food online. Since the food industry has evolved in the last few years, people have …