website color schemes

Is the color scheme you've picked for your website eliciting the expected reaction? Do you feel daunted by the sheer quantity of possible website color schemes? When it comes to their business or otherwise, everyone has a preferred hue that they gravitate toward.

On the other hand, a qualified designer recognizes the significance of analyzing a color scheme to the brand. Colors and their significance, in addition, the products or services that are being pushed.

Depending on the palette you employ, colors can elicit emotional responses. Therefore, making good color choices necessitates forethought.

They can have as much of an impact on how a visitor interprets what they see as the layout and typography of a site — and, when done well, they can have a positive impact on each visitor's overall impression of the business.

In this post, we'll look at why choosing the proper website color scheme is essential and color palettes from Strikingly websites that work well at attracting users' attention.

What are Website Color Schemes?

First and foremost, what precisely do we mean when we say "website color scheme"? It's not only the color of your logo or the background of your website that matters. It includes every color on your website, from the header and sections to the text and button colors and even the hues of your photos. These factors combine to create your overall website color palette, which determines how your website feels, looks, and feels.

What is the Significance of Website Colour Schemes?

Website color schemes

Image is taken from Strikingly user’s website

At numerous levels, your website color palette has an impact on how your audience perceives your brand. It can significantly impact anything from how long they stay on your site to whether or not they click the "purchase" button. Here are a few reasons why you should carefully consider your website palette.

1. Aesthetic

This may seem self-evident, but no one wants to spend time on an unattractive website! If your website's color scheme is distracting or causes a headache, it won't be long before visitors start looking for the 'leave' button. On the other hand, they will be significantly more inclined to stick around if your website is harmonic and aesthetically beautiful.

2. Perception of the Brand

Did you realize that color has psychological significance? Distinct color schemes elicit different emotions—for example, red denotes confidence, yellow denotes joy, and blue denotes reliability. According to Buffer, over 90% of our product evaluations are based solely on color, and the same is true for your website. This means you may create the tone for your website by selecting the website color schemes that represent the mood you want your visitors to have when they come.

3. Conversion

Your website's color scheme can also influence whether or not visitors buy from you. In fact, according to one recent case study, using the appropriate colors can increase conversions by up to 24%! For example, many people believe that having a red CTA button on your sales page generates more sales than having a blue or purple CTA button. Similarly, a banner ad with a green background will have different results than a yellow or red background.

What Website Color Schemes Should You Use?

A non-color human adult's eyes can distinguish over 1,000,000 different colors. With so many alternatives, how can you pick the perfect color scheme fast and efficiently? That's the problem that all web designers face when trying to come up with a color scheme or palette from scratch.

You can't examine all the tints and hues individually and pick the most appropriate ones without a reference point with so many options. Therefore, you must reduce the number of possibilities available to you. Finding a primary color as a starting point is the most remarkable approach to get started.

Looking at the most popular choices by industry may be the best way to go. In addition, it can assist you in learning more about color psychology and which main colors would be appropriate for your company or product.

Industry Based Website Color Schemes 2020

Different firms and products use colors to identify their brand. But why is that? Colour isn't merely a more practical approach to get your prospects’ and customers' attention. It's a means of communicating with people on an almost subliminal emotional level.

In a sense, it's a technique to begin establishing your brand in customers’ minds before writing a single line of copy. Because no two website color schemes express the same narrative to the consumer, the most popular primary brand colors vary per industry.

1. Blue:

Blue is frequently utilized as a primary branding color in businesses where consumer trust is more crucial than any other element and professionalism and reliability are key selling points. It does not attempt to elicit emotion or spontaneity. Instead, it encourages calm and rational decision-making.

Most common in the following:

  • Banking
  • Airlines
  • Communications
  • Consumer finance
  • Electric utilities
  • Heavy equipment
  • Home improvement
  • Hotels
  • Pharmaceuticals

2. Red:

natural shilajit website color schemes

Image is taken from Strikingly user’s website

Red is frequently used as a primary hue in industries that rely on emotions and impulsive decisions (such as restaurants and fast food). In addition, because red is supposed to arouse appetite, it's a popular color among international food businesses.

Most common in the following:

  • Restaurants
  • Beverages
  • Food Retail
  • Real Estate
  • Apparel

3. Green:

Green is commonly associated with nature, flora, and lively, rejuvenating places. As a result, green is frequently chosen by industries that promise greater health or items made with all-natural materials.

