The internet has opened up a world of possibilities for businesses and individuals alike.

Video content marketing strategy has become integral to modern marketing. That's from creating an online presence to increasing sales.

But why should you use a video content marketing strategy on your website? It’s because video effectively engages your audience, increases visibility and reach, and builds trust in your brand. It will also boost your SEO ranking and drive more traffic to your business website.

In this article, we'll explore the benefits of creating video content, choosing the right type of content, and the importance of good editing and production. If you want to take your website to the next level, this article is for you.

What is Video Content?

Video content is a form of media that presents recorded images and sound. For businesses, this typically means using video as an online marketing strategy.

You can use video content for many different things, including building relationships, educating customers, and increasing conversion rates. Video content can come in many forms, including animated, how-to, live, and more.

You can also choose to use video instead of written content to give your eCommerce website a more visual feel and help break up large blocks of text.

The Benefits of Video Content

Videos are becoming increasingly important when creating engaging business websites. Adding videos to your Strikingly website not only helps to improve user experience, but it can also help to boost your rankings in Google and others.

Videos are a great way to show off products and services and share helpful information. Below are more benefits of video content.

1. Grow Revenue

The Video marketing strategy can help you improve brand awareness, generate leads, and drive more sales.

It allows you to present your company's unique value proposition and address your target audience's needs. This can help to increase sales which means more revenue.

2. Influence Buying Decision

Another benefit of video content strategy is that it can help to influence your customers' buying decisions. Videos can make products more relatable and human. It can also make products easier to understand, especially for first-time customers.

Use a video content marketing strategy to show customers that your product or service meets their needs. In addition, use unboxing videos that show customers what the product looks like and how to use it.

3. Rank Higher in Search Engines

The video content marketing strategy will surely enhance your ranking. Thanks to its high engagement rate and ability to be consumed at any time by anyone, anywhere.

Each time people search for products or services online, they want to find the information they need quickly. When someone’s in a hurry to find what they’re looking for, they’ll likely turn to a video.

Therefore, you use the video content strategy to optimize your online business website to rank highly in various search results. Videos will also improve your website's traffic and boost your brand’s overall visibility. Additionally, they will also enhance your click-through rate.

4. Get More Backlinks

Video content helps to build backlinks to your website. By creating engaging videos, you’re likely to get other websites linking to your content. This will improve your brand’s overall visibility and boost your website’s search engine rankings.

5. Increase Traffic

Another benefit of the video marketing strategy is that it can increase traffic to your website. When you create engaging video content, it’ll bring more visitors to your business website. It will enhance your brand’s overall visibility and bring new customers to your website.

6. Increase Conversions

Video content can help to increase conversions on your website. When you create engaging videos, you’ll encourage more people to make purchases. Remember, increased conversions mean more sales or revenue.

Essential Tips for Creating Engaging Video Content That Converts

Creating engaging video content is essential for any business that wants to capture its audience's attention and convert it into sales. From crafting a captivating script to editing for maximum impact, there are many factors to consider when creating unique video content.

Any business can produce high-quality video content with tips that drive conversions. This guide lists the essential tips and tricks for creating video content that converts. Read on to learn more.

1. Understand Your Audience

Audience List

Image taken from Strikingly Product

The first thing to consider when creating video content is your audience. What are your audience's needs and interests?

Having answers to this question will help you produce videos that resonate with your target audience and effectively capture their attention.

2. Craft a Captivating Script

The script is where the rubber meets the road, and your video content truly comes to life. If the script isn’t engaging or exciting, it’ll quickly put your audience to sleep.

Therefore, crafting a captivating script is essential for any business. There are plenty of ways to craft an engaging script, but the most important thing is focusing on your audience.

Similarly, you should also consider the tone of your script. Do you want to be funny, serious, friendly, or professional? Whatever the tone is, it’ll greatly influence the overall quality of your video.

Your script should have a defined tone and be engaging to capture interest.

3. Utilize Professional Quality Video Production

After creating an engaging script, the next step is to produce a high-quality video.

For many businesses, investing in professional video production is an unnecessary expense. However, professional video production can greatly enhance the quality of your video and significantly improve its overall impact.

When creating video content, remember that your audience will watch it from different screens, such as a smartphone or laptop screen. If your video content isn’t sharp and professional, it might not be clear on a large screen. This will turn out as a loss to your business.

4. Invest in Quality Editing

You should invest in quality editing that makes your videos exceptional. Quality editing will ensure your video has a professional, polished look. Use the best video editing tools available such as Adobe Premiere Pro, Pinnacle Studio, etc., or hire a professional to do the job.

5. Keep Videos Short & Sweet

The shorter the video content, the higher the retention rate and better SEO performance. A shorter video will encourage viewers to watch it all through. After watching to the end, the viewer might be tempted to purchase your product or service.

6. Incorporate a Call-to-Action

You should incorporate a call-to-action that effectively drives your audience to take action in your video. Whether you’re looking to drive traffic to your website, capture leads, or increase brand awareness, a call-to-action can help you achieve these goals.

7. Use Engaging Visuals and Graphics

You can add engaging visuals and graphics to your video. This can significantly enhance its overall impact. Note that visuals don't only stand out at first sight but are also easy to remember. Therefore, add well-researched visuals and graphics that should resonate with the content.

How to Add a Video to Your Strikingly Website

Adding videos to your Strikingly website is a great way to grab your visitors' attention and keep them engaged. Video content is increasingly popular, and it's no surprise why - it's easy to consume and often more dynamic than text or images.

On top of that, video content also helps to boost SEO rankings, thus making it more valuable to search engines. If you want to make your Strikingly website stand out, adding videos is a great way to do it.

The possibilities are endless when it comes to video content marketing strategy. You can create a product demonstration, a behind-the-scenes video, or even a tutorial. You can also create an explainer video to give visitors a better understanding of your product or service pricing.

Whatever you decide to do, focus on quality content that will engage your viewers. With the right videos, you can simultaneously give your website a unique edge and boost your SEO rankings.

The Striking Website has the "Big Media" section that lets you easily add video links from various platforms like Vimeo, YouTube, etc.

Adding a Video to the “Big Media” Section

Firstly, note that you can’t upload a video directly to your Strikingly website. You'll have to upload it to your YouTube or Vimeo account and get the video link.

1. Open your site editor and go to "Add a New Section."

Site Editor

Image taken from Strikingly Product

2. Click "Image and Media," then go to the "Big Media" section.

Big Media Section

Image taken from Strikingly Product

3. Jump the image and click "Edit."

4. Click the “Video” Tab

Edit Video

Image taken from Strikingly Product

5. Paste your YouTube, Vimeo, etc. URL into the video URL field.

6. Lastly, click "Save."


Video content marketing is highly engaging and closely tailored to your target audience. The more engaging your content is, the closer you will come to developing brand loyalty among your audience.

The more loyal your audience becomes, the higher the chances of converting them. Additionally, video content marketing also offers the potential to drive brand exposure and improve your branding strategy.

Video content marketing is also low-cost and works well for businesses of all types, including B2B and B2C, as well as startups and SMBs of all sizes.