Most common in the following:

4. Black:

Confidence and sophistication are represented by the color black.

While some businesses may choose black rather than a specific hue because it feels safe, it's also a popular choice of website color schemes in industries where the customer's confidence or sophistication is essential.

Most common in the following:

  • Apparel
  • Accessories
  • Internet & mobile service providers
  • Department stores
  • Hotels

When making a decision, don't only go with your gut; think about color theory and psychology.

Stunning Website Color Schemes to Get You Started

So, it appears that we prefer ascribing emotional and human characteristics to colors. Brands use these abstract associations to develop emotional connections with people, allowing them to gain and retain more customers or clients. You can utilize these associations to your advantage when picking your website color palette. We explored the web for 11 specific examples of website color schemes in action to help us explain:

1. Colors for Eco-friendly Products

Fujimi website color schemes

Image is taken from Strikingly user’s website

Is there any other option for a color scheme for an organic hemp brand besides green? It's associated with cannabis, hemp, and CBD products, in addition to being environmentally friendly. The delicate shades of yellow and oatmeal complement the hemp green, while the seriousness of navy blue adds a sense of trust to this color scheme.

2. Colors That are Both Bright and Healthy

naked website

Image is taken from Strikingly user’s website

If you work in the food industry, whether as a restauranteur or a caterer, it's critical to utilize a website color palette pleasing to the eye and stimulates the appetite. The tasty and vivid online color design of Naked tempts you to try one of their fruit pops. The jewel tones go well with their flavor choices. The website also makes innovative use of white space to break up what could otherwise be a confusing appearance due to the numerous colors utilized throughout the page.

3. Black and White Contrast


Image is taken from Strikingly user’s website

Continuing the theme of a simple website color palette. You don't need a rainbow on your page; all you need is a splash of color on your grayscale. Blacks, greys, and whites could be a little too plain for you. Instead, consider adding a pop of color. On Just F*ing Demo! It did precisely that, using red to highlight the particular aspects of the material and tie the website's design to the book it's promoting. Although red is a classic color, a different color to accent your site may be better for your branding, so give it a shot.

4. Soothing and Optimistic Neutral Hues

Smuk website

Image is taken from Strikingly user’s website

Soft tones will continue to be popular in 2021. To boost the main areas of their website, SMUK Interior Design used polished and elegant colors. A lot of white space contributes to the minimalist aesthetic and allows the page to breathe. The website is appealing because of its simplicity, which allows the photographs to take center stage.

The most pleasing combo for a near-future style is soft tones and minimalism, thus these website color schemes will undoubtedly stay a top choice for a few years. Consider this website as a benchmark if it complements your branding.

5. Trendy and Fashionable Website Color Schemes

Inside hockey website

Image is taken from Strikingly user’s website

While we recommend utilizing no more than two colors in your website's color pallet, nothing is stopping you from going all out and using every hue in the rainbow - as long as the visual doesn't become too confused for the reader. Inside Hockey's vibrant banner graphic is an excellent example of how you may use rainbow colors to your advantage. The website used more subdued greys and blacks throughout, especially in the font colors to draw attention to the hero image.

6. Color Palettes That are Cheerful and Charitable


Image is taken from Strikingly user’s website

Pastels and pleasant colors are also making an appearance in 2021 website color schemes. You don't have to run a candy store or a dessert restaurant to employ pastels on your website, as OOO Graphic Design demonstrates. The color scheme of OOO Graphic Design's website screams youth and creativity, which is exactly what you want in a creative design firm. Pastel has been and continues to be one of the most popular website color schemes in recent years.

7. Earthy and Simple

Fod website

Image is taken from Strikingly user’s website

One of the difficulties of minimalist design is that the distinction between uninteresting and simply stylish is often blurred. You must be careful not to make your website color scheme appear so light and uninteresting that it becomes uninspiring. Fodi is one of those websites that has mastered earthy textures and tones to make the entire page pleasing to the eye.


Choosing the appropriate color for a new sofa, lipstick, or bicycle can be challenging. Things grow more complicated if you're trying to build a website. You must consider the psychological and cultural implications of various website color schemes and the impact on your brand perception.